Exam 6: The Self: Mind, Gender, and Body

"Maleness-femaleness" and "masculinity and femininity" -do these terms basically mean the same thing? Discuss and illustrate with sex-typed products.

Men are more likely to use a woman's body shape as a sexual cue. One explanation of this phenomenon is that feminine curves provide evidence of ________.

College student Jeff Barnes sees himself as a rich banker who drives a top of the line BMW. This fantasy is an expression of the ________.

Rudi Gonzalez sees himself as being handsome rather than intellectual. Which of the following self-concept dimensions best applies to Rudi's view of himself?

Self-esteem refers to the positivity of a person's self-concept.

Promotions featuring fantasy appeal have been found to be effective with customers whose real self and ideal self are close and consistent.

________ refers to the positivity of a person's self-concept.

Discuss the terms "symbolic interactionism" and "looking-glass self." Give an example of each term.

Mary Ann reads fashion magazines weekly. Many times she is frustrated because she has been unable to achieve "a look" that she thinks features the "real her." When Mary Ann thinks this way, she is going through a social comparison process.

A consumer wearing a temporary tattoo of a company's brand logo is an example of ________.

________ refers to a consumer's subjective evaluation of his or her physical self.

Studies suggest that men and women who are exposed to beautiful models in advertisements are likely to alter their perceptions of their own body shapes.

If a person's identity is derived in large measure from his or her social group. This is called ________.

Consumers who have ________ are particularly good targets for marketing communications that use fantasy appeals.

________ is the way we assume others expect us to act.

People tend to pattern their behavior on the perceived expectations of others, which is a form of self-fulfilling prophecy.

"Casual Fridays" in American workplaces encourage the expression of a person's ________.

In South Korean shopping malls, teenage girls line up at photo machines that provide high-tech makeovers, including glamor lighting, a hair-blowing breeze, and virtual plastic surgery. If one of these girls sends a photo from this machine to her boyfriend, she is expressing the actual self state.

Explain the concept of "social comparison."

Dove's campaign for Real Beauty features women with imperfect bodies modeling in advertisements for skin and hair care products The nature of the social comparison that occurs when a consumer uses these marketing images as a benchmark is likely different than the social comparison that occurs when a consumer sees advertisements for similar products that use professional models.