Question 1

Explain the threat of consumer terrorism.

Accepted Answer

Consumer terrorism refers to t

Question 2

Which term refers to marketing techniques that are used to encourage positive behaviors such as literacy or discourage negative behaviors like drunk driving?

Accepted Answer

A)  Social media marketing 
B)  Social marketing 
C)  Public service marketing 
D)  Services marketing 
A)  Social media marketing 
B)  Social marketing 
C)  Public service marketing 
D)  Services marketing

Question 3

A strategy that aligns a company brand with a cause to generate business and societal benefits is called ________.

Accepted Answer

A)  ethic marketing 
B)  social marketing 
C)  response marketing 
D)  cause marketing 
A)  ethic marketing 
B)  social marketing 
C)  response marketing 
D)  cause marketing

Question 4

Explain the Declaration of Consumer Rights and why it is still relevant to consumers today.

Accepted Answer

The rights are the right to safety, the

Question 5

Which of the follow issues is related to consumer behavior?

Accepted Answer

A)  Consumerism 
B)  Literacy 
C)  Product disposal 
D)  All of the above are related. 
A)  Consumerism 
B)  Literacy 
C)  Product disposal 
D)  All of the above are related.

Question 6

So called "gripe sites" exist for consumers to publish ________ responses against products or stores with which they are dissatisfied.

Accepted Answer

A)  private 
B)  third-party 
C)  voice 
D)  complaint 
A)  private 
B)  third-party 
C)  voice 
D)  complaint

Question 7

Discuss an implication that relates to the lack of locational privacy consumers have in today's wired and mobile world.

Accepted Answer

Answers will vary. An example

Question 8

The concept of "cradle to cradle" means that we should market consumers from the time they are born until the time they give birth.

Accepted Answer

A) True 
 B)False

Question 9

When Yaz was required to do corrective advertising, what did this mean?

Accepted Answer

A)  They had to discontinue their ad. 
B)  They had to inform consumers that their previous message was wrong or misleading. 
C)  They could no longer advertise. 
D)  None of the above. 
A)  They had to discontinue their ad. 
B)  They had to inform consumers that their previous message was wrong or misleading. 
C)  They could no longer advertise. 
D)  None of the above.

Question 10

Which of the following qualities is a requirement for products to qualify for a listing on Amazon's Vine Web site?

Accepted Answer

A)  Green 
B)  Blue 
C)  Pink 
D)  White 
A)  Green 
B)  Blue 
C)  Pink 
D)  White

Question 11

The ability to find and purchase goods is called ________.

Accepted Answer

A)  market access 
B)  retailing 
C)  market penetration 
D)  social marketing 
A)  market access 
B)  retailing 
C)  market penetration 
D)  social marketing

Question 12

A strategy that involves the development and promotion of environmentally friendly products is called ________.

Accepted Answer

A)  sustained marketing 
B)  environmental marketing 
C)  green marketing 
D)  tree marketing 
A)  sustained marketing 
B)  environmental marketing 
C)  green marketing 
D)  tree marketing

Question 13

Bayer HealthCare Pharmaceuticals established a new campaign for Yaz birth control to ensure consumers understand that Yaz does not treat PMS, a claim which had been made in early Yaz advertisements. Bayer is using ________.

Accepted Answer

A)  cooperative advertisement 
B)  subliminal advertisement 
C)  corrective advertisement 
D)  reminder advertisement 
A)  cooperative advertisement 
B)  subliminal advertisement 
C)  corrective advertisement 
D)  reminder advertisement

Question 14

Which of the following is NOT one of the consumer rights established in President John F. Kennedy's Declaration of Consumer Rights?

Accepted Answer

A)  Right to safety 
B)  Right to be informed 
C)  Right to choice 
D)  Right to desire more 
A)  Right to safety 
B)  Right to be informed 
C)  Right to choice 
D)  Right to desire more

Question 15

The Food and Drug Administration (FD
A) policies advertising claims related to the contents of edible products and pharmaceuticals.

Accepted Answer

A) True 
 B)False

Question 16

Which act makes it illegal for American executives to bribe foreigners to gain business?

Accepted Answer

A)  Lanham Act 
B)  Foreign Corruption Practices Act 
C)  Patriot Act 
D)  Robinson-Patman Act 
A)  Lanham Act 
B)  Foreign Corruption Practices Act 
C)  Patriot Act 
D)  Robinson-Patman Act

Question 17

Greenwashing occurs when companies make False or exaggerated claims on how environmentally friendly their product is.

