Question 1

A cultural system consists of three functional areas. What are they? Give a brief explanation of each.

Accepted Answer

Culture's functional areas include:
a. E

Question 2

Which of the following statements is most likely True about styles?

Accepted Answer

A)  A style typically starts in a large group of people as a safe but unique statement. 
B)  Styles are often a reflection of more fundamental societal trends. 
C)  Influential people play only a minor role in deciding which styles will succeed. 
D)  Styles most often result from a deliberate statement from ordinary consumers that has been met by a rather spontaneous response from designers. 
A)  A style typically starts in a large group of people as a safe but unique statement. 
B)  Styles are often a reflection of more fundamental societal trends. 
C)  Influential people play only a minor role in deciding which styles will succeed. 
D)  Styles most often result from a deliberate statement from ordinary consumers that has been met by a rather spontaneous response from designers.

Question 3

Describe the difference between an enacted norm and a crescive norm. Indicate forms that the crescive norm may take.

Accepted Answer

An enacted norm is explicitly decided on

Question 4

Myths serve four interrelated functions in a culture. All of the following are among those functions EXCEPT the ________ function.

Accepted Answer

A)  cosmological 
B)  sociological 
C)  psychological 
D)  anthropological 
A)  cosmological 
B)  sociological 
C)  psychological 
D)  anthropological

Question 5

Some people have been offended when marketers refer to an event such as the Super Bowl as a sacred event. They believe that business people are being disrespectful. Explain how the concept of sacred in consumer behavior is both the same and different from the concept of sacred in a traditional religious context.

Accepted Answer

In marketing, an event, place, or person

Question 6

Once a culture is established it doesn't change. An apparent change in a culture is simply the emergence of a new culture.

Accepted Answer

A) True 
 B)False

Question 7

Compare and contrast sacred and profane consumption.

Accepted Answer

Sacred consumption involves objects and

Question 8

What term refers to desired end states that can apply to many different cultures?

Accepted Answer

A)  instrumental values 
B)  more 
C)  terminal values 
D)  norms 
A)  instrumental values 
B)  more 
C)  terminal values 
D)  norms

Question 9

Brands that we closely link to our rituals are called ________ brands; once they become imbedded in our rituals we are unlikely to replace them.

Accepted Answer

A)  fighter 
B)  fortress 
C)  transcultural 
D)  sacralized 
A)  fighter 
B)  fortress 
C)  transcultural 
D)  sacralized

Question 10

Crescive norms are ________.

Accepted Answer

A)  strict "must do" rules of behavior in a society 
B)  followed only by the females of a culture 
C)  associated with monetary rewards and punishments 
D)  subtle rules discovered as we interact with others 
A)  strict "must do" rules of behavior in a society 
B)  followed only by the females of a culture 
C)  associated with monetary rewards and punishments 
D)  subtle rules discovered as we interact with others

Question 11

Kyle liked to think he could program anything digital. He created a new video game, and a major industry firm wanted to buy it from him. He was bothered by their insistence that he modify the game by including a popular product's logo on the clothing of his main character. In this example, Kyle is concerned about the practice of ________.

Accepted Answer

A)  cultural jamming 
B)  advergaming 
C)  pretailing 
D)  plinking 
A)  cultural jamming 
B)  advergaming 
C)  pretailing 
D)  plinking

Question 12

Which functional area of culture is most closely related to the idea of a common worldview?

Accepted Answer

A)  ecology 
B)  social structure 
C)  ideology 
D)  socio-psychology 
A)  ecology 
B)  social structure 
C)  ideology 
D)  socio-psychology

Question 13

The Japanese greatly value products that make efficient use of space because of the cramped conditions in urban areas in Japan. This is an example of ________ in Japan's cultural system.

Accepted Answer

A)  social structure 
B)  ecology 
C)  ideology 
D)  dogma 
A)  social structure 
B)  ecology 
C)  ideology 
D)  dogma

Question 14

Gen Akoi greatly values his micro-refrigerator. The refrigerator is so small it will fit almost anywhere. Gen believes that the efficient use of space is one of the characteristics any good product should have. With respect to the functional areas of a cultural system, Gen is focusing on ________ as a variable in selecting his products.

Accepted Answer

A)  ideology 
B)  ecology 
C)  social structure 
D)  socio-psychology 
A)  ideology 
B)  ecology 
C)  social structure 
D)  socio-psychology

Question 15

Which of the following best supports the argument that tourism is a sacred experience?

Accepted Answer

A)  Tourism rarely involves the binary opposition of work and leisure. 
B)  Tourism involves seeking authentic experiences that differ from daily, mundane activities. 
C)  Tourism involves the four most important dimensions of culture. 
D)  Tourism provides opportunities for individuals to better understand their culture's crescive norms through interaction with other cultures. 
A)  Tourism rarely involves the binary opposition of work and leisure. 
B)  Tourism involves seeking authentic experiences that differ from daily, mundane activities. 
C)  Tourism involves the four most important dimensions of culture. 
D)  Tourism provides opportunities for individuals to better understand their culture's crescive norms through interaction with other cultures.

