Question 1

Which term refers to a piece of information triggering a sequence of interactions?

Accepted Answer

A)  information cascade 
B)  media multiplexity 
C)  information networking 
D)  influence impression 
A)  information cascade 
B)  media multiplexity 
C)  information networking 
D)  influence impression

Question 2

Innovations diffuse in the same way that new fashions diffuse in the market.

Accepted Answer

A) True 
 B)False

Question 3

What is a market maven? How does a market maven differ from an opinion leader?

Accepted Answer

A market maven is a person who likes to

Question 4

When product information is transmitted from individual to individual it is best known as ________.

Accepted Answer

A)  word-of-mouth 
B)  C2C 
C)  trickle-across 
D)  viral marketing 
A)  word-of-mouth 
B)  C2C 
C)  trickle-across 
D)  viral marketing

Question 5

Which of the following statements most accurately defines homophily?

Accepted Answer

A)  Homophily is the degree to which a pair of individuals is similar in terms of education, social status, and beliefs. 
B)  Homophily is the degree to which a pair of individuals is similar in terms of monetary wealth and lifestyle. 
C)  Homophily is the degree to which a pair of individuals is similar in terms of ethnicity. 
D)  Homophily is the degree to which a pair of individuals is similar in terms of sexual orientation. 
A)  Homophily is the degree to which a pair of individuals is similar in terms of education, social status, and beliefs. 
B)  Homophily is the degree to which a pair of individuals is similar in terms of monetary wealth and lifestyle. 
C)  Homophily is the degree to which a pair of individuals is similar in terms of ethnicity. 
D)  Homophily is the degree to which a pair of individuals is similar in terms of sexual orientation.

Question 6

Fashion is the process of social diffusion by which some group adopts a new style.

Accepted Answer

A) True 
 B)False

Question 7

A ________ is an idea or product that enters the consciousness of people over time.

Accepted Answer

A)  meme 
B)  belief 
C)  norm 
D)  value 
A)  meme 
B)  belief 
C)  norm 
D)  value

Question 8

On Big Bang Theory, Sheldon Cooper plays a ________ expert with knowledge in topics ranging from flag history to string theory.

Accepted Answer

A)  market mavens 
B)  monomorphic 
C)  polymorphic 
D)  generalized 
A)  market mavens 
B)  monomorphic 
C)  polymorphic 
D)  generalized

Question 9

A surrogate consumer, by definition, makes a purchase on behalf of another consumer.

Accepted Answer

A) True 
 B)False

Question 10

Shift Corporation could not sell its premium running shoes at $59.99, but when they were priced at $159.99, the shoes sold out of the stores almost overnight. Shift had just experienced the snob effect characteristically explained by the sociological model of fashion.

Accepted Answer

A) True 
 B)False

Question 11

Because Stephanie is an innovator with computer products, marketers should assume that she is also an innovator with clothing styles.

Accepted Answer

A) True 
 B)False

Question 12

Opinion leaders are likely to also be opinion seekers.

Accepted Answer

A) True 
 B)False

Question 13

Social shopping is a hybrid of social networking and online retailing.

Accepted Answer

A) True 
 B)False

Question 14

Suppose that it became fashionable to be overweight. How would the four models of fashion (derived from the behavioral science perspective of fashion) explain how the fashion norm would change from being underweight to being overweight?

Accepted Answer

∙ The psychological model explains fashi

Question 15

People who supply online product reviews are called ________.

Accepted Answer

A)  media recipients 
B)  media broadcasters 
C)  brand advocates 
D)  folksonomists 
A)  media recipients 
B)  media broadcasters 
C)  brand advocates 
D)  folksonomists

Question 16

Vicente is conducting research to test the hypothesis that the social contagion effect is weak in adults. His finding that adults who have a close friend who abstains from drinking alcohol are more likely to abstain themselves will support his hypothesis.

Accepted Answer

A) True 
 B)False

Question 17

Social networking is an integral part of what many call ________, which is characterized by interactive platforms that foster the creation of communities.

Accepted Answer

A)  the virtual world 
B)  the mega Web 
C)  the inner Web 
D)  Web 2.0 
A)  the virtual world 
B)  the mega Web 
C)  the inner Web 
D)  Web 2.0

Question 18

A marketing manager who wants to identify opinion leaders for her product category should do which of the following?

Accepted Answer

A)  She should find government officials who use the product. 
B)  She should find socially active persons who are very interested in the product category. 
C)  She should find intellectuals who can write academic papers about the product category. 
D)  She should look for people who rely on reward power to develop interest in a product. 
A)  She should find government officials who use the product. 
B)  She should find socially active persons who are very interested in the product category. 
C)  She should find intellectuals who can write academic papers about the product category. 
D)  She should look for people who rely on reward power to develop interest in a product.

Question 19

The most radical of the innovation change forms is called a discontinuous innovation because it creates major changes in the way we live.

