Exam 6: The Self: Mind, Gender, and Body

The body is adorned or altered in some way in every culture. One of the chief purposes for doing this is to place the individual in the social organization.

Fred Johnson lives, eats, and breathes pro football. His favorite team is the Dallas Cowboys. His home looks like a Dallas Cowboy's museum. Which level of the extended self would most likely apply to Fred's situation?

Western cultures tend to subscribe to an independent understanding of the self, which emphasizes the inherent separateness of each individual.

The body is adorned or altered in some way in every culture. Decorating the self serves a number of purposes. According to the information provided in the text, what are these purposes? Provide an example of each. Which of these purposes do you think is most important to marketers? Explain.

Bart was a mortuary worker who noticed that there seemed to be a social class difference in what people placed on the graves of departed family members. What Bart observed was a class difference in how people manifest the relationship between external objects and the ________ self.

Many of the props and settings consumers use to define their social roles become part of themselves. For example, one of Mary Bennett's last requests was that when she died, she wanted to be buried in her favorite dress. This situation illustrates ________.

Which of the following explains why people decorate or mutilate their bodies?

Historically, tattoos have been associated with people who are considered ________.

________ refers to a consumer's subjective evaluation of his or her physical self.

The preference in a culture for a particular model of beauty (or exemplar) is called a(n) ________.

If products take on masculine or feminine attributes, they are said to be ________.

A woman who was raised on Kate Moss images of women, played with Barbie dolls while growing up, and watched a significant amount of TV was talking with a friend outside a theater playing the 1953 Marilyn Monroe classic Gentleman Prefer Blondes. The woman said, "I didn't know Marilyn Monroe was so big and fat." Her female friend disagreed and said, "Marilyn Monroe is a classic icon of beauty." Discuss this interchange in terms of ideals of beauty.

Describe the self-concept. Next, discuss and describe the dimensions that can be used to describe the attributes of the self-concept.

Pamela Ortiz rarely makes eye contact with others in social settings. Though by many standards she is physically attractive, she perceives that others find her plain and uninteresting. By not making eye contact, she is somewhat creating a self-fulfilling prophecy with respect to males in her social circle. This situation matches occurrences in which of the following "self" situations?

A Unilever-sponsored survey which asked American women how they felt about their appearance reported which of the following?

The symbolic self -completion theory suggests that people who have an incomplete self-definition will tend to complete this identity by buying products that are associated or symbolic of their self-definition.

According to the sociological tradition of ________, relationships with other people play a large part in forming the self.

The growing number of Web sites and blogs devoted to excessive weight loss illustrates the problem of bulimia and group dieting.

Both Eastern and Western cultures see the self as divided into a(n) ________.

A(n) ________ is a particular model, or exemplar, or appearance.