Question 1

Which of the following is a tip for effective blogging?

Accepted Answer

A) Blogs are ideal for publishing long, report-style posts that can be read by readers at their own convenience. 
B) Post frequently as the whole point of a blog is fresh material. 
C) Maximize marketing, sales messages, and customer testimonials to inform readers about new products and services. 
D) Avoid providing links to other websites as this will cause readers to exit your blog. 
E) Create an artificial character who supposedly writes a blog to stimulate and control online conversations. 
A) Blogs are ideal for publishing long, report-style posts that can be read by readers at their own convenience. 
B) Post frequently as the whole point of a blog is fresh material. 
C) Maximize marketing, sales messages, and customer testimonials to inform readers about new products and services. 
D) Avoid providing links to other websites as this will cause readers to exit your blog. 
E) Create an artificial character who supposedly writes a blog to stimulate and control online conversations.

Question 2

While adapting the three-step writing process to email communication,it is essential to follow the chain of command in your organization during any key planning decision.

Accepted Answer

A) True 
 B)False

Question 3

When blogging,you should ________.

Accepted Answer

A) post long, report-style posts 
B) use extensive marketing and sales messages in your posts 
C) link generously-but carefully 
D) ignore criticism 
E) avoid disclosing your relationship with companies you write about 
A) post long, report-style posts 
B) use extensive marketing and sales messages in your posts 
C) link generously-but carefully 
D) ignore criticism 
E) avoid disclosing your relationship with companies you write about

Question 4

Which of the following is the last step in the podcasting process?

Accepted Answer

A) Convert file to MP3 format and save. 
B) Distributing files via RSS subscriptions. 
C) Create and validate your feed. 
D) Click the Record button and start talking. 
E) Review your file and edit if needed. 
A) Convert file to MP3 format and save. 
B) Distributing files via RSS subscriptions. 
C) Create and validate your feed. 
D) Click the Record button and start talking. 
E) Review your file and edit if needed.

Question 5

Podcasting is the process of recording audio or video files and distributing them online via RSS subscriptions.

Accepted Answer

A) True 
 B)False

Question 6

As IT manager of Source Corporation,you are frequently asked to recommend what medium of communication would be appropriate for a given purpose.In which of the following situations would you recommend the use of IM?

Accepted Answer

A) The line manager needs to send a message to the HR manager detailing how an employee flouted company rules and needs to be disciplined. 
B) The sales manager needs to send to the COO confidential information relating to a tender that the company is submitting. 
C) The marketing manager needs to present next year's marketing budget and plan to the Board of Directors. 
D) The operations manager needs to direct the work of the support staff working on repairing a key piece of machinery immediately and get real-time updates from them. 
E) The HR manager needs to provide the salary information of all managerial personnel to the Benefits Specialist. 
A) The line manager needs to send a message to the HR manager detailing how an employee flouted company rules and needs to be disciplined. 
B) The sales manager needs to send to the COO confidential information relating to a tender that the company is submitting. 
C) The marketing manager needs to present next year's marketing budget and plan to the Board of Directors. 
D) The operations manager needs to direct the work of the support staff working on repairing a key piece of machinery immediately and get real-time updates from them. 
E) The HR manager needs to provide the salary information of all managerial personnel to the Benefits Specialist.

Question 7

As Public Relations Officer of a large supermarket chain,you are looking to build rapport with your customers by publishing news about your company's policies,activities and the products and services available at its stores.You need to be able to update this content quickly to reflect changes in real-time.Which of the following media would help you do this with relatively little effort?

Accepted Answer

A) blogging 
B) texting 
C) IM 
D) emailing 
E) podcasting 
A) blogging 
B) texting 
C) IM 
D) emailing 
E) podcasting

Question 8

Writing for social media requires concise,specific,and informative headlines.Which of the following statements,if true,strengthens the argument?

Accepted Answer

A) Clever wordplay allow readers to spend time figuring out the message behind witty headlines. 
B) For all its technological sophistication, in an important sense social media is really just a new spin on the age-old practice of word-of mouth communication. 
C) Withholding information or hiding behind a virtual barricade only invite attack in the "public square" of social media. 
D) Consumers and professionals are consuming large numbers of small pieces of information and bypassing larger documents that require more than a few minutes to read. 
E) Social media have reduced the amount of control businesses have over the content and process of communication. 
A) Clever wordplay allow readers to spend time figuring out the message behind witty headlines. 
B) For all its technological sophistication, in an important sense social media is really just a new spin on the age-old practice of word-of mouth communication. 
C) Withholding information or hiding behind a virtual barricade only invite attack in the "public square" of social media. 
D) Consumers and professionals are consuming large numbers of small pieces of information and bypassing larger documents that require more than a few minutes to read. 
E) Social media have reduced the amount of control businesses have over the content and process of communication.

Question 9

Which of the following is a tip for effective email messages?

