Question 1

Which of the following statements about e-commerce, in the United States in 2017, is not true?

Accepted Answer

A) Social e-commerce generates more revenue than mobile e-commerce. 
B) Desktop advertising still accounts for almost 70% of all digital advertising spending. 
C) On-demand service firms are fueling the growth of local e-commerce. 
D) Growth rates for retail e-commerce are higher in Europe than in the United States. 
A) Social e-commerce generates more revenue than mobile e-commerce. 
B) Desktop advertising still accounts for almost 70% of all digital advertising spending. 
C) On-demand service firms are fueling the growth of local e-commerce. 
D) Growth rates for retail e-commerce are higher in Europe than in the United States.

Question 2

All of the following were visions of e-commerce expressed during the early years of e-commerce except:

Accepted Answer

A) a nearly perfect information marketspace. 
B) friction-free commerce. 
C) disintermediation. 
D) fast follower advantage. 
A) a nearly perfect information marketspace. 
B) friction-free commerce. 
C) disintermediation. 
D) fast follower advantage.

Question 3

Price transparency refers to the ease with which consumers can find out what merchants pay for products.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is the best definition of transaction cost?

Accepted Answer

A) the expense of changing national or regional prices 
B) the cost of participating in a market 
C) the cost of finding suitable products in the market 
D) the cost merchants pay to bring their goods to market 
A) the expense of changing national or regional prices 
B) the cost of participating in a market 
C) the cost of finding suitable products in the market 
D) the cost merchants pay to bring their goods to market

Question 5

Which of the following is not an element of friction-free commerce?

Accepted Answer

A) Information is equally distributed. 
B) Transaction costs are high. 
C) Prices can be dynamically adjusted to reflect actual demand. 
D) Unfair competitive advantages are eliminated. 
A) Information is equally distributed. 
B) Transaction costs are high. 
C) Prices can be dynamically adjusted to reflect actual demand. 
D) Unfair competitive advantages are eliminated.

Question 6

All of the following are examples of social networks except:

Accepted Answer

A) Instagram. 
B) Twitter. 
C) Y Combinator. 
D) Pinterest. 
A) Instagram. 
B) Twitter. 
C) Y Combinator. 
D) Pinterest.

Question 7

E-commerce technologies provide a unique, many-to-many model of mass communication.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following best describes the early years of e-commerce?

Accepted Answer

A) They were a technological success but a mixed business success. 
B) They were a technological success but a business failure. 
C) They were a technological failure but a business success. 
D) They were a mixed technological and business success. 
A) They were a technological success but a mixed business success. 
B) They were a technological success but a business failure. 
C) They were a technological failure but a business success. 
D) They were a mixed technological and business success.

Question 9

Which of the following is not a unique feature of e-commerce technology?

Accepted Answer

A) interactivity 
B) social technology 
C) information asymmetry 
D) richness 
A) interactivity 
B) social technology 
C) information asymmetry 
D) richness

Question 10

Retail e-commerce in the United States is not expected to continue growing at double-digit growth rates in 2017-2018.

Accepted Answer

A) True 
 B)False

Question 11

How has e-commerce changed the marketing of goods?

Accepted Answer

E-commerce has greatly changed the marke

Question 12

Which of the following refers to the displacement of market middlemen and the creation of a new direct relationship between producers and consumers?

Accepted Answer

A) network effect 
B) disintermediation 
C) friction-free commerce 
D) first mover advantage 
A) network effect 
B) disintermediation 
C) friction-free commerce 
D) first mover advantage

Question 13

In 2017, there were more than ________ Internet hosts.

Accepted Answer

A) 1 million 
B) 10 million 
C) 100 million 
D) 1 billion 
A) 1 million 
B) 10 million 
C) 100 million 
D) 1 billion

Question 14

Which of the following refers to any disparity in relevant market information among parties in a transaction?

Accepted Answer

A) information asymmetry 
B) unfair competitive advantage 
C) imperfect competition 
D) dynamic pricing 
A) information asymmetry 
B) unfair competitive advantage 
C) imperfect competition 
D) dynamic pricing

Question 15

The Internet is a worldwide system of computer networks.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following refers to the complexity and content of a message?

