Exam 5: CRM, Big Data, and Marketing Analytics

________ include a set of methods facilitated by technology that utilize individual-level and market-level data to identify and communicate meaningful patterns within the data for the purpose of improving marketing-related decisions.

ROBI stands for return on ________ investment.

Fred has a sales meeting coming up and he needs to know sales figures by product and by region as quickly as possible so he can direct his managers on their presentations. Fred needs the ________ characteristic of Big Data.

If a low-risk marketing program has a return on marketing investment (ROMI) of 4.0, this means that any marketing program must generate at a minimum $4.00 in revenue for every ________ in marketing expenditure.

The ________ phase of the customer relationship management process is where organizational learning occurs based on customer response to the implemented strategies and programs.

The CFO of BakersMark wasn't sure about using Big Data, and he couldn't justify the expense for collecting and storing it. In this case, he was concerned about the ________ of Big Data.

Into the Abyss is an outdoor clothing company that is just starting to conduct analyses on new data. Which approach would be the appropriate first step before employing more complex analyses?

A dashboard creates transparency in marketing's goals, operations, and performance. This in turn ________.

Which of the six key sources of Big Data is being used when a company collects Big Data on customers in order to sell it to other organizations?

Big Data can be leveraged to optimize the marketing mix.

Redefining the selling role within the firm to focus on customer business consultation and solutions is one way that CRM ________.