Question 1

High pressure hard-sell tactics are especially useful in persuasive business messages.

Accepted Answer

A) True 
 B)False

Question 2

According to the FTC,________.

Accepted Answer

A) letters from satisfied customers are the best evidence to support claims 
B) failing to include important information is considered deceptive 
C) marketing messages and websites cannot target children 
D) offering a money-back guarantee is illegal 
E) bait-and-switch advertising is legal 
A) letters from satisfied customers are the best evidence to support claims 
B) failing to include important information is considered deceptive 
C) marketing messages and websites cannot target children 
D) offering a money-back guarantee is illegal 
E) bait-and-switch advertising is legal

Question 3

If you are an employee writing to the CEO of the company,your persuasive message should use the direct approach.

Accepted Answer

A) True 
 B)False

Question 4

You are a manager at "Indigo," a company that manufactures and retails stylish,affordable office-wear for men and women.The company has over 50 retail stores across the country and an online store.You wish to announce the launch of your new Fall-Winter collection to customers.Craft a message using the AIDA model for this purpose and then adapt the same message for use in social media.

Accepted Answer

Student answers will vary.
"The new Fall

Question 5

Marketing messages ________.

Accepted Answer

A) encourage potential buyers to make a purchase decision then and there 
B) are synonymous with sales messages 
C) focus on such tasks as introducing new brands to the public and providing product information 
D) do not follow the AIDA model 
E) make a specific request for people to place an order for a particular product or service 
A) encourage potential buyers to make a purchase decision then and there 
B) are synonymous with sales messages 
C) focus on such tasks as introducing new brands to the public and providing product information 
D) do not follow the AIDA model 
E) make a specific request for people to place an order for a particular product or service

Question 6

The addition of which of the following lines to the message would best serve to minimize audience objections to the high price of the product?

Accepted Answer

A) At $50,000 the Savannah Gold is more expensive than any other truck in its class. 
B) If you have to ask the price, the Savannah Gold is not for you. 
C) While the Savannah Gold is a few thousand dollars more expensive than the GT, it is a steal when you consider the luxury features! 
D) The Savannah Gold can add value to your business. Talk to our Business Consultant, William Smith, at 333-544 to find out more about this. 
E) The Savannah Gold announces to the world that you have arrived! 
A) At $50,000 the Savannah Gold is more expensive than any other truck in its class. 
B) If you have to ask the price, the Savannah Gold is not for you. 
C) While the Savannah Gold is a few thousand dollars more expensive than the GT, it is a steal when you consider the luxury features! 
D) The Savannah Gold can add value to your business. Talk to our Business Consultant, William Smith, at 333-544 to find out more about this. 
E) The Savannah Gold announces to the world that you have arrived!

Question 7

A product's selling points ________.

Accepted Answer

A) refer to the specific locations at which the product is sold 
B) are the particular advantages that purchasers can realize from the product 
C) focus on what the user experiences or gains 
D) refer to its different prices at various sales locations 
E) are its most attractive features 
A) refer to the specific locations at which the product is sold 
B) are the particular advantages that purchasers can realize from the product 
C) focus on what the user experiences or gains 
D) refer to its different prices at various sales locations 
E) are its most attractive features

Question 8

The psychographics of a group of individuals can include information about their ________.

Accepted Answer

A) occupation 
B) age 
C) education 
D) lifestyles 
E) gender 
A) occupation 
B) age 
C) education 
D) lifestyles 
E) gender

Question 9

When making a persuasive claim,assume that the person handling the claim has complete information about the case at hand and avoid outlining or reviewing the information.

Accepted Answer

A) True 
 B)False

Question 10

"This bike has four gears and a built-in GPS system." This statement describes the selling features of the bike.

Accepted Answer

A) True 
 B)False

Question 11

Why are persuasive messages more difficult to write than routine messages?

Accepted Answer

A) because they necessarily involve getting people to act against their own best interests 
B) because they invariably convey negative news to the audience 
C) because they are always unethical, and often illegal, to use 
D) because they involve tricking the audience into believing that they have limited choice in a matter 
E) because they ask audiences to give something of value or take substantial action 
A) because they necessarily involve getting people to act against their own best interests 
B) because they invariably convey negative news to the audience 
C) because they are always unethical, and often illegal, to use 
D) because they involve tricking the audience into believing that they have limited choice in a matter 
E) because they ask audiences to give something of value or take substantial action

Question 12

Which of the following statements is an example of a benefit of an LED TV?

Accepted Answer

A) This TV has our patented Hyper-D 3D technology. 
B) This TV is completely Internet-enabled. 
C) This TV's i-Share technology helps you share movies wirelessly. 
D) The Acer surround sound on this TV is the best in the industry. 
E) This TV comes with a high-tech universal remote. 
A) This TV has our patented Hyper-D 3D technology. 
B) This TV is completely Internet-enabled. 
C) This TV's i-Share technology helps you share movies wirelessly. 
D) The Acer surround sound on this TV is the best in the industry. 
E) This TV comes with a high-tech universal remote.

Question 13

As CEO of your company,you are drafting an email to persuade your managers of the need to minimize wastage of paper,power,and other resources in order to reduce the company's carbon footprint.What format would you choose to convey this message and why? Would you use the direct approach or the indirect approach in organizing this message? Justify your choice.Draft the message using your chosen format and approach.

