Exam 9: Decision Making

Self-regulation refers to a person's efforts to change or maintain his actions over time.

Tanya type scans the newspaper ads every day for new information about current fashion styles and trends, even though she isn't thinking about buying clothes anytime soon. Tanya is engaging in a(n) ________ search.

The first stage in the consumer decision-making process is ________.

The experiential perspective stresses the importance of learning in decision-making.

A consumer's overall reaction to a product after it was purchased is called feature creep.

Differentiate between an evoked set and a consideration set. Provide examples to illustrate the two terms.

A bucket in consumer decision making is ________.

A customer buying an unfamiliar product which carried a fair degree of risk would most likely engage in what type of problem solving?

________ is the process by which the consumer surveys his or her environment for appropriate data to make a reasonable decision.

A positioning strategy relies on the marketer's ability to convince the consumer to consider its product within a given category.

Hirosi ordered the expensive "heart attack special" at the local pub. It came with a one-pound hamburger and a full bucket of fries. Halfway through the meal, Hirosi was not feeling well. Yet according to the sunk-cost fallacy, Hirosi will likely continue until he has finished the "special."

A consumer can recognize problems as either an opportunity or a need. How should promotions differ between those emphasizing opportunities and those emphasizing needs?

Les just bought a megaphone of root beer. As he drinks from the giant cup, he eventually becomes full. One of his friend's comments, "If you don't stop drinking that stuff, you will get sick." Les replies, "Hey, I bought it, and I am not going to waste one drop of it." Les's behavior best illustrates ________.

List and explain the five types of perceived risk.

Decisions are influenced by the way a problem is posed. This is called framing.

Evaluating the effort when we need to make a particular choice is called the ________.

Which of the following best describes intelligent agents?

What is an evoked set?

The first step in the cognitive decision-making process is ________.

If a consumer is following the lexicographic rule in her decision making, than she would select a brand that is the best on the most important attribute.