Exam 10: Organizational and Household Decision Making

Charles lived in Maine, went to college in New Hampshire, and then moved to Boston to work. When Charles was 30 years old, he lost his job and moved back to live with his parents in Maine until he found another job. Charles would be called a boomerang kid by marketers.

The modified rebuy situation has high risk because of the extent of the buying effort and the buyer's involvement.

A group of friends who are not related to each other meet regularly for dinner and celebrate holidays together. This group of friends is best described as a(n) ________.

Discuss the differences between autonomic and syncretic buying decisions. Explain how gender convergence affects buying decisions for a married couple.

An adult child who moves out of the family house and then returns to live with parents once again is called a ________.

Ellen was asked to fill out a questionnaire. She described herself as more likely to engage in exercise, more likely to go out to bars and restaurants, and more likely to consume more alcohol than people in other age groups. Which of the family life cycle categories would Ellen best fit?

Which of the following countries has a birth rate closest to 2.0?

Married couples represent the majority of American households.

The five decision roles mentioned in the text apply to the B2B organization, and they also apply to family decision making. List the five decision-making roles and create a chart that shows how these roles might impact a family's breakfast food decision and the location of the next family vacation.

________ socialization is the process by which young people acquire skills, knowledge, and attitudes relevant to their functioning in the marketplace.

Which of the following has led an increasing number of men and women ages 18 to 24 to return home to live with their parents?

Older consumers spend more per capita on luxury items such as gourmet foods and upscale home furnishings.

Every time Sue Samuels comes in from a long selling trip, she makes sure to give reports to all her colleagues on knowledge she has gained and experiences she had while on the road. She has found that her "information tips" are a great way to set the stage for decision-making that she would like to go her way. Based on her actions, what role is Sue playing in her organization?

The Smith family is trying to decide on a vacation destination. Mom wants to go to the big city to shop, Dad wants to go to the beach to relax, and the two teenage kids want to go to Orlando, Florida, where the action is. Because no one can agree on where to go, Dad makes the decision (because he is paying for it), and the Smiths go to the beach. This is an illustration of which of the following types of purchase decisions?

Which of the following is NOT one of the three distinct children markets?

Of the following, parental yielding is most likely to happen in a family with ________ parents.

A child's stage of ________ reflects his ability to comprehend concepts of increasing complexity.

When a B2B buyer purchases the same product over and over without modification, the buying strategy is known as a ________.

Pam Henry is a purchasing agent for MicroTel. Each Tuesday she places an order for ten boxes of photocopier paper with her supplier, but each week the size and quality of the paper is different due to shifting consumer demands. In this example, Pam is participating in which of the following buying situations?

Jennifer and Ted have been married about six months. One of Jennifer's complaints about Ted's behavior during their brief marriage is that he seems to make all the decisions when the couple has to purchase high-risk or expensive durables (such as furniture or a new car). Ted is making ________ decisions.