Question 1

All of the following are multinational communication conglomerates EXCEPT:

Accepted Answer

A)  Omnicom 
B)  WPP 
C)  Interpublic 
D)  Publicis 
E)  Sony International 
A)  Omnicom 
B)  WPP 
C)  Interpublic 
D)  Publicis 
E)  Sony International

Question 2

Small-scale organizations of low complexity usually have public relations working in roles that are primarily:

Accepted Answer

A)  managerial. 
B)  compulsory-advisory. 
C)  technical. 
D)  concurring authority. 
E)  consulting. 
A)  managerial. 
B)  compulsory-advisory. 
C)  technical. 
D)  concurring authority. 
E)  consulting.

Question 3

Integrated Communication programs require all of the following EXCEPT:

Accepted Answer

A)  coalition building among departments. 
B)  department heads should report to the same superior. 
C)  informal, regular contacts with representatives from other departments. 
D)  eliminating the distinctions between the various fields. 
E)  written policies spelling out responsibilities. 
A)  coalition building among departments. 
B)  department heads should report to the same superior. 
C)  informal, regular contacts with representatives from other departments. 
D)  eliminating the distinctions between the various fields. 
E)  written policies spelling out responsibilities.

Question 4

An outside firm does not need prolonged briefing period with new client because of the firm's expertise in variety of areas.

Accepted Answer

A) True 
 B)False

Question 5

Clients often criticize public relations firms for:

Accepted Answer

A)  superficial grasp of the client's problems. 
B)  overcommitment to other clients. 
C)  hype and elaborate promises of success. 
D)  high hourly and retainer fees. 
E)  lack of specialized expertise. 
A)  superficial grasp of the client's problems. 
B)  overcommitment to other clients. 
C)  hype and elaborate promises of success. 
D)  high hourly and retainer fees. 
E)  lack of specialized expertise.

Question 6

Public relations is considered to be primarily "staff" function.

Accepted Answer

A) True 
 B)False

Question 7

Which statement best characterizes the ideal relationship between marketing and public relations?

Accepted Answer

A)  The two are completely different disciplines, and share no common interests. 
B)  The two are nearly identical, and can be practiced together. 
C)  Advertising is best suited to work alongside marketing. 
D)  Public relations is a distinct discipline, and must be practiced separately. 
E)  None of the above. 
A)  The two are completely different disciplines, and share no common interests. 
B)  The two are nearly identical, and can be practiced together. 
C)  Advertising is best suited to work alongside marketing. 
D)  Public relations is a distinct discipline, and must be practiced separately. 
E)  None of the above.

Question 8

"Turf battles" between public relations personnel and human resources managers are almost non-existent because the two areas rarely overlap.

Accepted Answer

A) True 
 B)False

Question 9

person who formulates recommendations and advises management in an organization is fulfilling _____ function.

Accepted Answer

A)  line 
B)  staff 
C)  consultant 
D)  systems 
E)  expert 
A)  line 
B)  staff 
C)  consultant 
D)  systems 
E)  expert

Question 10

An IABC survey of CEOs showed which of the following regarding the value of public relations?

Accepted Answer

A)  It pays nearly a 200 percent return on investment. 
B)  It was viewed as a negative investment throughout much of the 1990s. 
C)  The jury is still out; it is too soon to tell. 
D)  Although it makes people feel good, one cannot place a value on it. 
E)  It is a good long-term investment, but a poor short-term investment. 
A)  It pays nearly a 200 percent return on investment. 
B)  It was viewed as a negative investment throughout much of the 1990s. 
C)  The jury is still out; it is too soon to tell. 
D)  Although it makes people feel good, one cannot place a value on it. 
E)  It is a good long-term investment, but a poor short-term investment.

All of the following are multinational communication conglomerates EXCEPT:

Small-scale organizations of low complexity usually have public relations working in roles that are primarily:

Integrated Communication programs require all of the following EXCEPT:

An outside firm does not need prolonged briefing period with new client because of the firm's expertise in variety of areas.

Clients often criticize public relations firms for:

Public relations is considered to be primarily "staff" function.

Which statement best characterizes the ideal relationship between marketing and public relations?

"Turf battles" between public relations personnel and human resources managers are almost non-existent because the two areas rarely overlap.

person who formulates recommendations and advises management in an organization is fulfilling _____ function.

An IABC survey of CEOs showed which of the following regarding the value of public relations?

What Is Public Relations

Careers in Public Relations

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters

Exam 4: Todays Practice: Departments and Firms

All of the following are multinational communication conglomerates EXCEPT:

Small-scale organizations of low complexity usually have public relations working in roles that are primarily:

Integrated Communication programs require all of the following EXCEPT:

An outside firm does not need prolonged briefing period with new client because of the firm's expertise in variety of areas.

Clients often criticize public relations firms for:

Public relations is considered to be primarily "staff" function.

Which statement best characterizes the ideal relationship between marketing and public relations?

"Turf battles" between public relations personnel and human resources managers are almost non-existent because the two areas rarely overlap.

person who formulates recommendations and advises management in an organization is fulfilling _____ function.

An IABC survey of CEOs showed which of the following regarding the value of public relations?

What Is Public Relations

Careers in Public Relations

Research and Campaign Planning

Communication and Measurement

Public Opinion and Persuasion

Managing Competition and Conflict

Ethics and the Law

Reaching Diverse Audiences

The Mass Media

The Internet and Social Media

Events and Promotions

Global Public Relations

Corporate Public Relations

Entertainment, Sports, and Tourism

Government and Politics

Nonprofit, Health, and Education

Filters