Exam 12: Networked Consumer Behavior: Word-Of-Mouth, Social Media, and Fashion

Ashley, an upper-income consumer with an eye for fashion, loves getting a steal at the Dollar Store. She is engaging in ________.

How does online social networking magnify word-of-mouth communication?

According to the ________ perspective, under the right circumstances a group of people is smarter than the smartest people within the group.

On Flickr, shared photos represent the ________ which is the basis for the network.

Which term refers to a multiplayer, competitive, goal-oriented activity with defined rules of engagement and online connectivity among a community of players?

A hair cream remover meant to replace the razor was marketed to men but failed miserably. Which determinant of diffusion was most likely to blame?

The trickle-down theory of fashion says that fashion moves from the upper classes to the lower classes.

The opinion leader referred to as a(n) ________ is actively involved in transmitting marketplace information of all types.

What is a social game? Is Angry Birds a social game? Why or why not?

The idea of the wisdom of crowds explains why groups of people often come up with more creative solutions to problems than individuals do.