Exam 5: Qualitative Research Tools

Consumers in a focus group session are presented with a written description of a possible new product and are asked what they would be willing to pay for such a product.These consumers are participating in a(n)____.

The manual that outlines the topics to be discussed in a focus group session is called a(n)____________________.

Anthropology represents a philosophical approach to studying human experiences based on the idea that human experience itself is inherently subjective.

Focus groups are relatively fast and easy to execute.

Betsy and six other women are participating in a research study that is an unstructured,free-flowing interview.The researcher asked the group their feelings about hair care products in general and asked them to discuss these freely.Betsy is participating is ____.

A focus group session that is conducted over the Internet is called a(n)____________________ focus group session.

List the elements of a focus group discussion guide.

A version of the TAT that uses a cartoon drawing in which the respondent suggests a dialog in which the characters might engage is called ____.

An indirect method of questioning in which a research participant ascribes his or her feelings and beliefs to a third party is called a(n)____.

Observation plays a key role in ethnography.

Ethnography is a qualitative research orientation originating in ____.

One advantage of focus group interviews is that they ____.

The written set of guidelines that describes an outline of topics to be covered by a focus group moderator is called a(n)____.

Hank,a researcher,is discussing football fan behavior with a respondent.His approach is almost completely unstructured,and he enters into a discussion with few expectations.Hank's primary goal is for a respondent to tell him about his or her experience as a football fan,after which he will try to derive meaning from the dialog.Which qualitative research technique is Hank using?

The procedure in which one focus group participant stimulates thought among the others is called ____________________.