Question 1

________ is the world's leading licensing firm?

Accepted Answer

A) Nickelodeon 
B) The Walt Disney Company 
C) Mattel 
D) Major League Baseball 
A) Nickelodeon 
B) The Walt Disney Company 
C) Mattel 
D) Major League Baseball

Question 2

Which of the following statements most likely supports an ACC decision to enter into a licensing agreement with the Chinese firm?

Accepted Answer

A) Royalties from toys and apparel would be initially minimal. 
B) The Wonder Cat brand's products could be easily counterfeited in other markets except in the Chinese markets. 
C) The Chinese government restricts complete ownership of local operations by foreign firms. 
D) China exclusively opts for high-control strategies such as FDI. 
A) Royalties from toys and apparel would be initially minimal. 
B) The Wonder Cat brand's products could be easily counterfeited in other markets except in the Chinese markets. 
C) The Chinese government restricts complete ownership of local operations by foreign firms. 
D) China exclusively opts for high-control strategies such as FDI.

Question 3

Which of the following challenges is applicable to the franchisee in a franchising agreement?

Accepted Answer

A) The franchisee must make their own arrangements to acquire initial training and know-how. 
B) The franchisor holds much power, including superior bargaining power. 
C) There is no scope to operate an independent business. 
D) There is decreased likelihood of business success. 
A) The franchisee must make their own arrangements to acquire initial training and know-how. 
B) The franchisor holds much power, including superior bargaining power. 
C) There is no scope to operate an independent business. 
D) There is decreased likelihood of business success.

Question 4

Licensing agreements enable energy and defense firms to enter nations that restrict the foreign ownership of businesses related to national security.

Accepted Answer

A) True 
 B)False

Question 5

Describe three challenges faced by professional service firms when they internationalize.

Accepted Answer

Professional service firms encounter thr

Question 6

The government of Azoo might select Contractor B in order to ________.

Accepted Answer

A) prevent the builder from operating in the country for even a short period of time 
B) avoid rental fee, user fee, and tolls during the operational stage of the bridge and subway system 
C) build the projects cost-effectively 
D) increase the number of visitors to Azoo 
A) prevent the builder from operating in the country for even a short period of time 
B) avoid rental fee, user fee, and tolls during the operational stage of the bridge and subway system 
C) build the projects cost-effectively 
D) increase the number of visitors to Azoo

Question 7

Exporting and foreign direct investing are two common types of contractual entry strategies.

Accepted Answer

A) True 
 B)False

Question 8

One of the disadvantages of licensing is that it requires the licensor to make a high capital investment in the foreign market.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is characteristic of master franchise arrangements?

Accepted Answer

A) subfranchises to other independent businesses and thus assumes the role of the local franchisor 
B) franchisee provides completely standardized business activities, replicated across diverse markets 
C) franchise networks where franchisor provides a lump-sum payment to get started in a foreign market 
D) franchise networks that pay fewer royalties to franchisors 
A) subfranchises to other independent businesses and thus assumes the role of the local franchisor 
B) franchisee provides completely standardized business activities, replicated across diverse markets 
C) franchise networks where franchisor provides a lump-sum payment to get started in a foreign market 
D) franchise networks that pay fewer royalties to franchisors

Question 10

________ is an arrangement in which the focal firm or a consortium of firms plans, finances, organizes, manages, and implements all phases of a project abroad and then hands it over to a foreign customer after training local workers.

Accepted Answer

A) Home-replication strategy 
B) Exporting 
C) Turnkey contracting 
D) Equity-based collaborative venture 
A) Home-replication strategy 
B) Exporting 
C) Turnkey contracting 
D) Equity-based collaborative venture

Question 11

Licensing and franchising are complex undertakings and require skillful research, planning, and execution.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is protected under copyright laws?

Accepted Answer

A) the Nike swoosh 
B) the art of Jackson Pollack 
C) McDonald's clown shaped man with puffed out costume legs 
D) Winnie the Pooh image 
A) the Nike swoosh 
B) the art of Jackson Pollack 
C) McDonald's clown shaped man with puffed out costume legs 
D) Winnie the Pooh image

Question 13

In a licensing agreement, ________ is responsible for local sales.

Accepted Answer

A) the licensee 
B) patent owner 
C) the licensor 
D) copyright partner 
A) the licensee 
B) patent owner 
C) the licensor 
D) copyright partner

Question 14

Which of the following statements is true of infringement of intellectual property?

Accepted Answer

A) The most commonly counterfeited goods include heavy machinery and computer manufacturing. 
B) It amounts to piracy and takes the form of production and distribution of counterfeit goods. 
C) It is the ability to control important intellectual property before it reaches competitors. 
D) Counterfeiting and piracy can be particularly troublesome in advanced economies because of subjective ethical standards. 
A) The most commonly counterfeited goods include heavy machinery and computer manufacturing. 
B) It amounts to piracy and takes the form of production and distribution of counterfeit goods. 
C) It is the ability to control important intellectual property before it reaches competitors. 
D) Counterfeiting and piracy can be particularly troublesome in advanced economies because of subjective ethical standards.

