Question 1

Outline at least four legal aspects that must be considered when developing marketing and sales messages.

Accepted Answer

1)Marketing and sales messages must be t

Question 2

Companies should use fake blogs as a creative and effective way to initiate and manage conversations on social media.

Accepted Answer

A) True 
 B)False

Question 3

"Our profits were up by 10 percent last quarter.Employee turnover has been cut by almost half from last year.Last,but not the least,our market share has increased by 15 percent over the past 9 months.Considering these figures,we can safely say that our short-term growth strategy has been a great success." Identify the reasoning method used in this message to create logical appeal.

Accepted Answer

A) abductive reasoning 
B) analogy 
C) inductive reasoning 
D) deductive reasoning 
E) metaphor 
A) abductive reasoning 
B) analogy 
C) inductive reasoning 
D) deductive reasoning 
E) metaphor

Question 4

Using an indirect approach in persuasive messages involves ________.

Accepted Answer

A) presenting a problem without suggesting a solution 
B) explaining your reasons and building interest before asking for a decision or for action 
C) avoiding attention-grabbing statements in the introduction 
D) merely implying the purpose of the message, without stating it clearly 
E) making a clear call to action at the outset and supporting it in later paragraphs 
A) presenting a problem without suggesting a solution 
B) explaining your reasons and building interest before asking for a decision or for action 
C) avoiding attention-grabbing statements in the introduction 
D) merely implying the purpose of the message, without stating it clearly 
E) making a clear call to action at the outset and supporting it in later paragraphs

Question 5

Persuasive presentations of ideas are made in situations where you ________.

Accepted Answer

A) simply want to change attitudes or beliefs about a particular topic 
B) wish to influence readers to take a particular course of action immediately 
C) seek to influence the reader to make a decision in your favor 
D) want to present your proposals so as to gain the approval of the audience 
E) present various ideas so that the best course of action can be determined 
A) simply want to change attitudes or beliefs about a particular topic 
B) wish to influence readers to take a particular course of action immediately 
C) seek to influence the reader to make a decision in your favor 
D) want to present your proposals so as to gain the approval of the audience 
E) present various ideas so that the best course of action can be determined

Question 6

Which of the following is true of persuasive requests for action?

Accepted Answer

A) They should always use the direct approach. 
B) They must begin with a request for some specific action. 
C) The suggested course of action in these messages should be as easy to follow as possible. 
D) They should avoid specifying the action required; leave the decision to the audience. 
E) This category of persuasive messages is rarely used. 
A) They should always use the direct approach. 
B) They must begin with a request for some specific action. 
C) The suggested course of action in these messages should be as easy to follow as possible. 
D) They should avoid specifying the action required; leave the decision to the audience. 
E) This category of persuasive messages is rarely used.

Question 7

When writing a persuasive message ________.

Accepted Answer

A) imply how the audience has made poor choices in the past 
B) be forthright and direct regardless of the cultural context 
C) use complex language to show the audience you know what you are talking about 
D) persuade with logic, evidence, and compelling narratives 
E) use high-pressure, hard-sell tactics 
A) imply how the audience has made poor choices in the past 
B) be forthright and direct regardless of the cultural context 
C) use complex language to show the audience you know what you are talking about 
D) persuade with logic, evidence, and compelling narratives 
E) use high-pressure, hard-sell tactics

Question 8

The demographics of a group of individuals can include information about their ________.

Accepted Answer

A) personalities 
B) attitudes 
C) education 
D) lifestyles 
E) cultures 
A) personalities 
B) attitudes 
C) education 
D) lifestyles 
E) cultures

Question 9

"Shortly after Annie's Craft Store advertised in 'The Ridgewood Chronicle,' their sales went up by 10 percent." Which of the following facts,if true,would prove the cause and effect relationship implied in this message?

