Question 1

Graphics used in a research report do not need to be interpreted for the reader in the text of the report.

Accepted Answer

A) True 
 B)False

Question 2

The specific objectives of the research report should be presented in the ____.

Accepted Answer

A) appendix 
B) introduction 
C) results 
D) recommendations 
A) appendix 
B) introduction 
C) results 
D) recommendations

Question 3

The most common independent variable for line charts is time.

Accepted Answer

A) True 
 B)False

Question 4

In which type of chart do the slices represent a percentage of the whole?

Accepted Answer

A) bar chart 
B) line chart 
C) column chart 
D) pie chart 
A) bar chart 
B) line chart 
C) column chart 
D) pie chart

Question 5

The letter of authorization is a letter to the researcher that approves the project,details who has responsibility for it,and describes the resources available to support it.

Accepted Answer

A) True 
 B)False

Question 6

Only research reports that are customized for the project that is represented can be formally called "research reports."

Accepted Answer

A) True 
 B)False

Question 7

When a researcher contacts a decision-maker after the decision-maker has had a chance to read the research report to ask if any part of the report needs further clarification,the researcher is engaging in a research follow-up.

Accepted Answer

A) True 
 B)False

Question 8

When a researcher contacts a client after the client has had a chance to review the research report,the research is engaging in a(n)____.

Accepted Answer

A) oral presentation 
B) letter of transmittal 
C) letter of approval 
D) research follow-up 
A) oral presentation 
B) letter of transmittal 
C) letter of approval 
D) research follow-up

Question 9

Which element contains the captions for the rows of a table?

Accepted Answer

A) boxheads 
B) footnotes 
C) source notes 
D) stubheads 
A) boxheads 
B) footnotes 
C) source notes 
D) stubheads

Question 10

Which graphic aid is useful for showing how several variables relate to the primary variable?

Accepted Answer

A) line chart 
B) multiple-bar chart 
C) table 
D) pie chart 
A) line chart 
B) multiple-bar chart 
C) table 
D) pie chart

Question 11

The limitations of the research study should not be discussed in the research report.

Accepted Answer

A) True 
 B)False

Question 12

The main advantage of using charts is that they are not subject to distortion.

Accepted Answer

A) True 
 B)False

Question 13

In the typical bar chart,the ____ variable is plotted on the vertical y-axis while the ____ variable is plotted on the horizontal x-axis.

Accepted Answer

A) independent;dependent 
B) nominal;interval 
C) dependent;independent 
D) ratio;ordinal 
A) independent;dependent 
B) nominal;interval 
C) dependent;independent 
D) ratio;ordinal

Question 14

One way to communicate a research report to the managers of an organization is through the organization's Intranet.

Accepted Answer

A) True 
 B)False

Question 15

Which aspect of the research methodology section of the research report should include an explanation of whether the research was exploratory,descriptive,or causal?

Accepted Answer

A) sample design 
B) research design 
C) analysis 
D) data collection 
A) sample design 
B) research design 
C) analysis 
D) data collection

Question 16

List the seven major elements of a formal research report.

Accepted Answer

A research report includes:
(1

Question 17

All of the following are elements of a research report EXCEPT for the ____.

Accepted Answer

A) title page 
B) executive summary 
C) body 
D) feedback notes 
A) title page 
B) executive summary 
C) body 
D) feedback notes

Question 18

A written statement of a research study and its results is known as a(n)____.

Accepted Answer

A) communicator 
B) medium 
C) field of experience 
D) research report 
A) communicator 
B) medium 
C) field of experience 
D) research report

Question 19

The typical maximum of slices in a pie chart is ____________________ slices.

Accepted Answer

The answer of The typical maximum of slices in a...

Question 20

In which section of the research report should extremely comprehensive or detailed charts be placed?

Accepted Answer

A) introduction 
B) body 
C) executive summary 
D) appendix 
A) introduction 
B) body 
C) executive summary 
D) appendix

Exam 16: Communicating Research Results

Graphics used in a research report do not need to be interpreted for the reader in the text of the report.

The specific objectives of the research report should be presented in the ____.

The most common independent variable for line charts is time.

In which type of chart do the slices represent a percentage of the whole?

The letter of authorization is a letter to the researcher that approves the project,details who has responsibility for it,and describes the resources available to support it.

Only research reports that are customized for the project that is represented can be formally called "research reports."

When a researcher contacts a decision-maker after the decision-maker has had a chance to read the research report to ask if any part of the report needs further clarification,the researcher is engaging in a research follow-up.

When a researcher contacts a client after the client has had a chance to review the research report,the research is engaging in a(n)____.

Which element contains the captions for the rows of a table?

Which graphic aid is useful for showing how several variables relate to the primary variable?

The limitations of the research study should not be discussed in the research report.

The main advantage of using charts is that they are not subject to distortion.

In the typical bar chart,the ____ variable is plotted on the vertical y-axis while the ____ variable is plotted on the horizontal x-axis.

One way to communicate a research report to the managers of an organization is through the organization's Intranet.

Which aspect of the research methodology section of the research report should include an explanation of whether the research was exploratory,descriptive,or causal?

List the seven major elements of a formal research report.

All of the following are elements of a research report EXCEPT for the ____.

A written statement of a research study and its results is known as a(n)____.

The typical maximum of slices in a pie chart is ____________________ slices.

In which section of the research report should extremely comprehensive or detailed charts be placed?

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Information Systems and Knowledge Management

The Marketing Research Process

The Human Side of Marketing Research: Organizational and Ethical Issues

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Secondary Data Research in a Digital Age

Survey Research

Observation

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Measurement and Attitude Scaling

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Sampling Designs and Sampling Procedures

Big Data Basics: Describing Samples and Populations

Basic Data Analysis

Testing for Differences Between Groups and for Predictive Relationships

Beyond the Basics in Basic Data Analysis

Advanced Topics in Linear Analytics

Testing Hypotheses With Glm Procedures

Introducing Multivariate Data Analysis

Multivariate Data Analysis: Analytics With Interdependence Techniques

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Filters

In the typical bar chart,the variable is plotted on the vertical y-axis while the variable is plotted on the horizontal x-axis.