Exam 8: Observation

The most refined measure of Web site traffic is click-through rate (CTR).

Some might see contrived observation as unethical based on the notion of entrapment.

Observing traffic patterns at a busy intersection with cameras is an example of what type of observation?

Observation that involves watching and recording what naturally occurs,without creating an artificial situation,is called ____________________ observation.

Direct observation is a straightforward attempt to observe and record what naturally occurs.

A study of the recording of a Monday Night Football Game in the National Football League in which the observer counts the number of shots of cheerleaders on the sidelines is an example of camera surveillance.

All of the following are examples of nonverbal behavior EXCEPT ____.

Having observers record the brand names of items found in the kitchen pantries of consumer panel members involves the observation of ____.

Pupilometers measure unconscious eye movement and are useful for determining which components of an ad (or other stimuli)were seen and which were overlooked.

When the presence of an observer is known to the subject,the observation is said to be ____________________.

All of the following are errors associated with direct observation EXCEPT ____.

A researcher gave Juanita a bar-coded card that she gives to the checkout clerk at the grocery store.The code number is linked to purchase information recorded by the scanner.Juanita is participating in a(n)____.

When the Chicago Museum of Science and Industry measures the popularity of its children's exhibits by the frequency of tile replacement in front of exhibits,it is using what type of observation?

A relatively new physiological measurement technique that gauges emotional reactions as reflected in physiological changes in a person's voice is ____________________ analysis.

In a phenomenological approach,the researcher does not interact with those he or she is observing.

Measuring the distance visitors stand from a painting in a Van Gogh exhibit at the St.Louis Art Museum is an example of what type of observation?

When Walgreen's uses cables across the road as "traffic counters" to determine the density of traffic near a possible retail store location,what type of observation is being used?

In observation studies,it is normally not necessary to ask a person who is being observed to state his or her gender,since that characteristic can be observed.

Response latency is the amount of time it takes to make a choice between two alternatives.

When the investigator intervenes to create an artificial environment to test a hypothesis,the investigator is engaging in artificial observation.