Question 1

Firms that specialize in collecting data are called:

Accepted Answer

A) data storage firms 
B) lab service firms 
C) market segment data specialists 
D) field service firms 
E) collection agents 
A) data storage firms 
B) lab service firms 
C) market segment data specialists 
D) field service firms 
E) collection agents

Question 2

In your textbook,which industry was used as an example of violating the integrity of research?

Accepted Answer

A) the cereal industry 
B) the athletic shoe industry 
C) the automobile industry 
D) the alcoholic beverage industry 
E) the home furnishings industry 
A) the cereal industry 
B) the athletic shoe industry 
C) the automobile industry 
D) the alcoholic beverage industry 
E) the home furnishings industry

Question 3

An annual publication that lists the top 50 marketing research firms BASED in the U.S.is known as:

Accepted Answer

A) World's Top 50 
B) Research World's 50 
C) The Honomichl Top 50 
D) The J.C. Snead Global Top 50 
E) none; there is no such report available 
A) World's Top 50 
B) Research World's 50 
C) The Honomichl Top 50 
D) The J.C. Snead Global Top 50 
E) none; there is no such report available

Question 4

"Frugging" is considered unethical and illegal.

Accepted Answer

A) True 
 B)False

Question 5

Standardized service firms provide syndicated marketing research services,as opposed to syndicated data,to clients.

Accepted Answer

A) True 
 B)False

Question 6

In discussing the structure of the marketing research industry,your authors define an external supplier firm as one which:

Accepted Answer

A) makes research decisions based primarily upon information supplied by the internal reports system 
B) is an outside firm hired to fulfill a firm's marketing research needs 
C) provides syndicated services but only to members of the syndicate 
D) provides marketing research obtained from records of the Internal Revenue Service 
E) provides marketing services to companies outside the firm's home country 
A) makes research decisions based primarily upon information supplied by the internal reports system 
B) is an outside firm hired to fulfill a firm's marketing research needs 
C) provides syndicated services but only to members of the syndicate 
D) provides marketing research obtained from records of the Internal Revenue Service 
E) provides marketing services to companies outside the firm's home country

Question 7

Collecting information that is made available to multiple subscribers in standardized form would be characteristic of:

Accepted Answer

A) a syndicated data service firm 
B) an internal supplier firm 
C) customized process firms 
D) syndicated services firms 
E) a standardized service firm 
A) a syndicated data service firm 
B) an internal supplier firm 
C) customized process firms 
D) syndicated services firms 
E) a standardized service firm

Question 8

The Honomichl Top 50 reports the top 50 international firms based on revenues.

Accepted Answer

A) True 
 B)False

Question 9

Deontologists analyze a given behavior in terms of its benefits and costs to society.

Accepted Answer

A) True 
 B)False

Question 10

The Greenbook is a directory of marketing research firms.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is true of studies evaluating the marketing research industry?

Accepted Answer

A) They show that the industry gets an "F" and only major reform will save the industry in the future. 
B) The reviews are mixed. 
C) Earlier reviews indicate that the industry has performed reasonably well but there is room for improvement. 
D) both A and B 
E) both B and C 
A) They show that the industry gets an "F" and only major reform will save the industry in the future. 
B) The reviews are mixed. 
C) Earlier reviews indicate that the industry has performed reasonably well but there is room for improvement. 
D) both A and B 
E) both B and C

Question 12

The FTC's "do not call" registry has not been successful at all.

Accepted Answer

A) True 
 B)False

Firms that specialize in collecting data are called:

In your textbook,which industry was used as an example of violating the integrity of research?

An annual publication that lists the top 50 marketing research firms BASED in the U.S.is known as:

"Frugging" is considered unethical and illegal.

Standardized service firms provide syndicated marketing research services,as opposed to syndicated data,to clients.

In discussing the structure of the marketing research industry,your authors define an external supplier firm as one which:

Collecting information that is made available to multiple subscribers in standardized form would be characteristic of:

The Honomichl Top 50 reports the top 50 international firms based on revenues.

Deontologists analyze a given behavior in terms of its benefits and costs to society.

The Greenbook is a directory of marketing research firms.

Which of the following is true of studies evaluating the marketing research industry?

The FTC's "do not call" registry has not been successful at all.

An Introduction to Marketing Research

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters

Exam 2: The Marketing Research Industry

Firms that specialize in collecting data are called:

In your textbook,which industry was used as an example of violating the integrity of research?

An annual publication that lists the top 50 marketing research firms BASED in the U.S.is known as:

"Frugging" is considered unethical and illegal.

Standardized service firms provide syndicated marketing research services,as opposed to syndicated data,to clients.

In discussing the structure of the marketing research industry,your authors define an external supplier firm as one which:

Collecting information that is made available to multiple subscribers in standardized form would be characteristic of:

The Honomichl Top 50 reports the top 50 international firms based on revenues.

Deontologists analyze a given behavior in terms of its benefits and costs to society.

The Greenbook is a directory of marketing research firms.

Which of the following is true of studies evaluating the marketing research industry?

The FTC's "do not call" registry has not been successful at all.

An Introduction to Marketing Research

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Summarizing Your Data

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters