Question 1

________ are the last in the population to adopt a new product.

Accepted Answer

A)  Laggards 
B)  Late majority adopters 
C)  Innovators 
D)  Impulse buyers 
E)  Beta testers 
A)  Laggards 
B)  Late majority adopters 
C)  Innovators 
D)  Impulse buyers 
E)  Beta testers

Question 2

What are prototypes? During which phase of the new-product-development process would a company develop prototypes?

Accepted Answer

A prototype is a physical vers

Question 3

A web site is full of games, activities, music, and stories that appeal to children of all ages. Before a parent commits to paying the annual membership fee to gain access to the site, she can register for one free month of use. By accepting the free month's usage, potential adopters move into the ________ stage.

Accepted Answer

A)  interest 
B)  awareness 
C)  trial 
D)  confirmation 
E)  evaluation 
A)  interest 
B)  awareness 
C)  trial 
D)  confirmation 
E)  evaluation

Question 4

Which of the following products would most consumers classify as a shopping product?

Accepted Answer

A)  a subscription to the Wall Street Journal 
B)  a winter coat 
C)  a box of adhesive bandages 
D)  a can of soup 
E)  a pack of gum 
A)  a subscription to the Wall Street Journal 
B)  a winter coat 
C)  a box of adhesive bandages 
D)  a can of soup 
E)  a pack of gum

Question 5

We consume ________ in the short term rather than the long term.

Accepted Answer

A)  unsought products 
B)  specialty products 
C)  raw materials 
D)  durable goods 
E)  nondurable goods 
A)  unsought products 
B)  specialty products 
C)  raw materials 
D)  durable goods 
E)  nondurable goods

Question 6

White Wave Inc., the maker of Silk soy milk, gave away free samples of its product to get consumers to try the first refrigerated soy milk sold in America. What stage of the consumers' adoption of a new product was White Wave Inc. trying to influence? Support your answer.

Accepted Answer

White Wave Inc. was attempting

Question 7

What might a firm measure in order to examine its level of innovation?

Accepted Answer

A firm might examine

Question 8

Explain impulse products. Identify two challenges marketers may have regarding impulse products.

Accepted Answer

An impulse product is something people b

Question 9

Which of the following statements about durable goods is true?

Accepted Answer

A)  Durable goods are more likely than perishable goods to involve low-involvement decisions. 
B)  The information search is quicker for durable goods than it is for nondurable goods. 
C)  Consumers purchasing durable goods are likely to use habitual decision making. 
D)  Product evaluation is more likely to take place for nondurable goods than for durable goods. 
E)  Durable goods provide a benefit over a long period of time. 
A)  Durable goods are more likely than perishable goods to involve low-involvement decisions. 
B)  The information search is quicker for durable goods than it is for nondurable goods. 
C)  Consumers purchasing durable goods are likely to use habitual decision making. 
D)  Product evaluation is more likely to take place for nondurable goods than for durable goods. 
E)  Durable goods provide a benefit over a long period of time.

Question 10

Traffic in major metropolitan areas is too often brought to a standstill because accident investigators must painstakingly measure skid marks and other evidence to determine culpability. After a police chief missed an important meeting because of a wreck investigation, he was pleased to find an article about a company that markets a new high-tech crash investigation system that shortens the time required for these investigations by 40 percent. In which stage of the adoption process is the police chief?

Accepted Answer

A)  evaluation 
B)  trial 
C)  interest 
D)  confirmation 
E)  adoption 
A)  evaluation 
B)  trial 
C)  interest 
D)  confirmation 
E)  adoption

Question 11

In terms of B2B products, computers and printers are examples of ________.

Accepted Answer

A)  component parts 
B)  capital equipment 
C)  accessory equipment 
D)  operating supplies 
E)  specialized services 
A)  component parts 
B)  capital equipment 
C)  accessory equipment 
D)  operating supplies 
E)  specialized services

Question 12

Why would a company create a knockoff of a product?

Accepted Answer

A knockoff product is a new product that

Question 13

What are the disadvantages and advantages associated with test marketing?

Accepted Answer

The disadvantages of test marketing are

Question 14

A(n) ________ is made on the spur of the moment without any planning or search effort.

Accepted Answer

A)  high-involvement purchase 
B)  commodity purchase 
C)  impulse purchase 
D)  unsought purchase 
E)  fast-moving purchase 
A)  high-involvement purchase 
B)  commodity purchase 
C)  impulse purchase 
D)  unsought purchase 
E)  fast-moving purchase

Question 15

A(n) ________ is a pronounced modification to an existing product that requires a modest amount of learning or change in behavior to use it.

Accepted Answer

A)  dynamically continuous innovation 
B)  augmented product 
C)  competitive innovation 
D)  continuous innovation 
E)  discontinuous innovation 
A)  dynamically continuous innovation 
B)  augmented product 
C)  competitive innovation 
D)  continuous innovation 
E)  discontinuous innovation

Question 16

A(n) ________ is a new product that copies, with slight modification, the design of an original product.

