Exam 9: B: Price Takers and the Competitive Process

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Amy runs a business in a market where all firms are price takers. Bill suggests that she lower her price to attract even more business. Should Amy follow Bill's suggestion, or should she even consider raising her price?

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If Amy lowers her price, this will reduce her total revenue. Since she can sell all of her product at the market price, there is no reason to sell at a lower price. Because of the nature of this market structure, she would lose all her business at a higher price, as her customers went to her competitors to purchase identical products. There is a reason for calling Amy a price taker.

When a firm is operating in a price-taker market, marginal revenue is

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Tom, a math major, examines Jane's economics class notes and observes that when price-taking firms earn economic profit, they do not seem to produce a quantity that minimizes their costs. Is he correct? Is there significance to this observation?

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Tom is right, but he is forgetting the fact that the most important goal motivating a firm is profit maximization. In equilibrium, the firm does minimize cost, but in a dynamic situation when the demand for the firm's product increases, the firm will take advantage of that change in demand. To produce an output that maximizes profit, the firm may have to pay employees overtime and use more costly suppliers for raw materials. Costs might be minimized at a different output, but the new level of output is produced at a minimum cost for that output, the firm's goal of maximizing profit is achieved, and consumers who want to buy the added output also gain.

When the demand for a product falls, why do costs of production go down in an increasing cost industry?

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If the model of price-taking firms is so unrealistic and restrictive, why study it?

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Competitive price-taker markets are characterized by

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If the demand for pizza falls, pizza suppliers will suffer economic losses, and some firms will leave the industry. Why is this considered good? Shouldn't we feel sorry for these business owners?

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Regarding costs of production, can a firm ever be at a point that is not on the marginal cost curve? Explain.

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The competitive price-taker model is usually used to illustrate the competitive process. If firms cannot choose their price, where is the competition?

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In a competitive price taker market, a firm's short-run supply curve is its

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Which of the following products would most closely fit the competitive price-taker model?

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If a technological advance lowers a firm's production costs, why do prices typically fall? Shouldn't the firm maintain the same price and earn economic profit?

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When a competitive price-taker market is in long-run equilibrium

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Even if a firm is optimistic about the future, why should it shut down if it cannot cover its variable cost? If it does shut down, are there ramifications not mentioned in the textbook?

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The short-run market supply curve in a price-taker industry equals the horizontal sum of the individual firm's

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"I'm losing money, but having invested so much in equipment, I simply cannot afford to shut down." If the firm were attempting to maximize profit, this decision may be

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In some industries, like insurance, both small and very large firms coexist and compete quite effectively in the market. This indicates that the long-run average total cost curve in these industries

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In some industries, like insurance, both small and very large firms coexist and compete quite effectively in the market. This indicates that the long-run average total cost curve in these industries

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Why is it considered "ideal" for price to just equal marginal cost?

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In a competitive market, profit can be considered a reward to businesses that

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