Exam 14: Public Relations and Experiential Marketing

Venue sponsorship is another form of event sponsorship.

The primary benefit that companies such as BMW and BMO Financial Group gain by sponsoring the arts is

How much did sales increase for Canadian Club rye when Don Draper was seen drinking it on the television show Mad Men?

The International Olympic Committee ambush marketing rules

Nike's coordination of various marketing communications activities for road races in large urban markets is an example of

How are public relations activities evaluated?

Public relations must be sensitive to two different publics. Name and describe these audiences.

Essentially, publicity must be newsworthy; what may seem like news to a company may not be news to the media.

As a means of personalizing a corporation, corporate blogs are written by

Companies that use this strategy believe that products that are featured in shows have more credibility with viewers. What is the strategy?

Event marketing is big business. The sponsorship market in Canada is estimated to be worth

How has social media affected public relations?

Employees, distributors, shareholders and regular customers are all part of an organization's

Before committing financial resources to an event, a company should establish firm objectives in terms of

A press release is the term used for a

What is product placement? Provide an example.

Companies financially support events in return for

Outline some vital tips an organization should take to ensure effective communications with the public during a crisis.

Hyundai faced this type of situation when it had to correct misleading fuel economy figures:

The primary advantage of event marketing is