Exam 14: Promotion Essentials: Legacy Approaches

________ is one of the three distinct advantages of personal selling.

________ is one of the four factors used when deciding whether to use independent sales people.

Which of the following questions are addressed by an effective sales presentation?

The delivery of information relevant to meet the customer's needs is called a ________.

"Buy 1, get 1 half price" is an example of the sales promotion approach of ________.

Public relations is a systematic approach to influencing attitudes, opinions, and behaviors of customers and others.

From an AIDA model perspective, ________ advertising seeks to gain awareness and initial interest and is used mostly in the early growth stages of a product.

When targeted to members of a channel on which a firm relies to sell a product, ________ is an important element of a push strategy.

Choose four of the consumer sales promotion options and provide a description and an example of each.

Which advertising media offers the advantage of interactive capabilities?

________ takes advantage of a salesperson's technical knowledge.

When two or more brands are reviewed against each other on certain attributes, it is considered ________ advertising.

Carlo receives a paycheck every other Friday for the same amount. Carlos receives ________.

________ advertising is common during the maturity stage of the product life cycle, but you should avoid this if your brand is the leader.

Bart was awarded sales person of the year and was given a cruise for two by his company. This is an example of a(n) ________ reward.

Pioneering advertising tends to be used during the introductory and early growth stages of the product life cycle.

Bonus payments, prizes, trips, and other incentives to induce a salesperson to push one product over another are forms of consumer sales promotion.

McDonald's famous Monopoly game-the more you eat, the more you play (and vice versa!)-is an example of using ________ as a sales promotion approach.

________ are a form of sales promotion to channel members.

Which of the following best reflects a technology-oriented communication selling activity?