DAGMAR Model Was Developed by

Q1: Estimation of sales is facilitated by<br>A)budget<br>B)audit<br>C)control<br>D)report

Q2: Advertising mainly impacts consumers<br>A)physically<br>B)intellectually<br>C)psychologically<br>D)sociologically

Q3: A self regulatory body in advertising is<br>A)ibm<br>B)asci<br>C)aida<br>D)ibf

Q4: Tata Tea Jaago Rey is an eg.

Q5: Strategy of running an advertising campaign over

Q7: Harmful/ Banned products of similar names are

Q8: Case study method analyses<br>A)reports<br>B)programs<br>C)cases<br>D)budgets

Q9: According to a survey of purchases …………….

Q10: In setting sales goals SMART means specific,

Q11: Job offer refers to<br>A)interview sheet<br>B)application<br>C)report<br>D)offer letter