Question 1

It is better to have data with too coarse a granularity than too fine.

Accepted Answer

A) True 
 B)False

Question 2

________ is the process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it.

Accepted Answer

A)  Intellectual property protection 
B)  Knowledge management 
C)  Business process reengineering 
D)  Repository management 
E)  Industrial information exchange 
A)  Intellectual property protection 
B)  Knowledge management 
C)  Business process reengineering 
D)  Repository management 
E)  Industrial information exchange

Question 3

Capturing customers' clicking behavior is referred to as ________.

Accepted Answer

A)  Clickstream data 
B)  Dimensional data 
C)  Outsourced data 
D)  Metadata 
E)  Attributed data 
A)  Clickstream data 
B)  Dimensional data 
C)  Outsourced data 
D)  Metadata 
E)  Attributed data

Question 4

________ is an employee directory that includes not only the standard name, email, phone, and address but also organizational structure and expertise.

Accepted Answer

A)  A data library 
B)  A data-linked library 
C)  A subscriber directory 
D)  A static directory 
E)  A rich directory 
A)  A data library 
B)  A data-linked library 
C)  A subscriber directory 
D)  A static directory 
E)  A rich directory

Question 5

What is a reporting application? Name five basic reporting operations.

Accepted Answer

A reporting application is a BI applicat

Question 6

Which of the following is a characteristic of decision trees?

Accepted Answer

A)  They are a supervised data mining technique. 
B)  They are used to select variables that are then used by other types of data mining tools. 
C)  Special training is required to understand and implement them. 
D)  Partial data or multiple variables cannot be used while using decision trees. 
E)  They produce correlation values for possible future purchases. 
A)  They are a supervised data mining technique. 
B)  They are used to select variables that are then used by other types of data mining tools. 
C)  Special training is required to understand and implement them. 
D)  Partial data or multiple variables cannot be used while using decision trees. 
E)  They produce correlation values for possible future purchases.

Question 7

Opezim Plastics has been supplying raw materials to JM Toys for five years. JM Toys has an RFM score of 121. With reference to the score, how should the sales team at Opezim respond to JM Toys?

Accepted Answer

A)  The sales team should contact JM Toys immediately. 
B)  The sales team should let go of JM Toys, for the loss will be minimal. 
C)  The sales team should attempt to up-sell more expensive goods to JM Toys. 
D)  The sales team should spend more time with JM Toys. 
E)  The sales team should attempt to sell directly to the CEO. 
A)  The sales team should contact JM Toys immediately. 
B)  The sales team should let go of JM Toys, for the loss will be minimal. 
C)  The sales team should attempt to up-sell more expensive goods to JM Toys. 
D)  The sales team should spend more time with JM Toys. 
E)  The sales team should attempt to sell directly to the CEO.

Question 8

U.S. Steel Corp. is a well-known steel manufacturing company. SAMCROW, one of the customers of U.S. Steel Corp. holds an RFM score of 111. Which of the following characteristics relates SAMCROW with its RFM score?

Accepted Answer

A)  SAMCROW has ordered recently and orders frequently, but it orders the least expensive goods. 
B)  SAMCROW has not ordered anything for a while, but when it did order in the past, it ordered frequently, and its orders were of the highest monetary value. 
C)  SAMCROW has not ordered anything for a while and it did not order frequently, but when it did order, it bought the least expensive items. 
D)  SAMCROW has ordered recently and orders frequently, and it orders the most expensive goods. 
E)  SAMCROW has ordered recently, but orders infrequently, and it orders the most expensive goods. 
A)  SAMCROW has ordered recently and orders frequently, but it orders the least expensive goods. 
B)  SAMCROW has not ordered anything for a while, but when it did order in the past, it ordered frequently, and its orders were of the highest monetary value. 
C)  SAMCROW has not ordered anything for a while and it did not order frequently, but when it did order, it bought the least expensive items. 
D)  SAMCROW has ordered recently and orders frequently, and it orders the most expensive goods. 
E)  SAMCROW has ordered recently, but orders infrequently, and it orders the most expensive goods.

Question 9

Explain the concept of RFM analysis.

Accepted Answer

RFM analysis, a technique readily implem

Question 10

Which of the following is an example of a measure in an OLAP report?

Accepted Answer

A)  customer type 
B)  purchase date 
C)  sales region 
D)  average cost 
E)  customer location 
A)  customer type 
B)  purchase date 
C)  sales region 
D)  average cost 
E)  customer location

Question 11

Data mart is another term used for a data warehouse.

Accepted Answer

A) True 
 B)False

Question 12

________ delivers business intelligence to users without any request from the users.

Accepted Answer

A)  Push publishing 
B)  Pull publishing 
C)  Desktop publishing 
D)  Accessible publishing 
E)  Pulse publishing 
A)  Push publishing 
B)  Pull publishing 
C)  Desktop publishing 
D)  Accessible publishing 
E)  Pulse publishing

Question 13

In market-basket terminology, the ratio of confidence to the base probability of buying an item is called ________.

