Question 1

Which of the following are not among the guidelines for determining question sequence?

Accepted Answer

A)  Arrange questions in logical order. 
B)  Ask general questions last. 
C)  Place uninteresting and difficult questions early in sequence to make the rest of the questionnaire seem easier. 
D)  Use a simple and interesting opening question. 
E)  both b and c 
A)  Arrange questions in logical order. 
B)  Ask general questions last. 
C)  Place uninteresting and difficult questions early in sequence to make the rest of the questionnaire seem easier. 
D)  Use a simple and interesting opening question. 
E)  both b and c

Question 2

From a detailed listing of _______________,the researcher can begin to design the questionnaire

Accepted Answer

A)  the population and respondent group 
B)  measurement scales and communication media 
C)  information needs and a clear definition of the respondent group 
D)  research objectives and sampling plan 
A)  the population and respondent group 
B)  measurement scales and communication media 
C)  information needs and a clear definition of the respondent group 
D)  research objectives and sampling plan

Question 3

What are the steps for coding of responses to open-ended questions?

Accepted Answer

Step 1.Two reviewers independently read

Question 4

The question "Are you in favor of curtailing the amount of sugar allowed in children's cereals?" violates which of the following guidelines for question wording?

Accepted Answer

A)  use simple language 
B)  avoid implicit assumptions 
C)  avoid estimates 
D)  avoid biasing questions 
E)  avoid double-barreled questions 
A)  use simple language 
B)  avoid implicit assumptions 
C)  avoid estimates 
D)  avoid biasing questions 
E)  avoid double-barreled questions

Question 5

When deciding question wording,words like "usually," "regularly," "kind," "normally," and "frequently" are considered ambiguous and should be avoided.

Accepted Answer

A) True 
 B)False

Question 6

In a telephone survey,recency bias occurs if respondents tend to ignore alternative responses heard after the first few are given.

Accepted Answer

A) True 
 B)False

Question 7

In a telephone interview,if respondents tend to choose among answers they heard last from a list of alternative responses,then _______________ is present.

Accepted Answer

A)  modal answer bias 
B)  recency bias 
C)  primacy bias 
D)  interviewer bias 
A)  modal answer bias 
B)  recency bias 
C)  primacy bias 
D)  interviewer bias

Question 8

Open-ended questions are most appropriate for exploratory research purposes.

Accepted Answer

A) True 
 B)False

Question 9

A(n)_______________ question is one that gives the respondent a cue as to what the answer should be.

Accepted Answer

A)  ambiguous 
B)  biasing 
C)  counter-biasing 
D)  leading 
E)  double-barreled 
A)  ambiguous 
B)  biasing 
C)  counter-biasing 
D)  leading 
E)  double-barreled

Question 10

What factors affect a respondent's ability to remember a particular event?

Accepted Answer

A)  recency of the event 
B)  importance of the event 
C)  repetition of the event 
D)  all of the above 
E)  both a and c 
A)  recency of the event 
B)  importance of the event 
C)  repetition of the event 
D)  all of the above 
E)  both a and c

Question 11

Relative to open-ended questions,multiple-choice questions

Accepted Answer

A)  increase interviewer bias 
B)  are more difficult to administer 
C)  reduce the time and cost associated with data processing 
D)  all of the above 
E)  both a and c 
A)  increase interviewer bias 
B)  are more difficult to administer 
C)  reduce the time and cost associated with data processing 
D)  all of the above 
E)  both a and c

Question 12

Leading questions are often needed to accurately assess respondents' feelings.

Accepted Answer

A) True 
 B)False

Question 13

Describe the randomized response technique-why it is used,how it is applied,and an example of its use.

Accepted Answer

With the randomized response technique,t

Question 14

When designing multiple-response questions,response alternatives should be _______________,which means the set of responses should include all of the possible alternatives.

Accepted Answer

A)  collectively exhaustive 
B)  mutually exclusive 
C)  position unbiased 
D)  label inclusive 
A)  collectively exhaustive 
B)  mutually exclusive 
C)  position unbiased 
D)  label inclusive

Question 15

Open-ended questions are better suited for self-administered questionnaires than for questionnaires administered by an interviewer.

Accepted Answer

A) True 
 B)False

Which of the following are not among the guidelines for determining question sequence?

From a detailed listing of _______________,the researcher can begin to design the questionnaire

What are the steps for coding of responses to open-ended questions?

The question "Are you in favor of curtailing the amount of sugar allowed in children's cereals?" violates which of the following guidelines for question wording?

When deciding question wording,words like "usually," "regularly," "kind," "normally," and "frequently" are considered ambiguous and should be avoided.

In a telephone survey,recency bias occurs if respondents tend to ignore alternative responses heard after the first few are given.

In a telephone interview,if respondents tend to choose among answers they heard last from a list of alternative responses,then _______________ is present.

Open-ended questions are most appropriate for exploratory research purposes.

A(n)_______________ question is one that gives the respondent a cue as to what the answer should be.

What factors affect a respondent's ability to remember a particular event?

Relative to open-ended questions,multiple-choice questions

Leading questions are often needed to accurately assess respondents' feelings.

Describe the randomized response technique-why it is used,how it is applied,and an example of its use.

When designing multiple-response questions,response alternatives should be _______________,which means the set of responses should include all of the possible alternatives.

Open-ended questions are better suited for self-administered questionnaires than for questionnaires administered by an interviewer.

The Purpose and Process of Marketing Research

Research Design and Data Sources

Measurement in Marketing Research

Causal Designs and Marketing Experiments

Data Collection: Exploratory and Conclusive Research

Sampling

Data Analysis and Statistical Methods: Univariate and Bivariate Analyses

Multiple Regression: Modeling Multivariate Relationships

Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses

Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling

Advanced Topics, research Frontiers, and Preparing the Final Report

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Exam 6: Designing Surveys and Data Collection Instruments

Which of the following are not among the guidelines for determining question sequence?

From a detailed listing of _______________,the researcher can begin to design the questionnaire

What are the steps for coding of responses to open-ended questions?

The question "Are you in favor of curtailing the amount of sugar allowed in children's cereals?" violates which of the following guidelines for question wording?

When deciding question wording,words like "usually," "regularly," "kind," "normally," and "frequently" are considered ambiguous and should be avoided.

In a telephone survey,recency bias occurs if respondents tend to ignore alternative responses heard after the first few are given.

In a telephone interview,if respondents tend to choose among answers they heard last from a list of alternative responses,then _______________ is present.

Open-ended questions are most appropriate for exploratory research purposes.

A(n)_______________ question is one that gives the respondent a cue as to what the answer should be.

What factors affect a respondent's ability to remember a particular event?

Relative to open-ended questions,multiple-choice questions

Leading questions are often needed to accurately assess respondents' feelings.

Describe the randomized response technique-why it is used,how it is applied,and an example of its use.

When designing multiple-response questions,response alternatives should be _______________,which means the set of responses should include all of the possible alternatives.

Open-ended questions are better suited for self-administered questionnaires than for questionnaires administered by an interviewer.

The Purpose and Process of Marketing Research

Research Design and Data Sources

Measurement in Marketing Research

Causal Designs and Marketing Experiments

Data Collection: Exploratory and Conclusive Research

Sampling

Data Analysis and Statistical Methods: Univariate and Bivariate Analyses

Multiple Regression: Modeling Multivariate Relationships

Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses

Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling

Advanced Topics, research Frontiers, and Preparing the Final Report

Filters