Exam 14: Consumption to Satisfaction

Authenticity means something (including an experience)is real,genuine,and unique,and has a history or tradition.

Prior to the 1930s,diamond engagement rings did not enjoy much significance in the United States.However,persistent promotions by diamond companies such as associating diamond as symbolic of the "forever" element in marriage,diamond engagement rings have now become the norm,so much so that now,it has become a cultural requirement.Which of the following accounts for the cultural significance gained by diamond engagement rings?

Satisfaction as an emotion is extremely strong and creates relatively strong behavioral reactions.

According to the expectancy/disconfirmation theory,when performance perceptions are more positive than what was expected,_____ occurs.

LOUIS VUITTON SCENARIO Carla purchased a Louis Vuitton Fantaisie handbag for $1,430 when she was in New York City last weekend. She had always fancied this brand but had never purchased anything of this brand before. In fact, many of her friends purchased counterfeit Louis Vuitton handbags, wallets, and scarves. But Carla was very particular about using only genuine goods. While the counterfeit products looked just as good as the real brand, they weren't of the same quality as the legitimate branded products. When she visited the store to purchase the bag, she was very skeptical about spending so much money for a handbag, but the sales lady was so kind and explained the benefits of the brand to her and made her feel very welcome in the store. She explained that consumers could only purchase true Louis Vuitton products at Louis Vuitton stores or from its website. She also explained that if she ever encountered a problem with her handbag, she could return it to the store for repair or a replacement. All things considered, Carla's experience at the store and her purchase far exceeded anything she had expected. Her initial feeling of skepticalness on splurging on a handbag gave way to a feeling of satisfaction and pride. This feeling was further strengthened when her friend who bought a counterfeit Louis Vuitton handbag for a few hundred dollars expressed dismay over her own purchase decision after she saw Carla's authentic Louis Vuitton bag with a superior finish. -Refer to Louis Vuitton Scenario.Many of Carla's friends purchased counterfeit Louis Vuitton handbags,wallets,and scarves.However,Carla was very particular about using only genuine goods.This indicates that Carla is most concerned with the _____ of the product.

Expectations about what a consumer thinks will actually occur during an experience are also known as normative expectations.

Which of the following is true of cognitive dissonance?