Accepted Answer

A)  augmented product 
B)  discontinuous innovation 
C)  dynamically continuous innovation 
D)  continuous innovation 
E)  knockoff 
A)  augmented product 
B)  discontinuous innovation 
C)  dynamically continuous innovation 
D)  continuous innovation 
E)  knockoff

Question 17

When marketers estimate a new product's commercial success, they are interested in predicting whether it is technologically feasible to build the new product.

Accepted Answer

A) True 
 B)False

Question 18

A group of business entrepreneurs who worried about their teenage children drinking and driving decided there must be some way to approach this problem proactively. They came up with an idea for a pair of blurry goggles. They believed looking through the goggles would simulate what the world looks like when someone is seriously intoxicated. The first crude pair of blurry goggles developed by the entrepreneurs to show to prospective customers was a(n) ________.

Accepted Answer

A)  prototype 
B)  component part 
C)  market test 
D)  ideation 
E)  patent 
A)  prototype 
B)  component part 
C)  market test 
D)  ideation 
E)  patent

Question 19

Product adoption is the process by which a consumer or business customer begins to buy and use a new good, service, or idea.

Accepted Answer

A) True 
 B)False

Question 20

Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a small geographic area. When General Foods became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. This act illustrates ________.

Accepted Answer

A)  why many companies engage in test marketing 
B)  one of the problems associated with test marketing 
C)  why prototypes are so important 
D)  how idea screening can make a product a commercial success 
E)  the variety of sources for idea generation 
A)  why many companies engage in test marketing 
B)  one of the problems associated with test marketing 
C)  why prototypes are so important 
D)  how idea screening can make a product a commercial success 
E)  the variety of sources for idea generation

________ are the last in the population to adopt a new product.

What are prototypes? During which phase of the new-product-development process would a company develop prototypes?

Which of the following products would most consumers classify as a shopping product?

We consume ________ in the short term rather than the long term.

White Wave Inc., the maker of Silk soy milk, gave away free samples of its product to get consumers to try the first refrigerated soy milk sold in America. What stage of the consumers' adoption of a new product was White Wave Inc. trying to influence? Support your answer.

What might a firm measure in order to examine its level of innovation?

Explain impulse products. Identify two challenges marketers may have regarding impulse products.

Which of the following statements about durable goods is true?

In terms of B2B products, computers and printers are examples of ________.

Why would a company create a knockoff of a product?

What are the disadvantages and advantages associated with test marketing?

A(n) ________ is made on the spur of the moment without any planning or search effort.

A(n) ________ is a pronounced modification to an existing product that requires a modest amount of learning or change in behavior to use it.

A(n) ________ is a new product that copies, with slight modification, the design of an original product.

When marketers estimate a new product's commercial success, they are interested in predicting whether it is technologically feasible to build the new product.

Product adoption is the process by which a consumer or business customer begins to buy and use a new good, service, or idea.

Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a small geographic area. When General Foods became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. This act illustrates ________.

Welcome to the World of Marketing: Create and Deliver Value

Global, Ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation, Target Marketing, and Positioning

Product Ii: Product Strategy, Branding, and Product Management

Price: What Is the Value Proposition Worth

Deliver the Goods: Determine the Distribution Strategy

Deliver the Customer Experience: Goods and Services Via Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion Ii: Social Media, Directdatabase Marketing, Personal Selling, and Public Relations

Filters

Exam 8: Product I: Innovation and New Product Development

________ are the last in the population to adopt a new product.

What are prototypes? During which phase of the new-product-development process would a company develop prototypes?

Which of the following products would most consumers classify as a shopping product?

We consume ________ in the short term rather than the long term.

White Wave Inc., the maker of Silk soy milk, gave away free samples of its product to get consumers to try the first refrigerated soy milk sold in America. What stage of the consumers' adoption of a new product was White Wave Inc. trying to influence? Support your answer.

What might a firm measure in order to examine its level of innovation?

Explain impulse products. Identify two challenges marketers may have regarding impulse products.

Which of the following statements about durable goods is true?

In terms of B2B products, computers and printers are examples of ________.

Why would a company create a knockoff of a product?

What are the disadvantages and advantages associated with test marketing?

A(n) ________ is made on the spur of the moment without any planning or search effort.

A(n) ________ is a pronounced modification to an existing product that requires a modest amount of learning or change in behavior to use it.

A(n) ________ is a new product that copies, with slight modification, the design of an original product.

When marketers estimate a new product's commercial success, they are interested in predicting whether it is technologically feasible to build the new product.

Product adoption is the process by which a consumer or business customer begins to buy and use a new good, service, or idea.

Procter & Gamble introduced its Duncan Hines ready-to-spread frosting in a small geographic area. When General Foods became aware of the product, it rushed to market its own Betty Crocker ready-to-spread frosting, which eclipsed the Duncan Hines product introduction. This act illustrates ________.

Welcome to the World of Marketing: Create and Deliver Value

Global, Ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation, Target Marketing, and Positioning

Product Ii: Product Strategy, Branding, and Product Management

Price: What Is the Value Proposition Worth

Deliver the Goods: Determine the Distribution Strategy

Deliver the Customer Experience: Goods and Services Via Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion Ii: Social Media, Directdatabase Marketing, Personal Selling, and Public Relations

Filters