Exam 2: Information Systems and Knowledge Management

Name and describe the four characteristics that help determine how valuable data may be to marketing researchers and managers.

Explain how data,information,and intelligence represent value to a firm.

Market dynamism represents the rate of change in environmental and competitive factors.

An organization's mailing list of current customers is an example of a ____.

The goal of a CRM system is to describe customer relationships so that managers can access information themselves.

Environmental scanning entails all information gathering designed to detect changes in the external operating environment of the firm.

Who provides data access directly to the end consumer for a fee?

Harold is conducting marketing research to determine what consumer segment his company should serve with its services.Which function is this marketing research serving?

Most companies use a private data network that uses Internet standards and technology,but only allows those individuals whom the organization deems as appropriate participants to access data.This is an example of a(n)____.

In information technology,____________________ is data formatted (structured)to support decision-making or define the relationship between two facts.

A(n)____________________ occurs when one company's computer system is integrated with another company's computer system.

A decision support system that gathers information about customers such as sales history and customer preferences is known as a(n)____________________ system.

Scanner data refers to the accumulated records resulting from point of sale data recordings.

Information that is provided when a marketing manager needs it to make an important decision is said to be ____________________.

Structured data openly shared between companies is called ____.

Parties that furnish information on the World Wide Web are called ____________________.

A search-engine optimizer mines data from in-store point-of-sale data recordings.

A small microchip used to communicate with data systems is called a(n)____.

A computerized directory that allows users to search the World Wide Web for information based on a keyword search is called a(n)____________________.

Data and information can be delivered to consumers or other end users via either primary technology or secondary technology.