Exam 1: Marketing in Today's Business Milieu

Claire and her mother are both in marketing positions. Claire's job is satisfying to her primarily because it gives her a flexible schedule and pays well so she can take vacations with her friends. Her mother chose a job that provides health benefits and structured work with regular hours. This demonstrates shifts in ________ that can influence work life versus family life.

A medieval knight could not go to the armor maker and pick out a size 44 long suit of armor to protect him in battle. Nor could a person living in the middle ages go to the cobbler and get a pair of shoes in a few minutes. This period before the advent of marketing is known as the ________.

The Clean-O company makes a cleanser for the hospital and nursing home market that is guaranteed to kill 99 percent of Staphylococcus germs, a major concern for medical facilities. Unlike other companies, Clean-O is not interested in pursuing the consumer market. In this case, Clean-O has adopted a ________ orientation.

A commonly held misconception about marketing is that it is all about advertising and selling.

Fred Wiersema's book The New Market Leaders states that marketers will continue to have more power than customers in both B2B and B2C markets.

Satern Brothers provides accounting services to small businesses. Before and after tax season, the partners meet with each client company. They send a monthly newsletter to update clients with tax changes. The firm's business practices mainly focus on keeping profitable current customers rather than gaining new customers. Satern Brothers has adopted a ________ orientation approach.

In the context of change drivers impacting the future of marketing, the way a firm looks at strategy and tactics is reflected in the ________.

Hannah's alterations business works around the needs of the customer by providing hours of operation that vary throughout the week, including some evening and weekend hours. It could be said that Hannah's business is ________.

Companies that promote sustainability practices like Starbucks, which has a stringent recycling program, or General Electric, which makes environmentally sensitive products, are practicing ________ marketing.

________ is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Firms that are stuck in a production orientation mentality likely will have great difficulty competing successfully for customers.

The core marketing concept characteristics of an organization-wide customer orientation and long-run profits are ________ in nature.

For successful Marketing (Big M), all internal organizational practices should be aligned around ________.

Which of the following action elements is NOT desired for successful Marketing (Big M)?

In order for Marketing (Big M) to succeed, it must be championed by ________.

Making a change in any one of the marketing mix elements will ________.

Peter Drucker, the father of modern management, stated that the only purpose of an organization is to ________.

Henry Ford is well known to business students for creating the assembly line that enabled mass production of the Model T. This is an example of the ________ orientation.

Direct-to-consumer marketing by pharmaceutical companies and the vast amount of health information available to patients on websites has consumers ready to self-diagnose and self-prescribe.

Marketing often doesn't get the "respect" it deserves as a professional field of study, primarily because