Exam 16: Direct-Response

Identify the four primary objectives of a marketing database.

In which type of telemarketing does the call originate with the marketer?

Deleting the repeated names on direct-mail lists that have been combined is known as ________.

Direct marketing is often used by nonprofit organizations and by political associations.

Which of the following is NOT an advantage of direct mail?

In direct marketing, getting the product to the customer who ordered it is known as ________.

The three types of direct marketing lists are house lists, response lists, and directory lists.

Kinder Clothes, an online children's clothing marketer, uses data mining to identify and segment customers who have purchased infant clothing, toddler clothing, and children's clothing. The company has also used data mining to further identify and segment these groups based on whether they purchased clothing for boys or girls. In this example, Kinder Clothes is using ________.

For organizations that use direct marketing, which of the following is the most popular method of direct marketing?

Which of the following refers to the use of special computerized programs that use random dialing, making it possible for telemarketing companies to call anyoneeven those with unlisted numbers?

Which of the following is NOT a type of agency involved in direct marketing?

Permission marketing gives customers an opportunity to opt-out of receiving further e-mails from a company.

The financial contribution through sales volume of an individual customer or customer segment over a length of time is known as ________.

One advantage of direct marketing is that it affords flexibility in both form and timing.

In which type of telemarketing does the call originate with the customer?

Direct marketers have identified the three criteria of RFM to predict who is most likely to repurchase. RFM stands for ________.

You are developing the offer for a direct marketing campaign. Explain what is included in the "offer."

Cloning is a technique of mining the information in databases to uncover prospective buyers whose characteristics match those of current buyers.

Which basic objective of direct marketing involves providing basic information on companies or individuals who are potential customers?

Which of the following is an advantage of direct mail?