Accepted Answer

A)  confidence 
B)  support 
C)  granularity 
D)  lift 
E)  loop 
A)  confidence 
B)  support 
C)  granularity 
D)  lift 
E)  loop

Question 14

Describe the functions of data warehouses and the need for them.

Accepted Answer

Operational data is structured for fast

Question 15

BI servers use ________ to determine what results to send to which users and on which schedule.

Accepted Answer

A)  expert systems 
B)  metadata 
C)  RSS feeds 
D)  neural networks 
E)  IP logs 
A)  expert systems 
B)  metadata 
C)  RSS feeds 
D)  neural networks 
E)  IP logs

Question 16

________ includes a query language titled Pig.

Accepted Answer

A)  MapReduce 
B)  Hadoop 
C)  RFM Analysis 
D)  Online analytical processing (OLAP) 
E)  Korn shell 
A)  MapReduce 
B)  Hadoop 
C)  RFM Analysis 
D)  Online analytical processing (OLAP) 
E)  Korn shell

Question 17

Describe the features of a data mart.

Accepted Answer

A data mart is a data collection, smalle

Question 18

________ is defined as information containing patterns, relationships, and trends of various forms of data.

Accepted Answer

A)  Process mining 
B)  Business process management 
C)  Business intelligence 
D)  Spatial intelligence 
E)  Pattern recognition 
A)  Process mining 
B)  Business process management 
C)  Business intelligence 
D)  Spatial intelligence 
E)  Pattern recognition

It is better to have data with too coarse a granularity than too fine.

________ is the process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it.

Capturing customers' clicking behavior is referred to as ________.

________ is an employee directory that includes not only the standard name, email, phone, and address but also organizational structure and expertise.

What is a reporting application? Name five basic reporting operations.

Which of the following is a characteristic of decision trees?

Opezim Plastics has been supplying raw materials to JM Toys for five years. JM Toys has an RFM score of 121. With reference to the score, how should the sales team at Opezim respond to JM Toys?

U.S. Steel Corp. is a well-known steel manufacturing company. SAMCROW, one of the customers of U.S. Steel Corp. holds an RFM score of 111. Which of the following characteristics relates SAMCROW with its RFM score?

Explain the concept of RFM analysis.

Which of the following is an example of a measure in an OLAP report?

Data mart is another term used for a data warehouse.

________ delivers business intelligence to users without any request from the users.

In market-basket terminology, the ratio of confidence to the base probability of buying an item is called ________.

Describe the functions of data warehouses and the need for them.

BI servers use ________ to determine what results to send to which users and on which schedule.

________ includes a query language titled Pig.

Describe the features of a data mart.

________ is defined as information containing patterns, relationships, and trends of various forms of data.

The Importance of Mis

Collaboration Information Systems

Strategy and Information Systems

Hardware, Software, and Mobile Systems

Database Processing

The Cloud

Processes, Organizations, and Information Systems

Social Media Information Systems

Information Systems Security

Information Systems Management

Information Systems Development

Filters

Exam 9: Business Intelligence Systems

It is better to have data with too coarse a granularity than too fine.

________ is the process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it.

Capturing customers' clicking behavior is referred to as ________.

________ is an employee directory that includes not only the standard name, email, phone, and address but also organizational structure and expertise.

What is a reporting application? Name five basic reporting operations.

Which of the following is a characteristic of decision trees?

Opezim Plastics has been supplying raw materials to JM Toys for five years. JM Toys has an RFM score of 121. With reference to the score, how should the sales team at Opezim respond to JM Toys?

U.S. Steel Corp. is a well-known steel manufacturing company. SAMCROW, one of the customers of U.S. Steel Corp. holds an RFM score of 111. Which of the following characteristics relates SAMCROW with its RFM score?

Explain the concept of RFM analysis.

Which of the following is an example of a measure in an OLAP report?

Data mart is another term used for a data warehouse.

________ delivers business intelligence to users without any request from the users.

In market-basket terminology, the ratio of confidence to the base probability of buying an item is called ________.

Describe the functions of data warehouses and the need for them.

BI servers use ________ to determine what results to send to which users and on which schedule.

________ includes a query language titled Pig.

Describe the features of a data mart.

________ is defined as information containing patterns, relationships, and trends of various forms of data.

The Importance of Mis

Collaboration Information Systems

Strategy and Information Systems

Hardware, Software, and Mobile Systems

Database Processing

The Cloud

Processes, Organizations, and Information Systems

Social Media Information Systems

Information Systems Security

Information Systems Management

Information Systems Development

Filters