Accepted Answer

A) Annie's Craft Store had advertised in several newspapers, including the "The Ridgewood Chronicle." 
B) Some of Annie's Craft Store's new customers said that they visited the store after seeing the advertisement in "The Ridgewood Chronicle." 
C) Annie's Craft Store had its winter clearance sale shortly after it advertised in "The Ridgewood Chronicle." 
D) The increase in sales at Annie's Craft Store was preceded by the appearance of their advertisement in "The Ridgewood Chronicle." 
E) Annie's Craft Store reported being very happy with the advertising rates and terms they received from "The Ridgewood Chronicle." 
A) Annie's Craft Store had advertised in several newspapers, including the "The Ridgewood Chronicle." 
B) Some of Annie's Craft Store's new customers said that they visited the store after seeing the advertisement in "The Ridgewood Chronicle." 
C) Annie's Craft Store had its winter clearance sale shortly after it advertised in "The Ridgewood Chronicle." 
D) The increase in sales at Annie's Craft Store was preceded by the appearance of their advertisement in "The Ridgewood Chronicle." 
E) Annie's Craft Store reported being very happy with the advertising rates and terms they received from "The Ridgewood Chronicle."

Question 10

Which of the following information,if true,would make Total Foods vulnerable to being penalized by the FTC?

Accepted Answer

A) The price of "Essentials" cereal is significantly higher than that of other low-fat, fortified cereals. 
B) Weight-loss plans other than the "Essentials" diet plan have shown better results. 
C) Kendra regained the pounds she lost shortly after she stopped having the cereal. 
D) "Essentials" cereal has an FDA-approved appetite suppressant. 
E) Kendra quit the "Essentials" diet in a few weeks. 
A) The price of "Essentials" cereal is significantly higher than that of other low-fat, fortified cereals. 
B) Weight-loss plans other than the "Essentials" diet plan have shown better results. 
C) Kendra regained the pounds she lost shortly after she stopped having the cereal. 
D) "Essentials" cereal has an FDA-approved appetite suppressant. 
E) Kendra quit the "Essentials" diet in a few weeks.

Question 11

An individual works from a generalization to a specific conclusion when creating logical appeal with ________.

Accepted Answer

A) inductive reasoning 
B) abductive reasoning 
C) analogies 
D) metaphors 
E) deductive reasoning 
A) inductive reasoning 
B) abductive reasoning 
C) analogies 
D) metaphors 
E) deductive reasoning

Question 12

When writing promotional messages for social media,it is important to ________.

Accepted Answer

A) rely largely on the news media to distribute the message 
B) facilitate community building 
C) use the AIDA approach for organizing your messages 
D) avoid the use of automated tools such as free alerts on search engines to listen to online conversations 
E) avoid activating the commenting feature on blogs, since it will result in a complete loss of control over online conversations 
A) rely largely on the news media to distribute the message 
B) facilitate community building 
C) use the AIDA approach for organizing your messages 
D) avoid the use of automated tools such as free alerts on search engines to listen to online conversations 
E) avoid activating the commenting feature on blogs, since it will result in a complete loss of control over online conversations

Question 13

To establish your credibility when persuading a hostile or skeptical audience,you should do all of the following except ________.

Accepted Answer

A) use jargon and technical terms 
B) identify and name your sources 
C) display your willingness to keep your audience's best interests at heart 
D) establish common ground with the audience 
E) provide objective evidence for the claims and promises you make 
A) use jargon and technical terms 
B) identify and name your sources 
C) display your willingness to keep your audience's best interests at heart 
D) establish common ground with the audience 
E) provide objective evidence for the claims and promises you make

Question 14

"It is widely believed that the economy is now well on its way to recovery.Therefore,it is only a matter of time before our company also sees a turnaround." This message uses the reasoning method of ________ to create logical appeal.

Accepted Answer

A) induction 
B) analogy 
C) abductive reasoning 
D) deduction 
E) circular reasoning 
A) induction 
B) analogy 
C) abductive reasoning 
D) deduction 
E) circular reasoning

Question 15

Which of the following terms stands for the second phase in the AIDA model of organizing persuasive messages?

Accepted Answer

A) intensity 
B) investment 
C) information 
D) intimation 
E) interest 
A) intensity 
B) investment 
C) information 
D) intimation 
E) interest

Question 16

Identifying your sources will help you to establish credibility.

Accepted Answer

A) True 
 B)False

Question 17

In a claim letter,the opening should ________.

