Exam 5: Perception

Unlike computers, people do not passively process whatever information happens to be present.

Kinsei engineering focuses on the visual sense.

As people age their sensory detection abilities decline. The Baby Boomers are fast reaching retirement age. How will advertisements in the future likely change sensory stimuli to accommodate this changing demographic?

The icons on the restroom doors in a bar in Wyoming were a doe and a buck. This is an excellent example of hyperreality.

A new Green Giant ad campaign relied on the ________ when it used a redesigned package for Green Giant products that showed the Green Giant in a "sea of green." It was felt that the Green Giant products were now unified under a common design banner.

List the three stages of the perception process and give a brief definition of each.

Jason and Mark were talking in class, but so was everyone else. As they continued to discuss their day's adventures, it suddenly became clear to them that the teacher was staring at them. They didn't realize that the class had been called to order and what was once only one conversation among many was now disruptive. Jason apologized quickly, and the teacher resumed her normal activities. This is a good example of how a consumer's ability to detect a difference between two stimuli is ________.

One of the principles of psychophysics is that changes in the physical environment are not always matched by equal changes perceptually. If Madison Wilson were creating a new drink, what would psychophysics tell her?

Research has indicated that the color ________ creates feelings of arousal and stimulates appetite.

What does the study of semiotics attempt to do?

When a stimulus comes within the range of someone's sensory receptors, ________ occurs.

A common practice among advertisers is to create new relationships between objects and interpretants by inventing new connections between products and benefits. How would a marketer use hyperreality to find a new use for baking soda?

________ occurs when a stimulus is below the level of an individual's awareness.

What does the word gestalt mean, and how does the term describe an important principle of the perceptual process?

Marketers have generally failed in their efforts to introduce scented marketing practices and products to the American marketplace.

The field of ________ examines the correspondence between signs and symbols and their role in the assignment of meaning.

In the process of ________, certain properties of a stimulus evoke a schema.

Which of the following refers to the process by which the way a word sounds influences the listener's assumptions about what the word describes?

Fragrance is processed by the limbic system, the most primitive part of the brain and the place where immediate emotions are experienced.

Perception refers to the immediate response of our sensory receptors to such basic stimuli as light, color, and sound.