Question 1

Which of the following uses a subscription revenue model for books?

Accepted Answer

A) Spotify 
B) Scribd 
C) Rhapsody 
D) Pandora 
A) Spotify 
B) Scribd 
C) Rhapsody 
D) Pandora

Question 2

The basic value proposition of community providers is:

Accepted Answer

A) they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests. 
B) they offer consumers valuable, convenient, time-saving, and low-cost alternatives to traditional service providers. 
C) they create a digital electronic environment for buyers and sellers to meet, agree on a price, and transact. 
D) they increase customers' productivity by helping them get things done faster and more cheaply. 
A) they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests. 
B) they offer consumers valuable, convenient, time-saving, and low-cost alternatives to traditional service providers. 
C) they create a digital electronic environment for buyers and sellers to meet, agree on a price, and transact. 
D) they increase customers' productivity by helping them get things done faster and more cheaply.

Question 3

Innovative entrepreneurs and their business firms that destroy existing business models are referred to as:

Accepted Answer

A) crowdfunders. 
B) venture capitalists. 
C) disruptors. 
D) angel investors. 
A) crowdfunders. 
B) venture capitalists. 
C) disruptors. 
D) angel investors.

Question 4

Discuss the implications of each of the unique features of e-commerce technology for the overall business environment.

Accepted Answer

The ubiquity of e-commerce creates new m

Question 5

Which element of the business model refers to the presence of substitute products in the market?

Accepted Answer

A) value proposition 
B) competitive environment 
C) competitive advantage 
D) market opportunity 
A) value proposition 
B) competitive environment 
C) competitive advantage 
D) market opportunity

Question 6

Which of the following companies uses a transaction fee revenue model?

Accepted Answer

A) Yahoo 
B) E*Trade 
C) Twitter 
D) Birchbox 
A) Yahoo 
B) E*Trade 
C) Twitter 
D) Birchbox

Question 7

Which of the following statements about Foursquare is not true?

Accepted Answer

A) Foursquare combines a social network business model with location-based technology. 
B) Foursquare has struggled to find profitability. 
C) From 2014 to 2017, Foursquare's revenue doubled on a year-to-year basis. 
D) Foursquare has decided to refocus its effort on developing a subscription-based revenue model. 
A) Foursquare combines a social network business model with location-based technology. 
B) Foursquare has struggled to find profitability. 
C) From 2014 to 2017, Foursquare's revenue doubled on a year-to-year basis. 
D) Foursquare has decided to refocus its effort on developing a subscription-based revenue model.

Question 8

________ technologies are technologies that enable the incremental improvement of products and services.

Accepted Answer

A) Sustaining 
B) Differentiating 
C) Disruptive 
D) Commodity 
A) Sustaining 
B) Differentiating 
C) Disruptive 
D) Commodity

Question 9

Who are the e-commerce enablers and why are they important?

Accepted Answer

E-commerce enablers provide the hardware

Question 10

Which of the following is not a primary activity in a firm value chain?

Accepted Answer

A) outbound logistics 
B) finance/accounting 
C) operations 
D) after-sales service 
A) outbound logistics 
B) finance/accounting 
C) operations 
D) after-sales service

Question 11

Which of the following is an unfair competitive advantage?

Accepted Answer

A) brand name 
B) access to global markets 
C) lower product prices 
D) superior technology 
A) brand name 
B) access to global markets 
C) lower product prices 
D) superior technology

Question 12

Which of the following may offer its customers value chain management software?

Accepted Answer

A) e-distributors 
B) e-procurement companies 
C) exchanges 
D) community providers 
A) e-distributors 
B) e-procurement companies 
C) exchanges 
D) community providers

Question 13

In general, the key to becoming a successful content provider is to:

Accepted Answer

A) own the content being provided. 
B) own the technology by which content is created, presented, and distributed. 
C) provide online content for free. 
D) provide other services as well as online content. 
A) own the content being provided. 
B) own the technology by which content is created, presented, and distributed. 
C) provide online content for free. 
D) provide other services as well as online content.

Question 14

A ________ refers to a competitive strategy in which firms attempt to achieve lower business process costs.