Accepted Answer

Student answers can vary as long as they

Question 14

All of the following are ways to reinforce your position in persuasive messages,EXCEPT ________.

Accepted Answer

A) using vivid language 
B) using metaphors 
C) using anecdotes 
D) pointing out benefits to the audience 
E) using jargon and complex language 
A) using vivid language 
B) using metaphors 
C) using anecdotes 
D) pointing out benefits to the audience 
E) using jargon and complex language

Question 15

What guidelines should be remembered when developing the subject line of your AIDA message that uses the indirect approach and is delivered by memo or email? Rewrite the following email subject line following these guidelines: "Rejection of your proposal for a four-day workweek"

Accepted Answer

When your AIDA message uses the indirect

Question 16

In the United States,the Federal Trade Commission (FTC)and other federal,state,and local authorities have the authority to penalize advertisers that violate standards for truthful advertising and other regulations.

Accepted Answer

A) True 
 B)False

Question 17

Marketing and sales messages are considered binding contracts in many states in the United States.

Accepted Answer

A) True 
 B)False

Question 18

What is bait-and-switch advertising?

Accepted Answer

A) It involves an attempt to persuade customers to buy a certain product by offering huge discounts to undercut the competition. 
B) It involves offering customers baits in the form of money-back guarantees and offers to exchange the product if customers are not satisfied. 
C) It involves using unsubstantiated claims and false customer testimonials to sell a product. 
D) It involves an attempt to attract buyers by advertising a product that you don't intend to sell and then trying to sell them another product. 
E) It involves the use of implied claims to attract customers and then refusing to accept responsibility for the claim. 
A) It involves an attempt to persuade customers to buy a certain product by offering huge discounts to undercut the competition. 
B) It involves offering customers baits in the form of money-back guarantees and offers to exchange the product if customers are not satisfied. 
C) It involves using unsubstantiated claims and false customer testimonials to sell a product. 
D) It involves an attempt to attract buyers by advertising a product that you don't intend to sell and then trying to sell them another product. 
E) It involves the use of implied claims to attract customers and then refusing to accept responsibility for the claim.

Question 19

Persuasive messages ask audiences to give something of value or take substantial action.

Accepted Answer

A) True 
 B)False

Question 20

Analogy refers to a logical fallacy in which you try to support your claim by reinstating it in different words.

Accepted Answer

A) True 
 B)False

High pressure hard-sell tactics are especially useful in persuasive business messages.

According to the FTC,________.

If you are an employee writing to the CEO of the company,your persuasive message should use the direct approach.

Marketing messages ________.

The addition of which of the following lines to the message would best serve to minimize audience objections to the high price of the product?

A product's selling points ________.

The psychographics of a group of individuals can include information about their ________.

When making a persuasive claim,assume that the person handling the claim has complete information about the case at hand and avoid outlining or reviewing the information.

"This bike has four gears and a built-in GPS system." This statement describes the selling features of the bike.

Why are persuasive messages more difficult to write than routine messages?

Which of the following statements is an example of a benefit of an LED TV?

All of the following are ways to reinforce your position in persuasive messages,EXCEPT ________.

What guidelines should be remembered when developing the subject line of your AIDA message that uses the indirect approach and is delivered by memo or email? Rewrite the following email subject line following these guidelines: "Rejection of your proposal for a four-day workweek"

In the United States,the Federal Trade Commission (FTC)and other federal,state,and local authorities have the authority to penalize advertisers that violate standards for truthful advertising and other regulations.

Marketing and sales messages are considered binding contracts in many states in the United States.

What is bait-and-switch advertising?

Persuasive messages ask audiences to give something of value or take substantial action.

Analogy refers to a logical fallacy in which you try to support your claim by reinstating it in different words.

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 9: Writing Persuasive Messages

High pressure hard-sell tactics are especially useful in persuasive business messages.

According to the FTC,________.

If you are an employee writing to the CEO of the company,your persuasive message should use the direct approach.

Marketing messages ________.

The addition of which of the following lines to the message would best serve to minimize audience objections to the high price of the product?

A product's selling points ________.

The psychographics of a group of individuals can include information about their ________.

When making a persuasive claim,assume that the person handling the claim has complete information about the case at hand and avoid outlining or reviewing the information.

"This bike has four gears and a built-in GPS system." This statement describes the selling features of the bike.

Why are persuasive messages more difficult to write than routine messages?

Which of the following statements is an example of a benefit of an LED TV?

All of the following are ways to reinforce your position in persuasive messages,EXCEPT ________.

What guidelines should be remembered when developing the subject line of your AIDA message that uses the indirect approach and is delivered by memo or email? Rewrite the following email subject line following these guidelines: "Rejection of your proposal for a four-day workweek"

In the United States,the Federal Trade Commission (FTC)and other federal,state,and local authorities have the authority to penalize advertisers that violate standards for truthful advertising and other regulations.

Marketing and sales messages are considered binding contracts in many states in the United States.

What is bait-and-switch advertising?

Persuasive messages ask audiences to give something of value or take substantial action.

Analogy refers to a logical fallacy in which you try to support your claim by reinstating it in different words.

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters