Exam 3: Cultural Influences on Consumer Decision-Making

Products appearing in retail stores are examples of the use of product placement.

The story goes that George Washington (as a small child) cut down his father's cherry tree with a hatchet. When asked who might have committed this act (even though young Washington was afraid of punishment for the act), George replied, "I cannot tell a lie; I cut down the cherry tree." This story has taken on mythical proportions in the United States. Which of the following functions does this myth best match?

Which of the following is an object that is admired strictly for its beauty or because it inspires an emotional reaction?

Carl Thorne has just passed the final test to become a member of a college fraternity. This rite of passage has moved Carl from being an individual to being a member of a bonded group. When Carl receives his fraternity pin in a final ceremony and joins his new brothers, he will have passed through the final stage of a rite of passage. According to the text, what is this stage called?

Sharon is upset with her secretary. Though everyone in the office agreed not to give Christmas presents this year, Sharon's secretary gave her an expensive bottle of perfume. Which of the following best identifies the source of Sharon's feelings?

A set of multiple symbolic behaviors that occur in a fixed sequence and tend to be repeated is called a ________.

A ________ is a custom with a strong moral overtone.

How can a myth be True and False at the same time?

In a culture production system, the communications subsystem ________.

The transition of Turkish tea to a mass-market product illustrates the process of sacralization.

Creolization occurs when foreign influences integrate with local meanings.

Choose a myth and explain the myth in terms of the four interrelated functions myths play in a culture.

All of the following are subsystems in a culture production system EXCEPT ________.

We explicitly decide on ________ norms, such as the rule that a green traffic light means "go" and a red one means "stop."

Promoters attempt to have their products shown prominently in full-length films. This type of promotion is referred to as ________.

________ consumption occurs with objects and events that are considered to be ordinary and everyday.

In the modern holiday rituals of Christmas, the figures of Christ and Santa can be seen as binary opposites; one promotes selflessness while the other promotes materialism.

________ postulated that myths involve binary opposition, in which two opposing ends of some dimension are represented (such as good versus evil).

The indulgence versus restraint dimension of Hofstede's Dimensions of National Culture deals with the extent to which a society allows relatively free gratification of basic and natural human drives related to enjoying life.

A story containing symbolic elements that express the shared emotions and ideals of a culture is called a ________.