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  3. Study Set
    Consumer Behavior Buying
  4. Exam
    Exam 3: Cultural Influences on Consumer Decision-Making
  5. Question
    ________ Occurs as Marketers Appropriate Elements of Popular Culture and Convert
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________ Occurs as Marketers Appropriate Elements of Popular Culture and Convert

Question 25

Question 25

Multiple Choice

________ occurs as marketers appropriate elements of popular culture and convert them for use as promotional vehicles.


A) Reality engineering
B) Crescive norming
C) Desacralization
D) Product placement

Correct Answer:

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