Exam 6: Crafting Messages for Electronic Media

The CEO of ATS Infrastructure-a large multinational company involved in turnkey infrastructure projects around the world-believes that using email for internal communications is a thing of the past and wants to adopt IM as the primary mode for communication within the organization.As an expert in business communications,what course of action would you recommend the CEO take and why?

Which of the following is a guideline for creating effective podcasts?

Which of the following is true about the use of email as a mode of business communication?

When communicating on social networks,you should ________.

As a compositional mode for electronic media,________ help people find their way through an unfamiliar system or subject; they don't give away the key points in the collection of information but rather tell readers where to find those points.

You need to send a message to your manager,presenting a new idea you have to boost company sales in the next year.This message is a page long and incorporates confidential company information.Which of the following communication modes would you use to send this message,so that it can be reviewed by your manager at his leisure?

Which of the following is true about creating content for social media?

Which of the following is true about writing business emails?

Electronic media is ideal for conveying nuances in communication.

When developing podcasts,you should NOT ________.

Which of the following is a guideline for planning your email messages?

List the nine compositional modes for electronic media.Assume that you are a corporate communications executive at D-Max,a large manufacturer and retailer of a wide range of clothing,furniture,and home decor.Which of these modes would you use to outline your company's history on the company website? Would you use the same mode when offering your new summer line of clothing,furniture,and decor on the website? If not,which mode(s)would you use for this purpose? Explain your answer.

One of the key applications of social networks for business communication is to socialize brands and companies.

When writing email messages,the expectations of writing quality and formality are lower in business email.

Describe the use of user-generated content sites and community Q&A sites for business messages.

In response to a request for proposal (RFP)from a company looking to outsource food and beverage services at its office cafeterias,Zoe develops a tender,prints it out,and has it delivered to the company's corporate office.Vivian,on the other hand,sends an electronic copy of her tender.Which of the

The ability of business-grade IM systems to quickly see which people are at their desks and available to IM is referred to as ________.

________ is/are the primary electronic medium for written messages used by several companies.

Which of the following is the best way to rephrase the opening line of the message keeping in mind the guidelines for effective email messages?

In order to use IM more effectively and efficiently for business communication,you should ________.