Accepted Answer

A) richness 
B) reach 
C) information density 
D) interactivity 
A) richness 
B) reach 
C) information density 
D) interactivity

Question 17

The emergence of mobile, social, and local e-commerce occurred during the Reinvention period of e-commerce.

Accepted Answer

A) True 
 B)False

Question 18

The Internet has shown similar growth patterns as other electronic technologies of the past.

Accepted Answer

A) True 
 B)False

Question 19

Identify the eight unique features of e-commerce technology and explain how these features set e-commerce apart from more traditional ways of conducting commercial transactions.

Accepted Answer

The eight unique features of e-commerce

Question 20

Which of the following statements is not true?

Accepted Answer

A) Information asymmetries are continually being introduced by merchants and marketers. 
B) Intermediaries have not disappeared. 
C) Overall transaction costs have dropped dramatically. 
D) Brands remain very important in e-commerce. 
A) Information asymmetries are continually being introduced by merchants and marketers. 
B) Intermediaries have not disappeared. 
C) Overall transaction costs have dropped dramatically. 
D) Brands remain very important in e-commerce.

Which of the following statements about e-commerce, in the United States in 2017, is not true?

All of the following were visions of e-commerce expressed during the early years of e-commerce except:

Price transparency refers to the ease with which consumers can find out what merchants pay for products.

Which of the following is the best definition of transaction cost?

Which of the following is not an element of friction-free commerce?

All of the following are examples of social networks except:

E-commerce technologies provide a unique, many-to-many model of mass communication.

Which of the following best describes the early years of e-commerce?

Which of the following is not a unique feature of e-commerce technology?

Retail e-commerce in the United States is not expected to continue growing at double-digit growth rates in 2017-2018.

How has e-commerce changed the marketing of goods?

Which of the following refers to the displacement of market middlemen and the creation of a new direct relationship between producers and consumers?

In 2017, there were more than ________ Internet hosts.

Which of the following refers to any disparity in relevant market information among parties in a transaction?

The Internet is a worldwide system of computer networks.

Which of the following refers to the complexity and content of a message?

The emergence of mobile, social, and local e-commerce occurred during the Reinvention period of e-commerce.

The Internet has shown similar growth patterns as other electronic technologies of the past.

Identify the eight unique features of e-commerce technology and explain how these features set e-commerce apart from more traditional ways of conducting commercial transactions.

Which of the following statements is not true?

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social Mobile and Local Marketing

Ethical Social and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters

Exam 1: The Revolution Is Just Beginning

Which of the following statements about e-commerce, in the United States in 2017, is not true?

All of the following were visions of e-commerce expressed during the early years of e-commerce except:

Price transparency refers to the ease with which consumers can find out what merchants pay for products.

Which of the following is the best definition of transaction cost?

Which of the following is not an element of friction-free commerce?

All of the following are examples of social networks except:

E-commerce technologies provide a unique, many-to-many model of mass communication.

Which of the following best describes the early years of e-commerce?

Which of the following is not a unique feature of e-commerce technology?

Retail e-commerce in the United States is not expected to continue growing at double-digit growth rates in 2017-2018.

How has e-commerce changed the marketing of goods?

Which of the following refers to the displacement of market middlemen and the creation of a new direct relationship between producers and consumers?

In 2017, there were more than ________ Internet hosts.

Which of the following refers to any disparity in relevant market information among parties in a transaction?

The Internet is a worldwide system of computer networks.

Which of the following refers to the complexity and content of a message?

The emergence of mobile, social, and local e-commerce occurred during the Reinvention period of e-commerce.

The Internet has shown similar growth patterns as other electronic technologies of the past.

Identify the eight unique features of e-commerce technology and explain how these features set e-commerce apart from more traditional ways of conducting commercial transactions.

Which of the following statements is not true?

E-Commerce Business Models and Concepts

E-Commerce Infrastructure: the Internet, Web, and Mobile Platform

Building an E-Commerce Presence: Websites, Mobile Sites, and Apps

E-Commerce Security and Payment Systems

E-Commerce Marketing and Advertising Concepts

Social Mobile and Local Marketing

Ethical Social and Political Issues in E-Commerce

Online Retailing and Services

Online Content and Media

Social Networks, Auctions, and Portals

B2b E-Commerce: Supply Chain Management and Collaborative Commerce

Filters