Question 15

Which of the following questions would be more important to evaluate before ACC enters a licensing agreement with the Chinese firm?

Accepted Answer

A) What other cartoon characters in the U.S. have been licensed to Chinese firms? 
B) Should the Wonder Cat shirts that were available on the firm's Web site be removed from sale? 
C) Will the Wonder Cat products made by the Chinese firm be available for sale on the ACC Web site? 
D) How much control will ACC be able to maintain over the use of the Wonder Cat brand? 
A) What other cartoon characters in the U.S. have been licensed to Chinese firms? 
B) Should the Wonder Cat shirts that were available on the firm's Web site be removed from sale? 
C) Will the Wonder Cat products made by the Chinese firm be available for sale on the ACC Web site? 
D) How much control will ACC be able to maintain over the use of the Wonder Cat brand?

Question 16

Excluding noncompete clauses in employee contracts helps prevent employees from serving competitors for some years after leaving the firm.

Accepted Answer

A) True 
 B)False

________ is the world's leading licensing firm?

Which of the following statements most likely supports an ACC decision to enter into a licensing agreement with the Chinese firm?

Which of the following challenges is applicable to the franchisee in a franchising agreement?

Licensing agreements enable energy and defense firms to enter nations that restrict the foreign ownership of businesses related to national security.

Describe three challenges faced by professional service firms when they internationalize.

The government of Azoo might select Contractor B in order to ________.

Exporting and foreign direct investing are two common types of contractual entry strategies.

One of the disadvantages of licensing is that it requires the licensor to make a high capital investment in the foreign market.

Which of the following is characteristic of master franchise arrangements?

________ is an arrangement in which the focal firm or a consortium of firms plans, finances, organizes, manages, and implements all phases of a project abroad and then hands it over to a foreign customer after training local workers.

Licensing and franchising are complex undertakings and require skillful research, planning, and execution.

Which of the following is protected under copyright laws?

In a licensing agreement, ________ is responsible for local sales.

Which of the following statements is true of infringement of intellectual property?

Which of the following questions would be more important to evaluate before ACC enters a licensing agreement with the Chinese firm?

Excluding noncompete clauses in employee contracts helps prevent employees from serving competitors for some years after leaving the firm.

Introduction: What Is International Business

Globalization of Markets and the Internationalization of the Firm

The Cultural Environment of International Business

Ethics, Corporate Social Responsibility, Sustainability and Corporate Governance

Theories of International Trade and Investment

Political and Legal Systems in National Environments

Government Intervention and Regional Economic Integration

Understanding Emerging Markets

The International Monetary and Financial Environment

Financial Management and Accounting in the Global Firm

Strategy and Organization in the International Firm

Global Market Opportunity Assessment

Exporting and Global Sourcing

Foreign Direct Investment and Collaborative Ventures

Marketing in the Global Firm

Human Resource Management in the Global Firm

Filters

Exam 15: Licensing, Franchising, and Other Contractual Strategies

________ is the world's leading licensing firm?

Which of the following statements most likely supports an ACC decision to enter into a licensing agreement with the Chinese firm?

Which of the following challenges is applicable to the franchisee in a franchising agreement?

Licensing agreements enable energy and defense firms to enter nations that restrict the foreign ownership of businesses related to national security.

Describe three challenges faced by professional service firms when they internationalize.

The government of Azoo might select Contractor B in order to ________.

Exporting and foreign direct investing are two common types of contractual entry strategies.

One of the disadvantages of licensing is that it requires the licensor to make a high capital investment in the foreign market.

Which of the following is characteristic of master franchise arrangements?

________ is an arrangement in which the focal firm or a consortium of firms plans, finances, organizes, manages, and implements all phases of a project abroad and then hands it over to a foreign customer after training local workers.

Licensing and franchising are complex undertakings and require skillful research, planning, and execution.

Which of the following is protected under copyright laws?

In a licensing agreement, ________ is responsible for local sales.

Which of the following statements is true of infringement of intellectual property?

Which of the following questions would be more important to evaluate before ACC enters a licensing agreement with the Chinese firm?

Excluding noncompete clauses in employee contracts helps prevent employees from serving competitors for some years after leaving the firm.

Introduction: What Is International Business

Globalization of Markets and the Internationalization of the Firm

The Cultural Environment of International Business

Ethics, Corporate Social Responsibility, Sustainability and Corporate Governance

Theories of International Trade and Investment

Political and Legal Systems in National Environments

Government Intervention and Regional Economic Integration

Understanding Emerging Markets

The International Monetary and Financial Environment

Financial Management and Accounting in the Global Firm

Strategy and Organization in the International Firm

Global Market Opportunity Assessment

Exporting and Global Sourcing

Foreign Direct Investment and Collaborative Ventures

Marketing in the Global Firm

Human Resource Management in the Global Firm

Filters