Exam 4: Marketing Analytics: Gaining Customer Insights

After conducting formal marketing research for your department,you summarise the data in an oral presentation to management.You are following normal marketing research steps.

Major suppliers and resellers are not important sources of intelligence information for marketing decision making.

Online behavioural targeting is a violation of most organisations' codes of marketing and research practices.

Competitive marketing intelligence is confined to the collection and analysis of information about competitors but does not include information about consumers.

Techniques for gathering marketing intelligence range from monitoring internet buzz or observing consumers firsthand,to quizzing the company's own employees,benchmarking competitors' products,and researching on the internet.

To address concerns about the misuse of research study findings,several highly regarded marketing associations have developed ________.

A(n)________ is a segment of the population selected for marketing research to represent the population as a whole.

An early warning and environmental monitoring system is called _____.

________ databases can be obtained more quickly and cheaply than other information sources.

When marketers use online data to target ads and offers to specific consumers,what are they engaging in?

In the second step of the marketing research process,research objectives should be translated into specific ________.

Which of the following is true of ethnographic research?