Accepted Answer

A) True 
 B)False

Question 18

The term "Crackberry" is used to refer to the ________ die-hard users may feel towards the Blackberry.

Accepted Answer

A)  consumer addiction 
B)  material need 
C)  lateral addiction 
D)  sustainable cause 
A)  consumer addiction 
B)  material need 
C)  lateral addiction 
D)  sustainable cause

Question 19

Anna is being called "names" online. This is an example of ________.

Accepted Answer

A)  cyber harassment 
B)  cyberbullying 
C)  cyber name calling 
D)  none of the above 
A)  cyber harassment 
B)  cyberbullying 
C)  cyber name calling 
D)  none of the above

Question 20

Which of the following is the best predictor of whether people will recycle?

Accepted Answer

A)  Education 
B)  Gender 
C)  Perceived effort required 
D)  Income 
A)  Education 
B)  Gender 
C)  Perceived effort required 
D)  Income

Explain the threat of consumer terrorism.

Which term refers to marketing techniques that are used to encourage positive behaviors such as literacy or discourage negative behaviors like drunk driving?

A strategy that aligns a company brand with a cause to generate business and societal benefits is called ________.

Explain the Declaration of Consumer Rights and why it is still relevant to consumers today.

Which of the follow issues is related to consumer behavior?

So called "gripe sites" exist for consumers to publish ________ responses against products or stores with which they are dissatisfied.

Discuss an implication that relates to the lack of locational privacy consumers have in today's wired and mobile world.

The concept of "cradle to cradle" means that we should market consumers from the time they are born until the time they give birth.

When Yaz was required to do corrective advertising, what did this mean?

Which of the following qualities is a requirement for products to qualify for a listing on Amazon's Vine Web site?

The ability to find and purchase goods is called ________.

A strategy that involves the development and promotion of environmentally friendly products is called ________.

Bayer HealthCare Pharmaceuticals established a new campaign for Yaz birth control to ensure consumers understand that Yaz does not treat PMS, a claim which had been made in early Yaz advertisements. Bayer is using ________.

Which of the following is NOT one of the consumer rights established in President John F. Kennedy's Declaration of Consumer Rights?

The Food and Drug Administration (FD A) policies advertising claims related to the contents of edible products and pharmaceuticals.

Which act makes it illegal for American executives to bribe foreigners to gain business?

Greenwashing occurs when companies make False or exaggerated claims on how environmentally friendly their product is.

The term "Crackberry" is used to refer to the ________ die-hard users may feel towards the Blackberry.

Anna is being called "names" online. This is an example of ________.

Which of the following is the best predictor of whether people will recycle?

Buying, Having, and Being: an Introduction to Consumer Behavior

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters

Exam 2: Consumer and Social Well-Being

Explain the threat of consumer terrorism.

Which term refers to marketing techniques that are used to encourage positive behaviors such as literacy or discourage negative behaviors like drunk driving?

A strategy that aligns a company brand with a cause to generate business and societal benefits is called ________.

Explain the Declaration of Consumer Rights and why it is still relevant to consumers today.

Which of the follow issues is related to consumer behavior?

So called "gripe sites" exist for consumers to publish ________ responses against products or stores with which they are dissatisfied.

Discuss an implication that relates to the lack of locational privacy consumers have in today's wired and mobile world.

The concept of "cradle to cradle" means that we should market consumers from the time they are born until the time they give birth.

When Yaz was required to do corrective advertising, what did this mean?

Which of the following qualities is a requirement for products to qualify for a listing on Amazon's Vine Web site?

The ability to find and purchase goods is called ________.

A strategy that involves the development and promotion of environmentally friendly products is called ________.

Bayer HealthCare Pharmaceuticals established a new campaign for Yaz birth control to ensure consumers understand that Yaz does not treat PMS, a claim which had been made in early Yaz advertisements. Bayer is using ________.

Which of the following is NOT one of the consumer rights established in President John F. Kennedy's Declaration of Consumer Rights?

The Food and Drug Administration (FD A) policies advertising claims related to the contents of edible products and pharmaceuticals.

Which act makes it illegal for American executives to bribe foreigners to gain business?

Greenwashing occurs when companies make False or exaggerated claims on how environmentally friendly their product is.

The term "Crackberry" is used to refer to the ________ die-hard users may feel towards the Blackberry.

Anna is being called "names" online. This is an example of ________.

Which of the following is the best predictor of whether people will recycle?

Buying, Having, and Being: an Introduction to Consumer Behavior

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters