Question 1

Which of the following was NOT listed in the Guidelines for Categorical Data Tables?

Accepted Answer

A) Use a descriptive title for the table. 
B) Do not report the frequencies alone, and not at all if a large sample is used. 
C) Typically include the standard deviation. 
D) Report the percentages, either as whole numbers (e.g., 12%)or with a single decimal place (e.g., 11.9%); include a 100% total. 
E) Place percents in a vertically aligned column located close to the categorical variable's labels (e.g., male, female)for ease of reading. 
A) Use a descriptive title for the table. 
B) Do not report the frequencies alone, and not at all if a large sample is used. 
C) Typically include the standard deviation. 
D) Report the percentages, either as whole numbers (e.g., 12%)or with a single decimal place (e.g., 11.9%); include a 100% total. 
E) Place percents in a vertically aligned column located close to the categorical variable's labels (e.g., male, female)for ease of reading.

Question 2

If our research objective is to determine relationships,we should use the relationship type of data analysis.

Accepted Answer

A) True 
 B)False

Question 3

The average is not a very useful central tendency measure because even when the same scale is used to measure various characteristics,the averages still can't be compared to ascertain similarities or differences.

Accepted Answer

A) True 
 B)False

Question 4

Your question is "How many hours do you work per week?" The answers are recorded as the number of hours.If your research objective is description,you should use which command in XL Data Analyst?

Accepted Answer

A) percents 
B) averages 
C) variances 
D) minimum-maximum 
E) descriptions 
A) percents 
B) averages 
C) variances 
D) minimum-maximum 
E) descriptions

Question 5

American Express executives wish to know if there is a difference between the average dollar balance carried on credit cards between males and females.This is an example of:

Accepted Answer

A) summarizing 
B) generalizing 
C) comparing 
D) relating 
E) transforming 
A) summarizing 
B) generalizing 
C) comparing 
D) relating 
E) transforming

Question 6

The typical response is referred to as the central tendency.

Accepted Answer

A) True 
 B)False

Question 7

Data analysis has four functions.

Accepted Answer

A) True 
 B)False

Question 8

In addition to being an analysis expert,a marketing researcher must be an excellent communicator of the findings of the survey.

Accepted Answer

A) True 
 B)False

Question 9

Percentage distributions quickly communicate variability when they are converted to bar charts.

Accepted Answer

A) True 
 B)False

Question 10

Generalization analysis is describing the data in the sample with the use of percentages or averages.

Accepted Answer

A) True 
 B)False

Question 11

What percent of the area under the normal curve is covered by ±1.96 standard deviations?

Accepted Answer

A) 68 
B) 75 
C) 95 
D) 99 
E) 100 
A) 68 
B) 75 
C) 95 
D) 99 
E) 100

Question 12

Which of the following was NOT listed in the Guidelines for Categorical Data Tables?

Accepted Answer

A) Highlight the modal percent with bold and/or enlarged font to aid the reader. 
B) Absolutely include the average(s). 
C) Typically include the standard deviation. 
D) Report the minimum and maximum unless the data are anchored by a scale such as a 5-point scale of agreement. 
E) When reporting the average(s)of a scale, include a table footnote to describe the scale (e.g., based on a scale where 1 = "poor" and 5 = "excellent"). 
A) Highlight the modal percent with bold and/or enlarged font to aid the reader. 
B) Absolutely include the average(s). 
C) Typically include the standard deviation. 
D) Report the minimum and maximum unless the data are anchored by a scale such as a 5-point scale of agreement. 
E) When reporting the average(s)of a scale, include a table footnote to describe the scale (e.g., based on a scale where 1 = "poor" and 5 = "excellent").

Question 13

The functions of data analysis "match up" with:

Accepted Answer

A) the types of problems 
B) the types of research objectives 
C) the types of type I errors 
D) the types of type II errors 
E) the types of type III errors 
A) the types of problems 
B) the types of research objectives 
C) the types of type I errors 
D) the types of type II errors 
E) the types of type III errors

Question 14

The process of describing a data set by computing a small number of measures that characterize the data in ways that are meaningful to the client is called data analysis.

Accepted Answer

A) True 
 B)False

Question 15

What would you use to summarize a categorical variable?

Accepted Answer

A) categorical summarization analyses 
B) mode and average 
C) mode and frequency or percentage distribution 
D) ANOVA 
E) none of the above; you cannot summarize categorical variables 
A) categorical summarization analyses 
B) mode and average 
C) mode and frequency or percentage distribution 
D) ANOVA 
E) none of the above; you cannot summarize categorical variables

Question 16

Although a table is the most common vehicle for presenting summarizations of data,a well-designed graph can dramatically illustrate findings as well.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is appropriate when the research objective is generalization?

Accepted Answer

A) averages 
B) confidence intervals 
C) cross-tabulation 
D) correlation 
E) ANOVA 
A) averages 
B) confidence intervals 
C) cross-tabulation 
D) correlation 
E) ANOVA

Question 18

You would select Summarize,Percents in XL Data Analyst to summarize categorical variables.

Accepted Answer

A) True 
 B)False

Question 19

Marketing researchers are very comfortable with averages,percentages,standard deviations,and other statistical concepts.However,managers for whom marketing researchers work do not have the same comfort level,and it is entirely possible that a manager may misinterpret a marketing researcher's statements.

Accepted Answer

A) True 
 B)False

Question 20

When constructing a table with metric variables,you should absolutely include the average(s).

Accepted Answer

A) True 
 B)False

Which of the following was NOT listed in the Guidelines for Categorical Data Tables?

If our research objective is to determine relationships,we should use the relationship type of data analysis.

The average is not a very useful central tendency measure because even when the same scale is used to measure various characteristics,the averages still can't be compared to ascertain similarities or differences.

Your question is "How many hours do you work per week?" The answers are recorded as the number of hours.If your research objective is description,you should use which command in XL Data Analyst?

American Express executives wish to know if there is a difference between the average dollar balance carried on credit cards between males and females.This is an example of:

The typical response is referred to as the central tendency.

Data analysis has four functions.

In addition to being an analysis expert,a marketing researcher must be an excellent communicator of the findings of the survey.

Percentage distributions quickly communicate variability when they are converted to bar charts.

Generalization analysis is describing the data in the sample with the use of percentages or averages.

What percent of the area under the normal curve is covered by ±1.96 standard deviations?

Which of the following was NOT listed in the Guidelines for Categorical Data Tables?

The functions of data analysis "match up" with:

The process of describing a data set by computing a small number of measures that characterize the data in ways that are meaningful to the client is called data analysis.

What would you use to summarize a categorical variable?

Although a table is the most common vehicle for presenting summarizations of data,a well-designed graph can dramatically illustrate findings as well.

Which of the following is appropriate when the research objective is generalization?

You would select Summarize,Percents in XL Data Analyst to summarize categorical variables.

When constructing a table with metric variables,you should absolutely include the average(s).

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters

Exam 11: Summarizing Your Data

Which of the following was NOT listed in the Guidelines for Categorical Data Tables?

If our research objective is to determine relationships,we should use the relationship type of data analysis.

The average is not a very useful central tendency measure because even when the same scale is used to measure various characteristics,the averages still can't be compared to ascertain similarities or differences.

Your question is "How many hours do you work per week?" The answers are recorded as the number of hours.If your research objective is description,you should use which command in XL Data Analyst?

American Express executives wish to know if there is a difference between the average dollar balance carried on credit cards between males and females.This is an example of:

The typical response is referred to as the central tendency.

Data analysis has four functions.

In addition to being an analysis expert,a marketing researcher must be an excellent communicator of the findings of the survey.

Percentage distributions quickly communicate variability when they are converted to bar charts.

Generalization analysis is describing the data in the sample with the use of percentages or averages.

What percent of the area under the normal curve is covered by ±1.96 standard deviations?

Which of the following was NOT listed in the Guidelines for Categorical Data Tables?

The functions of data analysis "match up" with:

The process of describing a data set by computing a small number of measures that characterize the data in ways that are meaningful to the client is called data analysis.

What would you use to summarize a categorical variable?

Although a table is the most common vehicle for presenting summarizations of data,a well-designed graph can dramatically illustrate findings as well.

Which of the following is appropriate when the research objective is generalization?

You would select Summarize,Percents in XL Data Analyst to summarize categorical variables.

When constructing a table with metric variables,you should absolutely include the average(s).

An Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process Including the Problem and Research Objectives

Research Design Alternatives and Qualitative Research

Information Types and Sources: Secondary Data and Standardized Information

Data Collection Methods

Measurement Scales

Designing Data Collection Forms

Determining Sample Size and the Sample Plan

Data Issues and Inputting Data Into Xl Data Analyst

Generalizing Your Findings

Determining Relationships

Finding Differences

Preparing and Presenting Your Research Report

Filters