Accepted Answer

A) When responding to a request, avoid including portions from the original message in your email. 
B) Use acronyms such as IMHO and LOL extensively. 
C) Avoid using email signatures since they come across as being impersonal. 
D) Use multiple fonts, colors, and all caps to highlight your main points. 
E) Use the "return receipt requested" feature only for the most critical messages. 
A) When responding to a request, avoid including portions from the original message in your email. 
B) Use acronyms such as IMHO and LOL extensively. 
C) Avoid using email signatures since they come across as being impersonal. 
D) Use multiple fonts, colors, and all caps to highlight your main points. 
E) Use the "return receipt requested" feature only for the most critical messages.

Question 10

The subject line of your email should ________.

Accepted Answer

A) use texting language for brevity 
B) include emoticons to express positive emotions 
C) use acronyms and abbreviations to facilitate understanding 
D) contain no more than two or three words 
E) build interest with keywords, quotations, directions, or questions 
A) use texting language for brevity 
B) include emoticons to express positive emotions 
C) use acronyms and abbreviations to facilitate understanding 
D) contain no more than two or three words 
E) build interest with keywords, quotations, directions, or questions

Question 11

Which of the following is true about adapting the three-step writing process for successful blogging?

Accepted Answer

A) Maintain an unidentifiable focus to include a universal audience. 
B) Use an objective and impersonal "corporate" voice in your business blogs. 
C) Avoid providing links to other content on the web as that will cause your audience to exit your page. 
D) Avoid using newsfeed options as these will be perceived as intrusive by your audience. 
E) Choose a business-related purpose that is important to your company and to your chosen audience. 
A) Maintain an unidentifiable focus to include a universal audience. 
B) Use an objective and impersonal "corporate" voice in your business blogs. 
C) Avoid providing links to other content on the web as that will cause your audience to exit your page. 
D) Avoid using newsfeed options as these will be perceived as intrusive by your audience. 
E) Choose a business-related purpose that is important to your company and to your chosen audience.

Question 12

________ is an/are online service(s)that enable(s)individual and organizational members to form connections and share information.

Accepted Answer

A) Electronic data interchanges 
B) Firmware 
C) Social networks 
D) Black swans 
E) Integrated development environments 
A) Electronic data interchanges 
B) Firmware 
C) Social networks 
D) Black swans 
E) Integrated development environments

Question 13

Which of the following would be the best subject line for the above message?

Accepted Answer

A) need appointment 
B) from Star Services 
C) A unique offer from Star Services-sign up now! 
D) request for attending a sales presentation 
E) Specialized housekeeping services offered 
A) need appointment 
B) from Star Services 
C) A unique offer from Star Services-sign up now! 
D) request for attending a sales presentation 
E) Specialized housekeeping services offered

Question 14

Conversational modes are not an appropriate compositional mode for exchanging large volumes of information.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following is true about using the various compositional modes for electronic media?

Accepted Answer

A) When writing reference material, organize your material in a way that discourages skimming. 
B) To be an effective commenter, focus on short chunks of information that a broad spectrum of other site visitors will find helpful. 
C) Teasers are effective ways of generating readers interest and must be used extensively to help your material stand out from the clutter. 
D) Conversational modes are best suited for communicating reports with large amounts of factual information. 
E) Avoid using phrases such as "for beginners" or "advanced level" in the titles of your tutorials as doing so will alienate readers looking for different learning levels. 
A) When writing reference material, organize your material in a way that discourages skimming. 
B) To be an effective commenter, focus on short chunks of information that a broad spectrum of other site visitors will find helpful. 
C) Teasers are effective ways of generating readers interest and must be used extensively to help your material stand out from the clutter. 
D) Conversational modes are best suited for communicating reports with large amounts of factual information. 
E) Avoid using phrases such as "for beginners" or "advanced level" in the titles of your tutorials as doing so will alienate readers looking for different learning levels.

Question 16

When communicating on social networks,you should ________.

Accepted Answer

A) maintain a consistent compositional mode across all networks and types of messages 
B) disable the group feature on social networks to prevent the formation of special-interest groups 
C) maintain a consistent personality across all the networks in which you are active 
D) stimulate and facilitate new conversations and not join existing ones 
E) inject conventional promotional efforts into all social networking conversations 
A) maintain a consistent compositional mode across all networks and types of messages 
B) disable the group feature on social networks to prevent the formation of special-interest groups 
C) maintain a consistent personality across all the networks in which you are active 
D) stimulate and facilitate new conversations and not join existing ones 
E) inject conventional promotional efforts into all social networking conversations

Question 17

Which of the following is a guideline for completing email messages?

Accepted Answer

A) Avoid using email signatures since they come across as being impersonal. 
B) Use multiple fonts, colors, and all caps to highlight your main points. 
C) Revise and proofread your email before you send it out. 
D) Include long reports or other complex messages in the body of the email instead of attaching it. 
E) Use the "return receipt requested" feature for all messages. 
A) Avoid using email signatures since they come across as being impersonal. 
B) Use multiple fonts, colors, and all caps to highlight your main points. 
C) Revise and proofread your email before you send it out. 
D) Include long reports or other complex messages in the body of the email instead of attaching it. 
E) Use the "return receipt requested" feature for all messages.

Question 18

How do companies use social networks to gather market intelligence,for marketing communication,and for recruiting employees and connecting with contractors and suppliers?

Accepted Answer

1)Gathering market intelligence: With hu

Question 19

Which of the following is true about the use of email as a mode of business communication?

Accepted Answer

A) Email is usually the best choice for brief online conversations. 
B) Email is unsuitable for private, short- to medium-length messages; IM or Twitter is more effective for this purpose. 
C) You need to join a special online group or be friended by a group member in order to communicate with someone through email. 
D) Email allows senders to compose substantial messages in private and on their own schedule, and it allows recipients to read those messages at their leisure. 
E) Email is usually the best choice for project management updates. 
A) Email is usually the best choice for brief online conversations. 
B) Email is unsuitable for private, short- to medium-length messages; IM or Twitter is more effective for this purpose. 
C) You need to join a special online group or be friended by a group member in order to communicate with someone through email. 
D) Email allows senders to compose substantial messages in private and on their own schedule, and it allows recipients to read those messages at their leisure. 
E) Email is usually the best choice for project management updates.

Question 20

When planning your business emails,you should ________.

Accepted Answer

A) use texting language and acronyms like LOL and IMHO 
B) "cc" (courtesy copy)your immediate superior on every message 
C) use the Reply All function to respond to all group mails 
D) respect the chain of command in your company 
E) use email as a mode of communication only in technology-related industries 
A) use texting language and acronyms like LOL and IMHO 
B) "cc" (courtesy copy)your immediate superior on every message 
C) use the Reply All function to respond to all group mails 
D) respect the chain of command in your company 
E) use email as a mode of communication only in technology-related industries

Which of the following is a tip for effective blogging?

While adapting the three-step writing process to email communication,it is essential to follow the chain of command in your organization during any key planning decision.

When blogging,you should ________.

Which of the following is the last step in the podcasting process?

Podcasting is the process of recording audio or video files and distributing them online via RSS subscriptions.

As IT manager of Source Corporation,you are frequently asked to recommend what medium of communication would be appropriate for a given purpose.In which of the following situations would you recommend the use of IM?

Writing for social media requires concise,specific,and informative headlines.Which of the following statements,if true,strengthens the argument?

Which of the following is a tip for effective email messages?

The subject line of your email should ________.

Which of the following is true about adapting the three-step writing process for successful blogging?

________ is an/are online service(s)that enable(s)individual and organizational members to form connections and share information.

Which of the following would be the best subject line for the above message?

Conversational modes are not an appropriate compositional mode for exchanging large volumes of information.

Which of the following is true about using the various compositional modes for electronic media?

When communicating on social networks,you should ________.

Which of the following is a guideline for completing email messages?

How do companies use social networks to gather market intelligence,for marketing communication,and for recruiting employees and connecting with contractors and suppliers?

Which of the following is true about the use of email as a mode of business communication?

When planning your business emails,you should ________.

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters

Exam 6: Crafting Messages for Electronic Media

Which of the following is a tip for effective blogging?

While adapting the three-step writing process to email communication,it is essential to follow the chain of command in your organization during any key planning decision.

When blogging,you should ________.

Which of the following is the last step in the podcasting process?

Podcasting is the process of recording audio or video files and distributing them online via RSS subscriptions.

As IT manager of Source Corporation,you are frequently asked to recommend what medium of communication would be appropriate for a given purpose.In which of the following situations would you recommend the use of IM?

Writing for social media requires concise,specific,and informative headlines.Which of the following statements,if true,strengthens the argument?

Which of the following is a tip for effective email messages?

The subject line of your email should ________.

Which of the following is true about adapting the three-step writing process for successful blogging?

________ is an/are online service(s)that enable(s)individual and organizational members to form connections and share information.

Which of the following would be the best subject line for the above message?

Conversational modes are not an appropriate compositional mode for exchanging large volumes of information.

Which of the following is true about using the various compositional modes for electronic media?

When communicating on social networks,you should ________.

Which of the following is a guideline for completing email messages?

How do companies use social networks to gather market intelligence,for marketing communication,and for recruiting employees and connecting with contractors and suppliers?

Which of the following is true about the use of email as a mode of business communication?

When planning your business emails,you should ________.

Understanding Business Communication in Todays Workplace

Mastering Team Skills and Interpersonal Communication

Planning Business Messages

Writing Business Messages

Completing Business Messages

Writing Routine and Positive Messages

Writing Negative Messages

Writing Persuasive Messages

Understanding and Planning Reports and Proposals

Writing and Completing Reports and Proposals

Developing Oral and Online Presentations

Building Careers and Writing Résumés

Applying and Interviewing for Employment

Filters