Question 1

The _______________ section of the questionnaire contains the characteristics of the respondent,primarily geodemographic data.

Accepted Answer

A)  identification data 
B)  request for cooperation 
C)  instructions 
D)  classification data 
E)  information sought 
A)  identification data 
B)  request for cooperation 
C)  instructions 
D)  classification data 
E)  information sought

Question 2

How questions are worded impacts the type of response that will be received.Discuss the general guidelines for appropriate question wording.

Accepted Answer

Guidelines for appropriate question word

Question 3

The question "What is your evaluation of the restaurant's appearance and service?" violates which of the following guidelines for question wording?

Accepted Answer

A)  avoid leading questions 
B)  avoid implicit assumptions 
C)  avoid estimates 
D)  avoid biasing questions 
E)  avoid double-barreled questions 
A)  avoid leading questions 
B)  avoid implicit assumptions 
C)  avoid estimates 
D)  avoid biasing questions 
E)  avoid double-barreled questions

Question 4

The use of a brand or company name in a question

Accepted Answer

A)  can cause the respondent to believe that the company or brand is the sponsor of the survey 
B)  can promote a more positive response to the brand or company 
C)  make affect open-ended questions that follow 
D)  all of the above 
A)  can cause the respondent to believe that the company or brand is the sponsor of the survey 
B)  can promote a more positive response to the brand or company 
C)  make affect open-ended questions that follow 
D)  all of the above

Question 5

In mitigating bias resulting from respondents' unwillingness to respond to questions accurately,the labeled response categories approach phrases the sensitive question so that it refers to "other people," "people you know," or even "people like you."

Accepted Answer

A) True 
 B)False

Question 6

Due to substantial extra expenses when doing international marketing research,questionnaires that are determined to be accurately translated from one language to another generally do not need to be pre-tested as well.

Accepted Answer

A) True 
 B)False

Question 7

All of the following are approaches that have been developed to mitigate bias resulting from respondents' unwillingness to respond to questions accurately except

Accepted Answer

A)  labeled response categories 
B)  recognition questions 
C)  indirect statements 
D)  counterbiasing statements 
A)  labeled response categories 
B)  recognition questions 
C)  indirect statements 
D)  counterbiasing statements

Question 8

A major disadvantage of using _______________ questions is interviewer bias while recording the respondent's answers.

Accepted Answer

A)  open-ended 
B)  multiple-choice 
C)  dichotomous 
D)  indirect 
A)  open-ended 
B)  multiple-choice 
C)  dichotomous 
D)  indirect

Question 9

In mitigating bias resulting from respondents' unwillingness to respond to questions accurately,the _______________ approach phrases the question with words such as "other people" or "people you know."

Accepted Answer

A)  counterbiasing statement 
B)  indirect statement 
C)  labeled response categories 
D)  randomized response technique 
A)  counterbiasing statement 
B)  indirect statement 
C)  labeled response categories 
D)  randomized response technique

Question 10

The counterbiasing statement approach involves asking a nonsensitive question prior to and immediately after a sensitive question.

Accepted Answer

A) True 
 B)False

Question 11

To reduce sequence bias,ask specific questions first then ask general questions second.

Accepted Answer

A) True 
 B)False

Question 12

Open-ended questions

Accepted Answer

A)  are costly 
B)  reduce interviewer bias 
C)  permit diverse responses which may not have been anticipated 
D)  all of the above 
E)  both a and c 
A)  are costly 
B)  reduce interviewer bias 
C)  permit diverse responses which may not have been anticipated 
D)  all of the above 
E)  both a and c

Question 13

In deciding on how many response alternatives to put in a question,the rule of thumb is that the explicit alternatives should contain _______________ percent of the responses.

Accepted Answer

A)  75 
B)  85 
C)  95 
D)  99 
A)  75 
B)  85 
C)  95 
D)  99

Question 14

The _______________ section of the questionnaire asks for such information as the respondent's name,address,and phone number.

Accepted Answer

A)  identification data 
B)  request for cooperation 
C)  instructions 
D)  classification data 
E)  information sought 
A)  identification data 
B)  request for cooperation 
C)  instructions 
D)  classification data 
E)  information sought

Question 15

The _______________ section of the questionnaire forms the major,and invariably the longest portion of the questionnaire.

Accepted Answer

A)  identification data 
B)  request for cooperation 
C)  instructions 
D)  information sought 
E)  classification data 
A)  identification data 
B)  request for cooperation 
C)  instructions 
D)  information sought 
E)  classification data

Question 16

When designing multiple-response questions,response alternatives should be _______________,which means the respondent should be able to identify exactly one alternative that clearly represents their response.

Accepted Answer

A)  collectively exhaustive 
B)  mutually exclusive 
C)  position unbiased 
D)  label inclusive 
A)  collectively exhaustive 
B)  mutually exclusive 
C)  position unbiased 
D)  label inclusive

Question 17

Several studies suggest that questions that rely on unaided recall can

Accepted Answer

A)  overestimate the actual occurrence of the event 
B)  underestimate the actual occurrence of the event 
C)  cause misremembering, i.e. remembering the wrong information 
D)  be effective if pre-tested with recognition tests 
A)  overestimate the actual occurrence of the event 
B)  underestimate the actual occurrence of the event 
C)  cause misremembering, i.e. remembering the wrong information 
D)  be effective if pre-tested with recognition tests

Question 18

The function of the questionnaire is measurement; measurement error is a serious problem in questionnaire construction.

