Question 1

To combat piracy, Netflix uses the strategy of making legal access to content easier and more convenient.

Accepted Answer

A) True 
 B)False

Question 2

Explain the concept of a hybrid marketing system. What might be the advantages of a company implementing this type of marketing system?

Accepted Answer

Hybrid marketing systems use a number of

Question 3

You own an independent store in your neighborhood and like to offer fresh seafood in your meat display case. Which type of wholesaler is likely to best serve you?

Accepted Answer

A)  cash-and-carry wholesaler 
B)  drop shipper 
C)  rack jobber 
D)  selling agent 
E)  commission merchant 
A)  cash-and-carry wholesaler 
B)  drop shipper 
C)  rack jobber 
D)  selling agent 
E)  commission merchant

Question 4

Intermediaries that do business with many different manufacturers and many different customers are most accurately referred to as ________.

Accepted Answer

A)  interdependent intermediaries 
B)  dependent intermediaries 
C)  independent intermediaries 
D)  wholesalers 
E)  retail outlets 
A)  interdependent intermediaries 
B)  dependent intermediaries 
C)  independent intermediaries 
D)  wholesalers 
E)  retail outlets

Question 5

Due to the success of the Internet, few producers sell through intermediaries today.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is most likely exclusively distributed?

Accepted Answer

A)  BMW automobiles 
B)  Diesel blue jeans 
C)  Bazooka bubble gum 
D)  Prairie Farms yogurt 
E)  Coca-Cola beverages 
A)  BMW automobiles 
B)  Diesel blue jeans 
C)  Bazooka bubble gum 
D)  Prairie Farms yogurt 
E)  Coca-Cola beverages

Question 7

How do channel members add value to a distribution channel?

Accepted Answer

Intermediaries reduce the amount of work

Question 8

What are the similarities and differences between manufacturers' agents and selling agents?

Accepted Answer

Manufacturers' agents are independent sa

Question 9

Intensive distribution seeks many outlets in a market, while selective distribution seeks only one outlet in a given market area.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following integrates information from across the company in order to automate order processing?

Accepted Answer

A)  just-in-time inventory techniques (JIT) 
B)  radio frequency identification (RFI
D)  
C)  vertical marketing system (VMS) 
D)  horizontal marketing system 
E)  enterprise resource planning system (ERP) 
A)  just-in-time inventory techniques (JIT) 
B)  radio frequency identification (RFI
D)  
C)  vertical marketing system (VMS) 
D)  horizontal marketing system 
E)  enterprise resource planning system (ERP)

Question 11

A new company called LidRock is prospering because it figured out a novel way to get music, video games, and movies into the hands of consumers: on mini-CDs tucked into the lids of soft drinks. LidRock is focusing on which one of the four Ps?

Accepted Answer

A)  product 
B)  price 
C)  promotion 
D)  place 
E)  profit 
A)  product 
B)  price 
C)  promotion 
D)  place 
E)  profit

Question 12

A firm that brings in outside companies to accomplish supply chain activities is using ________.

Accepted Answer

A)  insourcing 
B)  outsourcing 
C)  level loading 
D)  intensive distribution 
E)  exclusive distribution 
A)  insourcing 
B)  outsourcing 
C)  level loading 
D)  intensive distribution 
E)  exclusive distribution

Question 13

The difference between distribution centers and storage warehouses is that distribution centers are designed to ________.

Accepted Answer

A)  have greater capacity 
B)  store goods for longer periods 
C)  perform other functions, such as breaking bulk 
D)  primarily be owned by the manufacturer 
E)  be automated 
A)  have greater capacity 
B)  store goods for longer periods 
C)  perform other functions, such as breaking bulk 
D)  primarily be owned by the manufacturer 
E)  be automated

Question 14

Which of the following statements about business-to-business channels is true?

Accepted Answer

A)  Direct channels are more common in business-to-business markets than consumer markets. 
B)  Business-to-business channels have few parallels with consumer channels. 
C)  The size of business markets makes indirect channels more efficient. 
D)  Indirect channels are more common in business-to-business markets than consumer markets. 
E)  When an industrial distributor is included in a business-to-business channel, the channel is by definition direct. 
A)  Direct channels are more common in business-to-business markets than consumer markets. 
B)  Business-to-business channels have few parallels with consumer channels. 
C)  The size of business markets makes indirect channels more efficient. 
D)  Indirect channels are more common in business-to-business markets than consumer markets. 
E)  When an industrial distributor is included in a business-to-business channel, the channel is by definition direct.

Question 15

Which of the following is NOT a channel intermediary?

Accepted Answer

A)  the supplier of the raw materials used to make glass windows 
B)  the distributor who sells stained glass windows 
C)  the wholesaler who buys the stained glass window from its creator 
D)  the showroom that displays glass windows for customers to see 
E)  the manufacturers' agent who sells the stained glass windows 
A)  the supplier of the raw materials used to make glass windows 
B)  the distributor who sells stained glass windows 
C)  the wholesaler who buys the stained glass window from its creator 
D)  the showroom that displays glass windows for customers to see 
E)  the manufacturers' agent who sells the stained glass windows

Question 16

Which of the following statements about merchandise brokers is true?

Accepted Answer

A)  Brokers are paid salaries by the manufacturers for whom they work. 
B)  Brokers never take title to the merchandise they sell. 
C)  Brokers work for manufacturer-owned intermediaries. 
D)  Brokers typically represent sellers on an ongoing basis. 
E)  Brokers work in industries with only a few, very large buyers and sellers. 
A)  Brokers are paid salaries by the manufacturers for whom they work. 
B)  Brokers never take title to the merchandise they sell. 
C)  Brokers work for manufacturer-owned intermediaries. 
D)  Brokers typically represent sellers on an ongoing basis. 
E)  Brokers work in industries with only a few, very large buyers and sellers.

