Exam 9: Determining Sample Size and the Sample Plan

Referral samples are most appropriate when there is a limited sample frame and when respondents can provide the names of others who would qualify for the survey.

(True/False)

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Question 21

A cluster sample is also known as a snowball sample.

(True/False)

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Question 22

The "law of large sample size" refers to:

(Multiple Choice)

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Question 23

Which of the following causes sampling error?

(Multiple Choice)

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Question 24

In a 90%/10% split between two possible answers to a survey question,p times q becomes:

(Multiple Choice)

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Question 25

The ________ is the percent of individuals in the sample who qualify to take the survey.

(Multiple Choice)

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Question 26

The ________ is the entire group under study as specified by a research project.

(Multiple Choice)

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Question 27

A sample is a subset of the population that should represent that entire group.

(True/False)

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Question 28

When you use your XL Data Analyst to calculate the sample size,you must specify:

(Multiple Choice)

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Question 29

________ is when potential respondents are alerted that they may fill out a questionnaire that is hosted at a particular Web site.

(Multiple Choice)

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Question 30

In the following sample size formula,what percent level of accuracy is desired?

(Multiple Choice)

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Question 31

The confidence interval formula for sample size is the same as the sample size formula for a mean.

(True/False)

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Question 32

The accuracy of a sample is often expressed as:

(Multiple Choice)

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Question 33

The skip interval is calculated by dividing the ________ by the sample size.

(Multiple Choice)

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Question 34

________ refers to consumer or other respondent panels that are set up by marketing research companies for the explicit purpose of conducting online surveys with representative samples.

(Multiple Choice)

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Question 35

Selecting a telephone number from the directory and adding a randomly selected digit,such as a "3" is called:

(Multiple Choice)

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Question 36

Which of the following is true regarding the XL Data Analyst Excel macro software that came with your book?

(Multiple Choice)

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Question 37

Which of the following is NOT considered a probability sampling method?

(Multiple Choice)

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Question 38

Your XL Data Analyst software can generate random numbers for you.

(True/False)

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Question 39

Stratified sampling is a way to select a simple random sample from a directory or list that is much more efficient (uses less effort)than with simple random sampling,because with a physical list,the researcher must first enumerate (assign a unique identifier)each listing in order to select them using a random number.

(True/False)

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Question 40

Showing 21 - 40 of 88

Referral samples are most appropriate when there is a limited sample frame and when respondents can provide the names of others who would qualify for the survey.

A cluster sample is also known as a snowball sample.

The "law of large sample size" refers to:

Which of the following causes sampling error?

In a 90%/10% split between two possible answers to a survey question,p times q becomes:

The ________ is the percent of individuals in the sample who qualify to take the survey.

The ________ is the entire group under study as specified by a research project.

A sample is a subset of the population that should represent that entire group.

When you use your XL Data Analyst to calculate the sample size,you must specify:

________ is when potential respondents are alerted that they may fill out a questionnaire that is hosted at a particular Web site.

In the following sample size formula,what percent level of accuracy is desired?

The confidence interval formula for sample size is the same as the sample size formula for a mean.

The accuracy of a sample is often expressed as:

The skip interval is calculated by dividing the ________ by the sample size.

________ refers to consumer or other respondent panels that are set up by marketing research companies for the explicit purpose of conducting online surveys with representative samples.

Selecting a telephone number from the directory and adding a randomly selected digit,such as a "3" is called:

Which of the following is true regarding the XL Data Analyst Excel macro software that came with your book?

Which of the following is NOT considered a probability sampling method?

Your XL Data Analyst software can generate random numbers for you.

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

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