Accepted Answer

A) specify a deadline for action 
B) clearly indicate to the reader the unfavorable consequences of denying the claim 
C) outline the problem 
D) reflect how a successful resolution of the situation will repair or maintain a mutually beneficial working relationship 
E) give your reader a good reason for granting your claim 
A) specify a deadline for action 
B) clearly indicate to the reader the unfavorable consequences of denying the claim 
C) outline the problem 
D) reflect how a successful resolution of the situation will repair or maintain a mutually beneficial working relationship 
E) give your reader a good reason for granting your claim

Question 18

How would you increase the emotional appeal of the following persuasive message?
"Our soup kitchen provides food to over a hundred homeless people every day.We get no funds for this from the government,and our funding comes exclusively from private individuals and corporations.Please consider contributing time and/or money to our group to help us run these soup kitchens.To make a contribution,call 123-4567."

Accepted Answer

Student answers will vary.The answer sho

Question 19

Which of the following is a common mistake made when developing persuasive arguments?

Accepted Answer

A) connecting with your audience on an emotional level 
B) resisting compromise 
C) using a conversational approach 
D) using vivid language 
E) using a soft sell approach 
A) connecting with your audience on an emotional level 
B) resisting compromise 
C) using a conversational approach 
D) using vivid language 
E) using a soft sell approach

Question 20

Which of the following is the first essential strategy of effective persuasive business messages?

Accepted Answer

A) anticipating objections 
B) framing your arguments 
C) using analogies to reason from specific evidence to specific evidence 
D) reinforcing your position 
E) balancing emotional and logical appeal 
A) anticipating objections 
B) framing your arguments 
C) using analogies to reason from specific evidence to specific evidence 
D) reinforcing your position 
E) balancing emotional and logical appeal

Outline at least four legal aspects that must be considered when developing marketing and sales messages.

Companies should use fake blogs as a creative and effective way to initiate and manage conversations on social media.

Using an indirect approach in persuasive messages involves ________.

Persuasive presentations of ideas are made in situations where you ________.

Which of the following is true of persuasive requests for action?

When writing a persuasive message ________.

The demographics of a group of individuals can include information about their ________.

"Shortly after Annie's Craft Store advertised in 'The Ridgewood Chronicle,' their sales went up by 10 percent." Which of the following facts,if true,would prove the cause and effect relationship implied in this message?

Which of the following information,if true,would make Total Foods vulnerable to being penalized by the FTC?

An individual works from a generalization to a specific conclusion when creating logical appeal with ________.

When writing promotional messages for social media,it is important to ________.

To establish your credibility when persuading a hostile or skeptical audience,you should do all of the following except ________.

"It is widely believed that the economy is now well on its way to recovery.Therefore,it is only a matter of time before our company also sees a turnaround." This message uses the reasoning method of ________ to create logical appeal.

Which of the following terms stands for the second phase in the AIDA model of organizing persuasive messages?

Identifying your sources will help you to establish credibility.

In a claim letter,the opening should ________.

Which of the following is a common mistake made when developing persuasive arguments?

Which of the following is the first essential strategy of effective persuasive business messages?

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 9: Writing Persuasive Messages

Outline at least four legal aspects that must be considered when developing marketing and sales messages.

Companies should use fake blogs as a creative and effective way to initiate and manage conversations on social media.

Using an indirect approach in persuasive messages involves ________.

Persuasive presentations of ideas are made in situations where you ________.

Which of the following is true of persuasive requests for action?

When writing a persuasive message ________.

The demographics of a group of individuals can include information about their ________.

"Shortly after Annie's Craft Store advertised in 'The Ridgewood Chronicle,' their sales went up by 10 percent." Which of the following facts,if true,would prove the cause and effect relationship implied in this message?

Which of the following information,if true,would make Total Foods vulnerable to being penalized by the FTC?

An individual works from a generalization to a specific conclusion when creating logical appeal with ________.

When writing promotional messages for social media,it is important to ________.

To establish your credibility when persuading a hostile or skeptical audience,you should do all of the following except ________.

"It is widely believed that the economy is now well on its way to recovery.Therefore,it is only a matter of time before our company also sees a turnaround." This message uses the reasoning method of ________ to create logical appeal.

Which of the following terms stands for the second phase in the AIDA model of organizing persuasive messages?

Identifying your sources will help you to establish credibility.

In a claim letter,the opening should ________.

Which of the following is a common mistake made when developing persuasive arguments?

Which of the following is the first essential strategy of effective persuasive business messages?

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Crafting Messages for Electronic Media

Writing Routine and Positive Messages

Writing Negative Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters