Exam 10: Organizational and Household Decision Making

Referring to the three stages of limited development, cued development, and strategic, explain why many consider it unethical to advertise to children.

Jill is approaching 40 years of age. She has two children and both of her parents are still alive but not in good health. Jill could be labeled as a member of the Sandwich Generation.

According to research on the stages of consumer development, most children make purchases on their own by the age of eight.

A child in the ________ developmental stage will use storage and retrieval strategies but only when prompted to do so.

In many organizations, more complex organizational decisions tend to be made by a(n) ________ in which different individuals play different roles in the decision-making process.

Identify and explain the three decision-making dimensions that describe the purchasing strategies of an organizational buyer. These dimensions form the basis of a buyclass theory of purchasing.

If a couple is responsible for raising two children and must also care in some way for their aging parents, the couple is a member of the ________ generation.

Many factors have been identified that distinguish organizational and industrial purchase decisions from individual consumer decisions. Which of the following is NOT one of those distinctions?

What are the two types of purchase decisions made by families? Indicate the common practice within families with respect to these decisions and give an example of each form.

A straight rebuy decision is generally a habitual decision on the part of the purchasing agent.

About $2 trillion dollars worth of products and services change hands among organizations, which is actually more than end consumers purchase.

The 1990 Children's Television Act restored all of the restrictions on television advertising to children that were originally put in place by the Federal Trade Commission in the 1970s.

Define consumer socialization and discuss sources of influence on children.

Nearly half of married women buy pants for their husbands.

The median age of first marriages for women in the United States has remained relatively steady for the past 60 years.

At work, Sally opens the mail, sorts it for content and need, throws away materials that she does not think are necessary, and puts the mail in three executives' mailboxes. In this instance, Sally functions as an influencer.

Families have alternatives in purchasing. In a(n) ________ purchase decision, the group agrees on the desired purchase, differing only in terms of how it will be achieved.

"We just got our steps done and that was a big project. The contractor would talk to my husband and not talk to me. And I said, 'Excuse me, I'm here, too!'" This is an illustration of this woman's gender convergence and need for syncretic decision-making.

Because Americans separate their feelings for their pets from their own self-concepts, it would be a risky marketing strategy for well-known brand names to market products for pets with the same brand name as the one used for consumer products.

If a couple follows the synoptic ideal in decision-making, the couple ________.