Question 1

Estimation of sales is facilitated by

Accepted Answer

A) budget 
B) audit 
C) control 
D) report 
A) budget 
B) audit 
C) control 
D) report A

Question 2

Advertising mainly impacts consumers

Accepted Answer

A) physically 
B) intellectually 
C) psychologically 
D) sociologically 
A) physically 
B) intellectually 
C) psychologically 
D) sociologically C

Question 3

A self regulatory body in advertising is

Accepted Answer

A) ibm 
B) asci 
C) aida 
D) ibf 
A) ibm 
B) asci 
C) aida 
D) ibf B

Question 4

Tata Tea Jaago Rey is an eg. Of which type of advertising

Accepted Answer

A) political 
B) rural 
C) green 
D) social 
A) political 
B) rural 
C) green 
D) social

Question 5

Strategy of running an advertising campaign over long term is

Accepted Answer

A) continuous 
B) intermittent 
C) short 
D) reminder 
A) continuous 
B) intermittent 
C) short 
D) reminder

Question 6

DAGMAR Model was developed by

Accepted Answer

A) w. stanton 
B) p.drucker 
C) k.davis 
D) r.colley 
A) w. stanton 
B) p.drucker 
C) k.davis 
D) r.colley

Question 7

Harmful/ Banned products of similar names are used inwhich advertising

Accepted Answer

A) rural 
B) to children 
C) surrogate 
D) mass 
A) rural 
B) to children 
C) surrogate 
D) mass

Question 8

Case study method analyses

Accepted Answer

A) reports 
B) programs 
C) cases 
D) budgets 
A) reports 
B) programs 
C) cases 
D) budgets

Question 9

According to a survey of purchases ……………. And ………….. skill are the most important quality for a sales person?

Accepted Answer

A) Listening ; problem solving 
B) Presentation ; listening 
C) Concern into interpersonal 
D) Presentation ; problem solving 
A) Listening ; problem solving 
B) Presentation ; listening 
C) Concern into interpersonal 
D) Presentation ; problem solving

Question 10

In setting sales goals SMART means specific, realistic,achievable, timebound and

Accepted Answer

A) mean 
B) measurable 
C) mode 
D) modern 
A) mean 
B) measurable 
C) mode 
D) modern

Question 11

Job offer refers to

Accepted Answer

A) interview sheet 
B) application 
C) report 
D) offer letter 
A) interview sheet 
B) application 
C) report 
D) offer letter

Exam 1: Advertising and Sales