Exam 9: Decision Making

What are noncompensatory rules? When are they used? Briefly describe the three types of noncompensatory rules.

Tomorrow, Janice will be attending a party with a buffet. In anticipation of splurging on delicious food, she is eating very little today. Janice is using a ________ to help her estimate consumption over time and regulate her behavior.

Define a hybrid product and give an example.

What are determinant attributes?

Incidental learning occurs after a very concentrated search for information.

What is a major distinction between customers who purchase a product because they are brand loyal and those who purchase by inertia?

According to ________, utility is defined in terms of gains and losses.

The success of a positioning strategy depends on the marketer's ability to convince the consumer to consider its product within a given category.

Features actually used to differentiate among choices are called ________ attributes.

According to the ________ rule, a product with a low standing on one attribute cannot make up for this position by being better on another attribute.

Define problem recognition. Show how problems can arise. Give a brief example to illustrate the problem recognition process.

A straight rebuy is considered a habitual decision.

Define framing.

Demonstrate how a marketer could use neuromarketing to advance the cause of his product. You may use any example you choose for your demonstration.

Latrell finds that every time he goes to select athletic shoes he always buys the same brand. In fact, he doesn't even remember trying on any of the other competitive brands even though some of these brands have attractive styles and prices. Latrell's purchase decision process has become one of less and less effort. Latrell's decision process in an example of ________.

The "good enough" perspective on decision making is known as ________.

A mental or problem-solving shortcut to make a decision is called a(n) ________.

According to ________, we evaluate the effort we'll need to make a particular choice and then we tailor the amount of cognitive "effort" we expend to make that choice.

Buying decisions that are made with little or no conscious effort are called ________.

Cedric runs out of gas on the way to work. He thinks to himself-"How stupid I am!" Cedric has experienced a form of a problem recognition that is being dominated by a downward movement in his actual state.