Accepted Answer

A) True 
 B)False

Question 20

Shoppers on Amazon.com can search for products using words like "must read" and "girl power." These categorizations are based on a ________.

Accepted Answer

A)  folksonomy 
B)  taxonomy 
C)  genre 
D)  milieu 
A)  folksonomy 
B)  taxonomy 
C)  genre 
D)  milieu

Which term refers to a piece of information triggering a sequence of interactions?

Innovations diffuse in the same way that new fashions diffuse in the market.

What is a market maven? How does a market maven differ from an opinion leader?

When product information is transmitted from individual to individual it is best known as ________.

Which of the following statements most accurately defines homophily?

Fashion is the process of social diffusion by which some group adopts a new style.

A ________ is an idea or product that enters the consciousness of people over time.

On Big Bang Theory, Sheldon Cooper plays a ________ expert with knowledge in topics ranging from flag history to string theory.

A surrogate consumer, by definition, makes a purchase on behalf of another consumer.

Shift Corporation could not sell its premium running shoes at $59.99, but when they were priced at $159.99, the shoes sold out of the stores almost overnight. Shift had just experienced the snob effect characteristically explained by the sociological model of fashion.

Because Stephanie is an innovator with computer products, marketers should assume that she is also an innovator with clothing styles.

Opinion leaders are likely to also be opinion seekers.

Social shopping is a hybrid of social networking and online retailing.

Suppose that it became fashionable to be overweight. How would the four models of fashion (derived from the behavioral science perspective of fashion) explain how the fashion norm would change from being underweight to being overweight?

People who supply online product reviews are called ________.

Vicente is conducting research to test the hypothesis that the social contagion effect is weak in adults. His finding that adults who have a close friend who abstains from drinking alcohol are more likely to abstain themselves will support his hypothesis.

Social networking is an integral part of what many call ________, which is characterized by interactive platforms that foster the creation of communities.

A marketing manager who wants to identify opinion leaders for her product category should do which of the following?

The most radical of the innovation change forms is called a discontinuous innovation because it creates major changes in the way we live.

Shoppers on Amazon.com can search for products using words like "must read" and "girl power." These categorizations are based on a ________.

Buying, Having, and Being: an Introduction to Consumer Behavior

Decision-Making and Consumer Behavior

Cultural Influences on Consumer Decision-Making

Consumer and Social Well Being

Perception

Learning and Memory

The Self

Attitudes and Persuasion

Group and Situational Effects on Consumer Behavior

Consumer Identity I: Sex Roles and Subcultures

Consumer Identity 2: Social Class and Lifestyles

Filters

Exam 12: Networked Consumer Behavior: Word-Of-Mouth, Social Media, and Fashion

Which term refers to a piece of information triggering a sequence of interactions?

Innovations diffuse in the same way that new fashions diffuse in the market.

What is a market maven? How does a market maven differ from an opinion leader?

When product information is transmitted from individual to individual it is best known as ________.

Which of the following statements most accurately defines homophily?

Fashion is the process of social diffusion by which some group adopts a new style.

A ________ is an idea or product that enters the consciousness of people over time.

On Big Bang Theory, Sheldon Cooper plays a ________ expert with knowledge in topics ranging from flag history to string theory.

A surrogate consumer, by definition, makes a purchase on behalf of another consumer.

Shift Corporation could not sell its premium running shoes at $59.99, but when they were priced at $159.99, the shoes sold out of the stores almost overnight. Shift had just experienced the snob effect characteristically explained by the sociological model of fashion.

Because Stephanie is an innovator with computer products, marketers should assume that she is also an innovator with clothing styles.

Opinion leaders are likely to also be opinion seekers.

Social shopping is a hybrid of social networking and online retailing.

Suppose that it became fashionable to be overweight. How would the four models of fashion (derived from the behavioral science perspective of fashion) explain how the fashion norm would change from being underweight to being overweight?

People who supply online product reviews are called ________.

Vicente is conducting research to test the hypothesis that the social contagion effect is weak in adults. His finding that adults who have a close friend who abstains from drinking alcohol are more likely to abstain themselves will support his hypothesis.

Social networking is an integral part of what many call ________, which is characterized by interactive platforms that foster the creation of communities.

A marketing manager who wants to identify opinion leaders for her product category should do which of the following?

The most radical of the innovation change forms is called a discontinuous innovation because it creates major changes in the way we live.

Shoppers on Amazon.com can search for products using words like "must read" and "girl power." These categorizations are based on a ________.

Buying, Having, and Being: an Introduction to Consumer Behavior

Decision-Making and Consumer Behavior

Cultural Influences on Consumer Decision-Making

Consumer and Social Well Being

Perception

Learning and Memory

The Self

Attitudes and Persuasion

Group and Situational Effects on Consumer Behavior

Consumer Identity I: Sex Roles and Subcultures

Consumer Identity 2: Social Class and Lifestyles

Filters