Exam 5: The Self

The United States is one of only a handful of countries that puts a cultural priority on thinness while obesity rates are increasing.

The title of a popular book once proclaimed that Real Men Don't Each Quiche. Products that take on masculine or feminine attributes are said to be ________.

Jane Jones loves liver and onions. She often sees this dish available in cafeterias; however, she has also overheard fellow cafeteria patrons commenting that "only old people eat liver-how disgusting!" Because of the social criticism that she has overheard, Jane almost never buys liver and onions when she is out in public. Jane would best be characterized as being engaged in ________.

Attributes of self-concept can be described along several dimensions. When Rudi Gonzalez sees himself as handsome, Rudi is using the self-concept dimension of ________ to form his view.

One study fond that women tend to favor men with square jaws and well-defined brow ridges. These physical attributes are ________.

Ben is a little nervous about how he will be perceived when he arrives for a job interview. He got his hair cut and wore his most expensive business suit so he would appear more like the person the firm would like to hire at the executive level. He knows that he "cleans up well" and hopes that will compensate for his rather weak resume. In terms of symbolic interactionism, explain what Ben is doing.

A(n) ________ is a particular model, or exemplar, of appearance.

The concept of the self-image congruence model helps to explain why it is a deal killer in the Japanese business culture to mishandle a business card from a prospective client.

It is unusual for consumers to have multiple role identities.

The U.S. government estimates that ________ of American adults are overweight or obese.

Studies suggest that the ideal self appears to be more relevant than the actual self as a comparison standard for highly expressive social products. Which of the following examples would best illustrate the relationship between the ideal self and highly expressive social products?

Researchers believe that the American gay, lesbian, bisexual, and transgendered (GLBT) market is about the same size as the ________ population in the United States.

It has been observed by psychologists that women are more likely to ask, "Could you close the door?", while men are more likely to ask, "Would you close the door?" What does this slight difference in language usage represent in gender role socialization? What socialization goals are most likely being used by the men and women in the example?

Briefly describe the two different types of goals that many Western societies, including the United States, expect males and females to pursue.

When the Casa Sanchez restaurant in San Francisco gives free lunches for life to anyone who gets its logo tattooed on his or her body, the restaurant is using identity marketing.

Consumers who have ________ are particularly good targets for marketing communications that use fantasy appeals.

People tend to pattern their behavior on the perceived expectations of others, which is a form of a self-fulfilling prophecy.

A society that expects males to pursue ________ goals stresses male self-assertion and mastery.

Virtually any part of the body is fair game for surgical alteration. Alteration of the ________ has become increasingly popular among Japanese consumers interested in their body image.

Social comparison is a basic human tendency.