Accepted Answer

A) strategy of cost competition 
B) scope strategy 
C) customer intimacy strategy 
D) focus/market niche strategy 
A) strategy of cost competition 
B) scope strategy 
C) customer intimacy strategy 
D) focus/market niche strategy

Question 15

A firm's ________ describes how a firm will produce a superior return on invested capital.

Accepted Answer

A) value proposition 
B) revenue model 
C) market strategy 
D) competitive advantage 
A) value proposition 
B) revenue model 
C) market strategy 
D) competitive advantage

Question 16

Over the past decade, the number of exchanges has:

Accepted Answer

A) greatly increased. 
B) diminished sharply. 
C) stayed about the same. 
D) increased slowly but steadily. 
A) greatly increased. 
B) diminished sharply. 
C) stayed about the same. 
D) increased slowly but steadily.

Question 17

All of the following are business models employed in the online music industry except:

Accepted Answer

A) subscription. 
B) peer-to-peer streaming. 
C) download-and-own. 
D) cloud streaming. 
A) subscription. 
B) peer-to-peer streaming. 
C) download-and-own. 
D) cloud streaming.

Question 18

Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?

Accepted Answer

A) advertising revenue model 
B) subscription revenue model 
C) freemium strategy 
D) transaction fee revenue model 
A) advertising revenue model 
B) subscription revenue model 
C) freemium strategy 
D) transaction fee revenue model

Question 19

Which of the following is an example of the subscription revenue model?

Accepted Answer

A) eHarmony 
B) eBay 
C) E*Trade 
D) Twitter 
A) eHarmony 
B) eBay 
C) E*Trade 
D) Twitter

Question 20

Which type of investor typically becomes interested in a start-up company after it has begun generating revenue?

Accepted Answer

A) incubators 
B) angel investors 
C) crowdfunders 
D) venture capital investors 
A) incubators 
B) angel investors 
C) crowdfunders 
D) venture capital investors

Which of the following uses a subscription revenue model for books?

The basic value proposition of community providers is:

Innovative entrepreneurs and their business firms that destroy existing business models are referred to as:

Discuss the implications of each of the unique features of e-commerce technology for the overall business environment.

Which element of the business model refers to the presence of substitute products in the market?

Which of the following companies uses a transaction fee revenue model?

Which of the following statements about Foursquare is not true?

________ technologies are technologies that enable the incremental improvement of products and services.

Who are the e-commerce enablers and why are they important?

Which of the following is not a primary activity in a firm value chain?

Which of the following is an unfair competitive advantage?

Which of the following may offer its customers value chain management software?

In general, the key to becoming a successful content provider is to:

A ________ refers to a competitive strategy in which firms attempt to achieve lower business process costs.

A firm's ________ describes how a firm will produce a superior return on invested capital.

Over the past decade, the number of exchanges has:

All of the following are business models employed in the online music industry except:

Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?

Which of the following is an example of the subscription revenue model?

Which type of investor typically becomes interested in a start-up company after it has begun generating revenue?

The Revolution Is Just Beginning

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social Mobile and Local Marketing

Ethical Social and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 2: E-Commerce Business Models and Concepts

Which of the following uses a subscription revenue model for books?

The basic value proposition of community providers is:

Innovative entrepreneurs and their business firms that destroy existing business models are referred to as:

Discuss the implications of each of the unique features of e-commerce technology for the overall business environment.

Which element of the business model refers to the presence of substitute products in the market?

Which of the following companies uses a transaction fee revenue model?

Which of the following statements about Foursquare is not true?

________ technologies are technologies that enable the incremental improvement of products and services.

Who are the e-commerce enablers and why are they important?

Which of the following is not a primary activity in a firm value chain?

Which of the following is an unfair competitive advantage?

Which of the following may offer its customers value chain management software?

In general, the key to becoming a successful content provider is to:

A ________ refers to a competitive strategy in which firms attempt to achieve lower business process costs.

A firm's ________ describes how a firm will produce a superior return on invested capital.

Over the past decade, the number of exchanges has:

All of the following are business models employed in the online music industry except:

Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?

Which of the following is an example of the subscription revenue model?

Which type of investor typically becomes interested in a start-up company after it has begun generating revenue?

The Revolution Is Just Beginning

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social Mobile and Local Marketing

Ethical Social and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters