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A New Green Giant Ad Campaign Relied on the ________

Question 45

Multiple Choice

A new Green Giant ad campaign relied on the ________ when it used a redesigned package for Green Giant products that showed the Green Giant in a "sea of green." It was felt that the Green Giant products were now unified under a common design banner.


A) principle of similarity
B) figure-ground principle
C) subliminal principle
D) closure principle

Correct Answer:

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