Accepted Answer

A) True 
 B)False

Question 19

The main issues arising in designing multiple-response questions are the number of alternatives,the alternatives themselves,and interview bias.

Accepted Answer

A) True 
 B)False

Question 20

Give an example of a double-barreled questions.

Accepted Answer

Student examples will obviously vary.A d

The _______________ section of the questionnaire contains the characteristics of the respondent,primarily geodemographic data.

How questions are worded impacts the type of response that will be received.Discuss the general guidelines for appropriate question wording.

The question "What is your evaluation of the restaurant's appearance and service?" violates which of the following guidelines for question wording?

The use of a brand or company name in a question

In mitigating bias resulting from respondents' unwillingness to respond to questions accurately,the labeled response categories approach phrases the sensitive question so that it refers to "other people," "people you know," or even "people like you."

Due to substantial extra expenses when doing international marketing research,questionnaires that are determined to be accurately translated from one language to another generally do not need to be pre-tested as well.

All of the following are approaches that have been developed to mitigate bias resulting from respondents' unwillingness to respond to questions accurately except

A major disadvantage of using _______________ questions is interviewer bias while recording the respondent's answers.

In mitigating bias resulting from respondents' unwillingness to respond to questions accurately,the _______________ approach phrases the question with words such as "other people" or "people you know."

The counterbiasing statement approach involves asking a nonsensitive question prior to and immediately after a sensitive question.

To reduce sequence bias,ask specific questions first then ask general questions second.

Open-ended questions

In deciding on how many response alternatives to put in a question,the rule of thumb is that the explicit alternatives should contain _______________ percent of the responses.

The _______________ section of the questionnaire asks for such information as the respondent's name,address,and phone number.

The _______________ section of the questionnaire forms the major,and invariably the longest portion of the questionnaire.

When designing multiple-response questions,response alternatives should be _______________,which means the respondent should be able to identify exactly one alternative that clearly represents their response.

Several studies suggest that questions that rely on unaided recall can

The function of the questionnaire is measurement; measurement error is a serious problem in questionnaire construction.

The main issues arising in designing multiple-response questions are the number of alternatives,the alternatives themselves,and interview bias.

Give an example of a double-barreled questions.

The Purpose and Process of Marketing Research

Research Design and Data Sources

Measurement in Marketing Research

Causal Designs and Marketing Experiments

Data Collection: Exploratory and Conclusive Research

Sampling

Data Analysis and Statistical Methods: Univariate and Bivariate Analyses

Multiple Regression: Modeling Multivariate Relationships

Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses

Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling

Advanced Topics, research Frontiers, and Preparing the Final Report

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Exam 6: Designing Surveys and Data Collection Instruments

The _______________ section of the questionnaire contains the characteristics of the respondent,primarily geodemographic data.

How questions are worded impacts the type of response that will be received.Discuss the general guidelines for appropriate question wording.

The question "What is your evaluation of the restaurant's appearance and service?" violates which of the following guidelines for question wording?

The use of a brand or company name in a question

In mitigating bias resulting from respondents' unwillingness to respond to questions accurately,the labeled response categories approach phrases the sensitive question so that it refers to "other people," "people you know," or even "people like you."

Due to substantial extra expenses when doing international marketing research,questionnaires that are determined to be accurately translated from one language to another generally do not need to be pre-tested as well.

All of the following are approaches that have been developed to mitigate bias resulting from respondents' unwillingness to respond to questions accurately except

A major disadvantage of using _______________ questions is interviewer bias while recording the respondent's answers.

In mitigating bias resulting from respondents' unwillingness to respond to questions accurately,the _______________ approach phrases the question with words such as "other people" or "people you know."

The counterbiasing statement approach involves asking a nonsensitive question prior to and immediately after a sensitive question.

To reduce sequence bias,ask specific questions first then ask general questions second.

Open-ended questions

In deciding on how many response alternatives to put in a question,the rule of thumb is that the explicit alternatives should contain _______________ percent of the responses.

The _______________ section of the questionnaire asks for such information as the respondent's name,address,and phone number.

The _______________ section of the questionnaire forms the major,and invariably the longest portion of the questionnaire.

When designing multiple-response questions,response alternatives should be _______________,which means the respondent should be able to identify exactly one alternative that clearly represents their response.

Several studies suggest that questions that rely on unaided recall can

The function of the questionnaire is measurement; measurement error is a serious problem in questionnaire construction.

The main issues arising in designing multiple-response questions are the number of alternatives,the alternatives themselves,and interview bias.

Give an example of a double-barreled questions.

The Purpose and Process of Marketing Research

Research Design and Data Sources

Measurement in Marketing Research

Causal Designs and Marketing Experiments

Data Collection: Exploratory and Conclusive Research

Sampling

Data Analysis and Statistical Methods: Univariate and Bivariate Analyses

Multiple Regression: Modeling Multivariate Relationships

Multivariate Methods of Marketing Research I: Factor, cluster, and Discriminant Analyses

Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling

Advanced Topics, research Frontiers, and Preparing the Final Report

Filters