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Kinder Clothes,an Online Children's Clothing Marketer,uses Data Mining to Identify

Question 21

Multiple Choice

Kinder Clothes,an online children's clothing marketer,uses data mining to identify and segment customers who have purchased infant clothing,toddler clothing,and children's clothing.The company has also used data mining to further identify and segment these groups based on whether they purchased clothing for boys or girls.In this example,Kinder Clothes is using ________.


A) skimming
B) behavioral targeting
C) prospecting
D) converting
E) opt-in marketing

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