Exam 5: The Self

The growing number of body dysmorphic disorders in both men and women indicates that many people exaggerate the connection between self-esteem and appearance. Identify the dangers of body dysmorphic disorders and discuss their possible causes.

Jake is a high school wrestler who often struggles to "make weight" to qualify for his desired weight category for a wrestling meet. Jake often weighs himself ten times a day and tightly controls how much he eats, feeling miserable about any appearance of fat on his body and disguising his body in baggy pants and roomy sweatshirts. If he doesn't reach his desired weight, Jake feels like a failure. This is an example of ________.

________ refers to a consumer's subjective evaluation of his or her physical self.

Shanshea worked hard to finish her engineering degree at M.I.T., and she proudly displays a bumper sticker declaring "M.I.T. Engineer" on her car. This bumper sticker is an example of a(n) ________.

A Unilever-sponsored survey that asked American women how they felt about their appearance reported which of the following?

Discuss the extended self and provide a description for each level of the extended self.

Consumers who are more satisfied with their bodies are more frequent users of such "preening" products as hair conditioners, blow dryers, cologne, facial bronzer, tooth polish, and pumice soap.

Luvs' color-coded diapers (blue for boys and pink for girls) are an example of a product that emphasizes its androgynous characteristics.

Sarah is thin and fragile-looking, with black hair and a very light skin tone. She wants to be a model. Sarah is correct to believe that her chances of success would be greatly improved if an old-fashioned "nostalgic" look popular in the early 1800s was to once again become popular.

________ refers to the positivity of a person's self-concept.

Men are more likely to use a woman's body shape as a sexual cue. One explanation of this phenomenon is that feminine curves provide evidence of ________.

Define the self-concept and discuss the dimensions that can be used to describe the attributes of the self-concept.

Masculinity and femininity are biological characteristics.

________ are characteristics and behaviors that people stereotypically associate with one gender or the other.

The idea that each human life is unique rather than a part of a group developed in ________.

Dorothy's red shoes in the Wizard of Oz (1939) exemplify which of the following concepts of the self?

Theresa and George are expecting their first child. Though George is very excited and involved in preparing to become a parent, Theresa feels that she will be primarily responsible for taking care of their child. Theresa and George's situation illustrates how sex roles and expectations about them change together over time.

The growing number of Web sites and blogs devoted to excessive weight loss illustrates the problem of body image distortion.

It is common for consumers to describe themselves in terms of the neighborhood or town from which they come. This is an illustration of the community level of the extended self.

Explain how the concept of self-esteem is used in advertising.