Question 17

Which of the following figures is needed to calculate inventory turnover?

Accepted Answer

A)  annual cost of sales 
B)  number of levels in the distribution channel 
C)  slotting allowance fees 
D)  number of product returns 
E)  number of stock-outs 
A)  annual cost of sales 
B)  number of levels in the distribution channel 
C)  slotting allowance fees 
D)  number of product returns 
E)  number of stock-outs

Question 18

Which of the following is the series of firms or individuals that facilitate(s) the movement of a product from the producer to the final customers?

Accepted Answer

A)  the industrial network 
B)  the retailer chain 
C)  the multilevel network 
D)  the channel of distribution 
E)  the conventional marketing system 
A)  the industrial network 
B)  the retailer chain 
C)  the multilevel network 
D)  the channel of distribution 
E)  the conventional marketing system

Question 19

Which of the following is most likely to force a manufacturer to pay a slotting allowance?

Accepted Answer

A)  a selling agent 
B)  a merchandise broker 
C)  a large retail chain 
D)  a small retailer 
E)  a rack jobber 
A)  a selling agent 
B)  a merchandise broker 
C)  a large retail chain 
D)  a small retailer 
E)  a rack jobber

Question 20

Which of the following is the term for the firms and individuals who help move a product to the consumer or the business user?

Accepted Answer

A)  product managers 
B)  channel leaders 
C)  channel intermediaries 
D)  enterprise resource planners 
E)  franchisees 
A)  product managers 
B)  channel leaders 
C)  channel intermediaries 
D)  enterprise resource planners 
E)  franchisees

To combat piracy, Netflix uses the strategy of making legal access to content easier and more convenient.

Explain the concept of a hybrid marketing system. What might be the advantages of a company implementing this type of marketing system?

You own an independent store in your neighborhood and like to offer fresh seafood in your meat display case. Which type of wholesaler is likely to best serve you?

Intermediaries that do business with many different manufacturers and many different customers are most accurately referred to as ________.

Due to the success of the Internet, few producers sell through intermediaries today.

Which of the following is most likely exclusively distributed?

How do channel members add value to a distribution channel?

What are the similarities and differences between manufacturers' agents and selling agents?

Intensive distribution seeks many outlets in a market, while selective distribution seeks only one outlet in a given market area.

Which of the following integrates information from across the company in order to automate order processing?

A new company called LidRock is prospering because it figured out a novel way to get music, video games, and movies into the hands of consumers: on mini-CDs tucked into the lids of soft drinks. LidRock is focusing on which one of the four Ps?

A firm that brings in outside companies to accomplish supply chain activities is using ________.

The difference between distribution centers and storage warehouses is that distribution centers are designed to ________.

Which of the following statements about business-to-business channels is true?

Which of the following is NOT a channel intermediary?

Which of the following statements about merchandise brokers is true?

Which of the following figures is needed to calculate inventory turnover?

Which of the following is the series of firms or individuals that facilitate(s) the movement of a product from the producer to the final customers?

Which of the following is most likely to force a manufacturer to pay a slotting allowance?

Which of the following is the term for the firms and individuals who help move a product to the consumer or the business user?

Welcome to the World of Marketing: Create and Deliver Value

Global, Ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation, Target Marketing, and Positioning

Product I: Innovation and New Product Development

Product Ii: Product Strategy, Branding, and Product Management

Price: What Is the Value Proposition Worth

Deliver the Customer Experience: Goods and Services Via Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion Ii: Social Media, Directdatabase Marketing, Personal Selling, and Public Relations

Filters

Exam 11: Deliver the Goods: Determine the Distribution Strategy

To combat piracy, Netflix uses the strategy of making legal access to content easier and more convenient.

Explain the concept of a hybrid marketing system. What might be the advantages of a company implementing this type of marketing system?

You own an independent store in your neighborhood and like to offer fresh seafood in your meat display case. Which type of wholesaler is likely to best serve you?

Intermediaries that do business with many different manufacturers and many different customers are most accurately referred to as ________.

Due to the success of the Internet, few producers sell through intermediaries today.

Which of the following is most likely exclusively distributed?

How do channel members add value to a distribution channel?

What are the similarities and differences between manufacturers' agents and selling agents?

Intensive distribution seeks many outlets in a market, while selective distribution seeks only one outlet in a given market area.

Which of the following integrates information from across the company in order to automate order processing?

A new company called LidRock is prospering because it figured out a novel way to get music, video games, and movies into the hands of consumers: on mini-CDs tucked into the lids of soft drinks. LidRock is focusing on which one of the four Ps?

A firm that brings in outside companies to accomplish supply chain activities is using ________.

The difference between distribution centers and storage warehouses is that distribution centers are designed to ________.

Which of the following statements about business-to-business channels is true?

Which of the following is NOT a channel intermediary?

Which of the following statements about merchandise brokers is true?

Which of the following figures is needed to calculate inventory turnover?

Which of the following is the series of firms or individuals that facilitate(s) the movement of a product from the producer to the final customers?

Which of the following is most likely to force a manufacturer to pay a slotting allowance?

Which of the following is the term for the firms and individuals who help move a product to the consumer or the business user?

Welcome to the World of Marketing: Create and Deliver Value

Global, Ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation, Target Marketing, and Positioning

Product I: Innovation and New Product Development

Product Ii: Product Strategy, Branding, and Product Management

Price: What Is the Value Proposition Worth

Deliver the Customer Experience: Goods and Services Via Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion Ii: Social Media, Directdatabase Marketing, Personal Selling, and Public Relations

Filters