Exam 3: The Marketplace and Customers: Analysing the Environment

Environmental concerns have been on the decline in the past decade;more government legislation and the green movement may be the cause of this trend.

Systematic methods for collecting information about the marketing environment include ________ ________ and ________ ________.

A firm that markets wild and crazy games for teens to play at parties is targeting a business market.

Population diversity refers to changes in a population's ethnic composition.

In Australia,legislation dealing with a wide range of business activities relevant to marketers,including sections dealing with deceptive advertising,is called the ________.

Most household income is used up in purchasing food,housing and transportation.

Which of the following is an example of a core belief?

LandPort Transportation and Omega Warehousing move and store the products your company sells.The two businesses are examples of ________.

Outline two potential drawbacks of creating separate products and marketing programs for each of the generational segments.

Social environment refers to the trend towards increased use of social media such as Facebook and Twitter.

Which type of organisation helps companies to stock and move goods from their points of origin to their destination?

A society's basic values,perceptions,preferences and behaviours are all part of its ________ environment.

Hardware retailer,Bunnings,has a sustainability policy in place and has been a leader in recycling.Among Bunnings' sustainability practices has been the elimination of free single-use plastic shopping bags.Instead of automatically offering shoppers a single use plastic bag,customers may help themselves to a recycled box or alternatively purchase an enviro-bag.Savings generated from the elimination of bags is now donated to the Keep Australia Beautiful Council.Bunnings is most likely responding to ________.

Even the most liberal advocates of free-market economies agree that the system works best with ________ regulation.

Population diversity includes nearly 5 million Australasians living with a(n)________.

The most important demographic trend in Australia and New Zealand is the ________.

Outline some components of a successful marketing program aimed at Millennials?

Consumer organisations such as environmental and minority groups that may question a company's marketing decisions are referred to as local publics.

A(n)________ stance means taking aggressive actions to affect the publics and forces in their marketing environment.

The microenvironment consists of larger societal forces that affect a company,such as demographic,economic,political and cultural forces.