Exam 12: Oligopoly: Firms in Less Competitive Markets

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According to Porter's Five Competitive Forces Model, which kinds of products are most likely to limit the ability of firms in an industry to raise prices?

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A market comprised of only two firms is called a

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Figure 12.1 Figure 12.1     Assume that Lexus (L)is the first automobile company to produce a luxury class hybrid automobile and is the only such company for the past four years. BMW is now considering producing its own luxury hybrid automobile and Lexus must decide whether or not to lower the price of its luxury hybrid to counter BMW's entry into the luxury hybrid niche. -Refer to Figure 12.1.Should Lexus lower its price in order to deter BMW's entry into the luxury hybrid automobile market? Assume that Lexus (L)is the first automobile company to produce a luxury class hybrid automobile and is the only such company for the past four years. BMW is now considering producing its own luxury hybrid automobile and Lexus must decide whether or not to lower the price of its luxury hybrid to counter BMW's entry into the luxury hybrid niche. -Refer to Figure 12.1.Should Lexus lower its price in order to deter BMW's entry into the luxury hybrid automobile market?

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All of the following are characteristics of game theory except

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In a subgame perfect equilibrium,

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An equilibrium in which each player chooses its best strategy given the strategies chosen by the other players is called a Nash equilibrium.

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One reason why, in the last four decades, the number of new auto makers in the world has been very small compared to the past is that

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There is much evidence to suggest that airlines are more likely to match price cuts than price increases.Which of the following best explains this evidence?

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A member of a cartel earns more profits by producing more than its quota and selling at a price higher than the cartel's price.

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In most business situations where firms compete, often they can escape the prisoner's dilemma and reach the most profitable outcome.Which of the following is a reason for this?

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Each member of OPEC can increase its income by selling more oil than its output quota because

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Collusion

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Figure 12.1 Figure 12.1     Assume that Lexus (L)is the first automobile company to produce a luxury class hybrid automobile and is the only such company for the past four years. BMW is now considering producing its own luxury hybrid automobile and Lexus must decide whether or not to lower the price of its luxury hybrid to counter BMW's entry into the luxury hybrid niche. -Refer to Figure 12.1.If Lexus lowers its price, will this deter BMW from entering the market? Assume that Lexus (L)is the first automobile company to produce a luxury class hybrid automobile and is the only such company for the past four years. BMW is now considering producing its own luxury hybrid automobile and Lexus must decide whether or not to lower the price of its luxury hybrid to counter BMW's entry into the luxury hybrid niche. -Refer to Figure 12.1.If Lexus lowers its price, will this deter BMW from entering the market?

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An oligopolist's demand curve is

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For years economists believed that market structure explained the ability of some firms to earn economic profits.Today, economists and business strategists put greater emphasis on

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Figure 12.5 Figure 12.5    -Refer to Figure 12.5 Use the decision tree to determine whether Microsoft should deter Toshiba from entering the market for electronic book readers (e-readers).Assume that each firm must earn a 20% return on investment to break even.Explain Microsoft's decision process. -Refer to Figure 12.5 Use the decision tree to determine whether Microsoft should deter Toshiba from entering the market for electronic book readers (e-readers).Assume that each firm must earn a 20% return on investment to break even.Explain Microsoft's decision process.

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Assume that two interior design companies, Alistair and Baine, are competing for customers and if they both advertise, they would each earn $30 million in profits.If neither advertises, they each earn $50 million in profits.If one advertises and the other doesn't, the firm that advertises earns $40 million in profit while the other earns $20 million in profit. a.Present the information above in the form of a payoff matrix.Let Baine be the row player and Alistair the column player. b.Does each firm have a dominant strategy and if so what is it? c.What is the Nash equilibrium?

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Suppose we want to use game theory to analyze how an oligopolist selects its optimal price.The cells of the payoff matrix show

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Table 12.2 Table 12.2     Table 12.2 shows the payoff matrix for London Drugs and FutureShop from every combination of pricing strategies for the popular PlayStation 3. At the start of the game, each firm charges a low price and each earns a profit of $7,000. -Refer to Table 12.2.Suppose pricing PlayStations is a repeated game in which London Drugs and FutureShop will be selling the game system in competition over a long period of time.In this case, what is the most likely outcome? Table 12.2 shows the payoff matrix for London Drugs and FutureShop from every combination of pricing strategies for the popular PlayStation 3. At the start of the game, each firm charges a low price and each earns a profit of $7,000. -Refer to Table 12.2.Suppose pricing PlayStations is a repeated game in which London Drugs and FutureShop will be selling the game system in competition over a long period of time.In this case, what is the most likely outcome?

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The bargaining power of suppliers increases if

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