Question 16

A female writer looks at a common myth of the Western culture and writes a novel applying that myth to fictional modern characters. Using the concept of a culture production system (CPS), explain how this writer will market her ideas to her readers.

Accepted Answer

The writer produces the novel. She is pa

Question 17

Passing a driving test to receive a driver's license is an example of a rite of passage.

Accepted Answer

A) True 
 B)False

Question 18

The extent to which the less powerful members of organizations and institutions accept and expect that power is distributed unequally is referred to as power distance.

Accepted Answer

A) True 
 B)False

Question 19

Anna's best friend Aubrey was getting married. Anna spent a lot of time thinking of the perfect gift. She was so excited about the gift that she gave it to Aubrey before the wedding. Aubrey cried and told Anna that she would never in her life have a better friend. Reformulation is the proper term for the new bond between Anna and Aubrey.

Accepted Answer

A) True 
 B)False

Question 20

The worldwide popularity of McDonald's suggests that there is a global consumer culture that unites people around the world by their common devotion to brands.

Accepted Answer

A) True 
 B)False

A cultural system consists of three functional areas. What are they? Give a brief explanation of each.

Which of the following statements is most likely True about styles?

Describe the difference between an enacted norm and a crescive norm. Indicate forms that the crescive norm may take.

Myths serve four interrelated functions in a culture. All of the following are among those functions EXCEPT the ________ function.

Once a culture is established it doesn't change. An apparent change in a culture is simply the emergence of a new culture.

Compare and contrast sacred and profane consumption.

What term refers to desired end states that can apply to many different cultures?

Brands that we closely link to our rituals are called ________ brands; once they become imbedded in our rituals we are unlikely to replace them.

Crescive norms are ________.

Which functional area of culture is most closely related to the idea of a common worldview?

The Japanese greatly value products that make efficient use of space because of the cramped conditions in urban areas in Japan. This is an example of ________ in Japan's cultural system.

Which of the following best supports the argument that tourism is a sacred experience?

A female writer looks at a common myth of the Western culture and writes a novel applying that myth to fictional modern characters. Using the concept of a culture production system (CPS), explain how this writer will market her ideas to her readers.

Passing a driving test to receive a driver's license is an example of a rite of passage.

The extent to which the less powerful members of organizations and institutions accept and expect that power is distributed unequally is referred to as power distance.

The worldwide popularity of McDonald's suggests that there is a global consumer culture that unites people around the world by their common devotion to brands.

Buying, Having, and Being: an Introduction to Consumer Behavior

Decision-Making and Consumer Behavior

Consumer and Social Well Being

Perception

Learning and Memory

The Self

Attitudes and Persuasion

Group and Situational Effects on Consumer Behavior

Consumer Identity I: Sex Roles and Subcultures

Consumer Identity 2: Social Class and Lifestyles

Networked Consumer Behavior: Word-Of-Mouth, Social Media, and Fashion

Filters

Exam 3: Cultural Influences on Consumer Decision-Making

A cultural system consists of three functional areas. What are they? Give a brief explanation of each.

Which of the following statements is most likely True about styles?

Describe the difference between an enacted norm and a crescive norm. Indicate forms that the crescive norm may take.

Myths serve four interrelated functions in a culture. All of the following are among those functions EXCEPT the ________ function.

Once a culture is established it doesn't change. An apparent change in a culture is simply the emergence of a new culture.

Compare and contrast sacred and profane consumption.

What term refers to desired end states that can apply to many different cultures?

Brands that we closely link to our rituals are called ________ brands; once they become imbedded in our rituals we are unlikely to replace them.

Crescive norms are ________.

Which functional area of culture is most closely related to the idea of a common worldview?

The Japanese greatly value products that make efficient use of space because of the cramped conditions in urban areas in Japan. This is an example of ________ in Japan's cultural system.

Which of the following best supports the argument that tourism is a sacred experience?

A female writer looks at a common myth of the Western culture and writes a novel applying that myth to fictional modern characters. Using the concept of a culture production system (CPS), explain how this writer will market her ideas to her readers.

Passing a driving test to receive a driver's license is an example of a rite of passage.

The extent to which the less powerful members of organizations and institutions accept and expect that power is distributed unequally is referred to as power distance.

The worldwide popularity of McDonald's suggests that there is a global consumer culture that unites people around the world by their common devotion to brands.

Buying, Having, and Being: an Introduction to Consumer Behavior

Decision-Making and Consumer Behavior

Consumer and Social Well Being

Perception

Learning and Memory

The Self

Attitudes and Persuasion

Group and Situational Effects on Consumer Behavior

Consumer Identity I: Sex Roles and Subcultures

Consumer Identity 2: Social Class and Lifestyles

Networked Consumer Behavior: Word-Of-Mouth, Social Media, and Fashion

Filters