Exam 14: Culture

In the modern holiday rituals of Christmas, the figures of Christ and Santa can be seen as binary opposite; one promotes selflessness while the other promotes materialism.

________ consumption occurs with objects and events that are considered to be ordinary and everyday.

Which of the following statements most accurately describes high and low art?

Fallon was the son of a very wealthy banker from Connecticut. The first time Fallon saw an artist on MTV wearing a polished bicycle chain around his neck, he knew he had to get an item like that for himself. Fallon's behavior is best explained by the ________ theory of fashion.

Researchers primarily see the gift-giving ritual as one of ________ exchange.

It is quite common for mainstream culture to modify symbols identified with "cutting edge" subcultures and present these to a larger audience. Such cultural products undergo a process of ________, by which their original meanings are transformed by outsiders.

Passing a driving test to receive a driver's license is an example of a rite of passage.

Explain the idea of an antifestival and describe an example of an antifestival.

Shift Corporation could not sell its premium running shoe at $49.99, but when they were priced at $159.99, the shoes sold out of the stores almost overnight. Shift had just experienced the snob effect characteristically explained by the sociological model of fashion.

The trickle-down theory of fashion says that fashion moves from the upper classes to the lower classes.

Country singers Marty Stewart and Travis Tritt and their record label decided to change the culture of the Country and Western music scene. With their now famous "No Hats" tour, the singers abandoned conventional country and western fashion (they threw away their hats, let their hair grow long, and wore t-shirts) and tried to appeal to larger and younger audiences with a grinding sexy message. The process that these singers went through is best described as a ________.

Every year, the students at a prestigious engineering school remove a car from the parking lot and place it on the highest point of the roof of the main engineering building. The students have been doing this for decades, but not once has anyone ever confided to an outsider how it was done. This is a classic example of a ritual.

Which of the following statements would be viewed as most True about styles?

The culture we live in creates the meaning of everyday products; these meanings move through a society to consumers. Meaning transfer is largely accomplished by ________.

Because Stephanie is an innovator with computer products, marketers should assume that she is also an innovator with clothing styles.

________ occurs as marketers appropriate elements of popular culture and convert them for use as promotional vehicles.

Thomas and his family recently toured the Gettysburg battlefield on their vacation. The area was rich in history. While walking, Thomas remembered all the accounts of the battle that he had read in school. He finally understood why this place had such a special meaning in American history and to Americans in general. This tour is best classified as an example of ________ consumption.

Gen Akoi greatly values his micro-refrigerator. The refrigerator is so small it will fit almost anywhere. Gen believes that the efficient use of space is one of the characteristics any good product should have. With respect to the functional areas of a cultural system, Gen is focusing on ________ as a variable in selecting his products.

________ usually dictate what is right or wrong, acceptable or unacceptable.

A ________ is a very short-lived fashion.